5W PR

JANUARY 24, 2025

LinkedIn: The B2B PR Powerhouse LinkedIn has become essential for B2B public relations and corporate communications. The platform’s professional audience and strong SEO performance make it ideal for thought leadership and corporate announcements. This mixed approach maintains engagement while building brand authenticity.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Leading companies implement comprehensive monitoring systems that combine social listening tools with human analysis. Recent data shows that 63% of U.S. Walmart demonstrates this approach effectively.

Branding 78

Branding Brand Viral Training 78

Stephen Waddington

MAY 19, 2022

Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews.

Corporate 120

Corporate Employee System Journalism 120

5W PR

JANUARY 26, 2025

Their “You Can’t Stop Us” campaign united athletes across backgrounds while addressing systemic inequalities. Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications.

Strategy 78

Strategy Branding Brand Employee 78

Flack's Revenge

JUNE 27, 2016

Axis is an advisory firm that connects investors and corporations with tech startups. According to their website , the NYSE session front-ended a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals.”

Agriculture 216

Agriculture Transportation Mobile Corporate 216

5W PR

JANUARY 22, 2025

The company’s swift action to recall 31 million bottles of Tylenol and their transparent communication with the public set a standard for corporate responsibility that still guides crisis response today. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

FEBRUARY 3, 2025

These assessments should examine: Brand messaging consistency across channels Employee social media activity Past crisis response effectiveness Stakeholder sentiment analysis Media coverage patterns Creating an Effective Crisis Response Framework When facing public criticism, speed and authenticity matter more than perfection.

Reputation 78

Reputation Branding Brand Crisis 78

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. In this new model, organizations become part of a larger social system. Looking to the past.

System 190

System Public Affairs Employee Nonprofit 190

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. We apologize to our customers of Kermit, West Virginia, and those in our system who have been let down by this situation.”

Crisis 244

Crisis Case Study YouTube Reputation 244

Cision

MAY 18, 2017

From being able to identify images with corporate logos to scanning images and finding those that include certain objects, it is only a matter of time until marketers can more effectively search through images to find relevant conversations. Conclusion: Creating a Social Selling System.

How To 198

How To Instagram Social Media LinkedIn 198

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 77

Automotive Policies Employee Corporate 77

ImPRessions - Crenshaw Communications

MAY 31, 2024

We should advise businesses on the systems and processes needed to monitor and detect misinformation. As I’ve outlined in previous posts , a corporate position on a social issue should be part of a fully developed plan , never a knee-jerk response to an event or question. Generative AI is the elephant in the room.

Trends 203

Trends How To Ethics Reputation 203

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Through regular practice and evaluation, teams can build the muscle memory needed to handle real-world crises with confidence and competence.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ReimaginePR

APRIL 14, 2020

The electronic data room technology is usually reliable and straightforward to use, which solution enables you to exchange newspapers for your corporation faster, much easier and more securely. The online data room is really a merchandise that combines elements of an Internet content management system and document management techniques.

Data 177

Data Newspapers Employee Software 177

PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Internal 156

Internal International Communications Employee 156

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Branding Brand 100

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? And Uber’s not alone in grappling with the impact of information supplied by its own employees. Institutionalized whistleblowing is typically about a serious and systemic problem. Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue.

Internal 147

Internal International Employee Mobile 147

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee.

Corporate 274

Corporate Leadership Advertising Advertising 274

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog.

Marketing 195

Marketing How To Measurement Advertising 195

Presspage

NOVEMBER 8, 2024

It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. To avoid spreading contradictory information, PR and corporate comms teams need to decide on their tone of voice well in advance and keep all stakeholders in the loop.

Crisis Communications 78

Crisis Communications Crisis Communications Reputation 78

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. The conversation around the Black Lives Matter movement and systemic racism created even more questions. Should corporate leaders share their own beliefs?

System 158

System Community Social Media Employee 158

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? Developing stakeholder trust Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large. We invest a lot in earned media because this is precisely how you build trust and corporate. Established effectiveness-tracking systems and dashboards. ?

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

MAY 25, 2021

Individual and systemic racism, police brutality and Black Lives Matter protests have become the center of attention across the United States in the 12 months following the murder of George Floyd. And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line.

Training 193

Training Policies Study Community 193

Deirdre Breakenridge

MAY 14, 2015

As a veteran of both corporate and agency environments, I know a few things to be true. There are so many subtleties, proprietary systems, culture nuances, political factors and many other things in play that influence how things get done that we simply cannot understand unless we’re inside the firewall and on the payroll.

Industry 150

Industry B2B Corporate Agency 150

PRSay

AUGUST 3, 2020

Our profession has historically pigeonholed entry-level employees into administrative tasks or multicultural projects, only to discard them because they failed to meet undefined or unreasonable expectations. However, it’s even more powerful when those who’ve benefited most from those practices make a choice to do something about it.

Transportation 185

Transportation Banking System Journalism 185

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. Recap of recent money moves This is just the latest move in a string of corporate financial transactions the company has made of late. A new Gartner report suggests a better corporate intranet can help engage and retain employees.

Branding 172

Branding Brand Reddit Pitching 172

Melissa Agnes

MARCH 18, 2014

Malaysia Airlines is legally known as Malaysian Airline System (MAS) (Malay: Sistem Penerbangan Malaysia) and is the flag carrier of Malaysia and a 5-star airline. The bottom line: Malaysia Airlines has been a state-run stock corporation since 1957. So, here are some of those facts. A law with severe consequences for non-compliance.

Airlines 256

Airlines Crisis Privacy Case Study 256

PRSay

OCTOBER 3, 2016

To the extent our job requires us to get important information into the hands of our employees, never before have we been able to reach this key constituency instantaneously and regardless of where they are located in the world. This presents a great opportunity, particularly for us as communications professionals. Doesn’t this make sense?

Mobile 129

Mobile Enterprise Employee Technology 129

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Burrelles Fresh Ideas

MAY 21, 2024

Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity.

Employee 97

Employee Pinterest Resources System 97

Wadds Inc.

MAY 19, 2022

Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews.

Corporate 52

Corporate Employee System Journalism 52

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. So a bulleted list of pre-approved crisis communications may look something like this: On [date] CompanyX suffered a data breach of [system / data breached]. Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Another recent example – the 2014 hack of the email system at Sony Pictures Entertainment – was a grim lesson to companies all over the world.

Privacy 120

Privacy Crisis Policies How To 120