ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. How are its employees treated? As machine-learning algorithms grow more sophisticated, it’s natural to assume the worst. What does it value?

Marketing 173

Marketing Creativity Storytelling Privacy 173

Deirdre Breakenridge

NOVEMBER 21, 2018

For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. But what began as a means to pay rent ended up being an invaluable professional experience.

Communications 171

Communications Nonprofit Training Study 171

5W PR

JUNE 15, 2020

It’s infinitely better to stand up and admit where things went wrong, either personally or corporately. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important. That doesn’t mean pandering.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Crenshaw’s company culture puts its employees in a position to form bonds with each other on a personal level. In other offices I’ve worked at it was a more corporate setting with cubicles and there was little opportunity for sharing ideas. RON STEIN, ACCOUNT EXECUTIVE . I’m grateful for my co-workers.”.

Conference 156

Conference Employee Retail Trends 156

5W PR

JUNE 16, 2021

Joe had been sharing photos next to piles of rare pairs of sneakers, and selling those sneakers at prices far higher than the retail ones. A month before this report, another allegation emerged that a sneaker store in Florida was also secretly selling sneakers for a higher retail price before the products were officially launched.

Crisis 88

Crisis Retail Policies Corporate 88

Cision

MAY 26, 2017

TOMS also sets a significant example in the retail and ecommerce space. Perhaps the best way to spread awareness for a social cause is to get your customers, employees, vendors, and collaborators involved in the entire process. Most importantly, be sure to sincerely thank all of your customers for their efforts. Build a community.

Blogging 150

Blogging Community Retail Consumer 150

Presspage

FEBRUARY 9, 2018

PressPage allows them to create a global newsroom infrastructure in line with corporate identity, but with a localized touch. Innogy is Germany’s leading energy company, with revenue of around €44 billion, more than 40,000 employees and activities in 16 countries across Europe.

Energy 83

Energy Strategy Local Retail 83

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Solo PR Pro

MARCH 3, 2020

This is a guest post courtesy of Solo PR Pro Premium member, Michael Ares, Principal Owner of MDA Corporate Marketing, LLC. Candid discussions with our clients about key impact issues will reveal the strategy to take regarding communications with employees, customers, suppliers and partners.

Crisis Communications 96

Crisis Communications Crisis Communications Retail 96

Landis PR

JUNE 28, 2021

It happened because of a renewed commitment to corporate social responsibility and a new commitment to build a culture of care for customers. During COVID, we heard a lot about companies recognizing the serious toll the pandemic took on the mental and emotional well-being of employees. Building a Culture of Care for Customers.

Industry 85

Industry Retail Employee Crisis 85

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Waxing UnLyrical

DECEMBER 20, 2012

With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Ask friends, family, employees to Like the page. So why doesn’t the business have more fans? So what can you do? you show you have a Page.

Community 101

Community Facebook How To Web 101

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 94

Meeting Retail Groups Hotels 94

5W PR

NOVEMBER 11, 2019

Retail & Ecommerce and Leisure, Sports & Recreation tied for last at 1.9. Industrial Manufacturing & Services and Corporate Services tied for third at 3.4. Retail & Commerce, Industrial Manufacturing & Services, and Hospitals, Healthcare & Biotech tied for seventh among the eight industries surveyed at 3%.

Data 68

Data Telecommunications Infographics Retail 68

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products.

Industry 130

Industry Travel Education Employee 130

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. The principles of PR remain the same for client work in whichever country you operate.

Local 120

Local Retail Newspapers Sports 120

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business.

Content Marketing 141

Content Marketing Marketing Case Study International 141

MaccaPR

NOVEMBER 20, 2018

Yet some of the country’s largest corporations appear determined to allow their newsrooms – if they can be found at all – to serve as a dumping ground for old press releases, and little more. In fact, a corporation’s newsroom button is typically buried in the footer within the About Us section.

Mobile 91

Mobile Corporate Survey Web 91

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners.

Survey 88

Survey Measurement Employee Retail 88

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 77

Automotive Mobile Technology Transportation 77

MaccaPR

JULY 10, 2014

You can begin with Air New Zealand’s " Nothing to Hide " TV spot, which used body painted, nearly-nude employees to suggest its flight staff would be utterly transparent with travelers. And, although a retailer rather than a travel company created the " Airport Love " TV spot, today’s discussion can’t ignore it.

Travel 89

Travel Airlines Hotels Marketing 89

Shift Communications

JULY 29, 2020

In many instances, leaders have embraced the change and taken queues from their employees, their customers and society at large. Brick and mortar retailers have transformed overnight into omnichannel power houses. There is some good news. There are businesses that have proven we can be stronger in a post-COVID-19 world.

How To 78

How To Retail Employee Community 78

Mindful Marketing

MARCH 21, 2020

” The retailers’ swift actions and accusation of price gouging left Colvin sitting on over 17,000 bottles of sanitizer he couldn’t sell, even as people around the world were desperate to get their hands on the products and the product on their hands.

Viral 75

Viral Marketing Retail Transportation 75

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. How did that agency experience prepare you for your role in corporate PR? I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S.,

Sports 113

Sports Retail Local Report 113

Waxing UnLyrical

MAY 8, 2013

Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. And it was an attitude I saw in many of the employees I encountered that day; most of them projected an air of enviable ennui. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

Technology 100

Technology Customer Service Retail Software 100

MaccaPR

JANUARY 8, 2021

Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Viral Marketing 62

Cision

OCTOBER 16, 2017

So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” People generally trust someone who is not in the employee of a brand more than they trust someone who’s paid by a brand to deliver a message.

Media 202

Media Storytelling Technology Data 202

5W PR

AUGUST 12, 2024

With a projected $500 million loss in revenue and the emergence of class action lawsuits, Delta is grappling with reputational concerns that span multiple stakeholders, including customers, shareholders, and employees. Public threats of lawsuits by corporations don’t achieve really any reputational benefits.

Airlines 60

Airlines Case Study Reputation Study 60

Communications Conversations

OCTOBER 16, 2017

When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client. Salaries matter, as do employee benefits – but with PR agency recruiting, it’s all about the slippery thing called culture.

Agency 113

Agency SEO Social Media Pinterest 113

Cision

JULY 20, 2015

Click here activate employees on social and facilitate word-of-mouth. Birchbox sends subscribers monthly, customized samples with an integrated retail component to buy the products they like, and with topical content to aid their discovery. Don’t just rely on customers to increase word-of-mouth.

Energy 120

Energy Viral Storytelling Community 120

Stephen Waddington

JANUARY 27, 2019

There are powerful insights for internal and corporate communication. Edelman suggests that a new contract has emerged between employer and employee. Dan Barker in my Twitter network shared the report and suggested that high street retailers who should create Instagram in-store locations that can be shared.

Handbook 60

Handbook Instagram Government Community 60

Maxim Behar

MAY 16, 2024

To build 50 full-service retail businesses across all of Bulgaria was absolutely unprecedented as an investment at that time, with only one exception … the Belgian "Solvay," which logically and for historical reasons acquired the soda ash plant in Devnya. It was emotions, business and creative, the whole atmosphere, the whole project.

Hotels 64

Hotels Corporate Transportation Meeting 64

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. million users TikTok : 12.6 million users Snapchat : 2.2

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Communications Conversations

AUGUST 28, 2017

Tim: I’m the primary editor of the blog, but we have a number of employees that contribute articles to the blog on a regular basis. That’s because we’re more than just a mall–we’re a destination and a culmination of the best in retail, food, and entertainment. As has been widely reported, malls are dying.

Blogging 87

Blogging Handbook Sports International 87

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

MaccaPR

MARCH 12, 2019

Originally, a new mom would go to Babies R Us or another retailer and put a breast pump on their baby registry for someone to buy for them. That consumer electronics retailer is not a brand associated with healthcare. What kind of employee flourishes at StoneArch? Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Insurance Insurance 54

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60