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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135
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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Reassure customers, employees, suppliers and other stakeholders.

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Let's Talk: Supporting Mental Health in PR and Corp Comms

Presspage

Learning from Experience As Alastair McCapra, CEO of CIPR, points out, poor employee retention, burnout, and downsizing are only making the problem worse. Public sector PR teams have been shrinking year after year, leaving individuals isolated and bearing enormous responsibility. So, what are we waiting for?

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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

Encouraging professionals to pursue Accreditation in Public Relations can foster a culture of ethical decision-making and responsible communication practices. Organizations can support their employees’ pursuit of the APR by providing resources, mentorship programs and financial assistance.

Ethics 189
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What You Can Do With a Public Relations Degree

5W PR

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. They handle employee communications, manage press releases, coordinate public announcements, and maintain the company’s public image.

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

For his work there, the Russian Public Relations Association made him a lifetime member in 2005. He advocated for social responsibility and open, ethical corporate behavior — years before laws and a changing business environment compelled it. Epley, who joined the U.S. were lifelong.

Ethics 166
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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Increase positive publicity and decrease negative publicity.