Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. They may include your company’s handle, but 31% of company mentions on Twitter don’t.”

How To 198

How To Instagram Social Media LinkedIn 198

ImPRessions - Crenshaw Communications

MARCH 8, 2023

For most corporations, it’s best not to drag out such plans. The goal is to refocus employees and stabilize morale. Affected employees will immediately spread the news, of course. No one wants to find out they’ve lost their job by rumor or, worse, seeing it on Twitter. Don’t drown them in red tape.

Employee 182

Employee Viral Twitter Corporate 182

Melissa Agnes

SEPTEMBER 9, 2014

Let me paint you a picture: It’s early morning and your social media monitors catch wind that Twitter is beginning to populate with tweets against your organization. by creating press releases, posting to your corporate website, blog or dark site , etc.). Crisis Preparedness Employees and Crisis Management Food for Thought'

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Flack's Revenge

OCTOBER 15, 2020

Many assumed that Elon Musk, a celebrity CEO with 43M Twitter followers, no longer wanted to suffer a sometimes unkind media; and thinks he can frame the Tesla narrative on this own. I guess with a Twitter following of that size, Elon Musk doesn’t have to worry about securing coverage of his company announcements. Emily Fang.

Leadership 282

Leadership Social Media Facebook Trends 282

Waxing UnLyrical

JULY 10, 2013

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. “Now that we have social media, how about replacing that with a Twitter pitch?” Elevator Pitch or Twitter Pitch? Image: Rhinowrites via Google, CC 3.0.

Pitching 97

Pitching Twitter Social Media Agency 97

5W PR

JANUARY 22, 2025

The company’s swift action to recall 31 million bottles of Tylenol and their transparent communication with the public set a standard for corporate responsibility that still guides crisis response today. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Cision

JULY 27, 2017

However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well. At Cision, many of our team members have worked at other technology corporations.

Brand 231

Brand Branding Employee Data 231

PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Internal 156

Internal International Communications Employee 156

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Enter @PayGap, an ingenious Twitter bot that automatically calculated and responded with that particular company’s media gender pay gap.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

The revelations that Moonves actively obstructed the investigation into claims that he sexually harassed and even assaulted employees came nearly a year after CBS fired Charlie Rose for sexual harassment. The mess just goes to show that most secrets don’t stay hidden forever, and that corporate cover-ups rarely stay that way.

Banking 257

Banking Facebook Reputation Crisis 257

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. The Popeyes Twitter channel (with only 182,000 followers compared to Chick-fil-A’s 1 million) used a David vs. Goliath strategy to crush its rival thanks to a far more engaged social following.

Twitter 105

Twitter Marketing Social Media Viral 105

Communications Conversations

DECEMBER 20, 2022

LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. That same LinkedIn survey also says employees are 14 times more likely to share content from their employers than other types of content on LinkedIn. but if I had to guess it would easily be north of 50% employee comments.

LinkedIn 74

LinkedIn Employee Survey Internal 74

PRSay

DECEMBER 18, 2019

Within hours of sending the message, Morey found himself the subject of a Twitter uproar. More than 170,000 Twitter responses appeared to come from basketball fans who were offended by his position. ( In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. which is one of many companies giving employees time off to vote. This year’s theme is “Transforming the Landscape.”

Communications 202

Communications Nonprofit Employee Local 202

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

NewsWhip

JUNE 22, 2023

Tech takes the headlines In the Interest Quadrant above, Twitter, Apple, and Google all sit in the top right corner, which shows that the most media interest and the most public interest in May was in these three brands. The post Apple, Twitter, and Google dominate media and public interest in May appeared first on Newswhip.

Google 88

Google Twitter Publicity Media 88

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? And Uber’s not alone in grappling with the impact of information supplied by its own employees. Journalists routinely feature their contact information on confidential app Signal or other secure platforms number on their Twitter feeds.

Reputation 159

Reputation How To Employee Financial 159

PRSay

JUNE 24, 2024

Other tasks that PR professionals spend at least 25% of their time on include creating content (cited by 49% of respondents), developing thought leadership pieces (46%), measuring and reporting media results (40%), and working on corporate communications (29%).

Study 155

Study Survey Pitching Resources 155

Melissa Agnes

JUNE 6, 2015

How to prepare and manage a corporate crisis involving receivership. Strategies for breaking unwanted news to employees… employees that you also need to actively help you manage the crisis. Follow Melissa on Twitter: @melissa_agnes. Follow Monika on Twitter: @niska7. Learn more about Melissa Agnes.

Case Study 140

Case Study Crisis Management Crisis Study 140

Communications Conversations

OCTOBER 2, 2019

Employee social advocacy programs are having a moment. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years.

Employee 74

Employee Brand Branding LinkedIn 74

NewsWhip

APRIL 29, 2022

This week, Elon Musk makes headlines with Twitter takeover, and interest in Earth Day significantly drops. Apr 26th: Elon Musk officially buys Twitter. engagements to articles about Musk and Twitter, the majority of which after 11am were about Twitter accepting his deal. . In the last 24 hours there have been 7.2M

Twitter 78

Twitter Employee Meeting Report 78

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog.

Marketing 195

Marketing How To Measurement Advertising 195

Shift Communications

AUGUST 19, 2015

One of the points that college career offices like to hammer into soon-to-be-grads is that you need a “personal brand” to stand out in today’s corporate world. More often than not, the answer can be boiled down to a single word: “Twitter.” But how do I build my personal brand?!” you, an average undergraduate, might ask. Nick Sneath.

Twitter 60

Twitter Employee Corporate Writing 60

PRSay

JUNE 28, 2021

The truth is that I had been thinking of leaving the corporate world and starting my own firm long before the pandemic hit. Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. Find him on Twitter at @PBartosch_Media. Be stingy with expenses.

LinkedIn 175

LinkedIn Crisis Agency Corporate 175

PRSay

AUGUST 3, 2020

Our profession has historically pigeonholed entry-level employees into administrative tasks or multicultural projects, only to discard them because they failed to meet undefined or unreasonable expectations. Find him being his most authentic self on Twitter: @abrothanamedCed. Photo credit: lvcandy.

Transportation 185

Transportation Banking Journalism System 185

Sword and the Script

JANUARY 9, 2024

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. The new website and Twitter handle ( @helpareporter ) appear to confirm it. This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers.

Brand 172

Brand Branding Reddit Pitching 172

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? By then, eyewitnesses on Twitter, Facebook, Instagram and other sites have been telling their version of your story.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Communications Conversations

AUGUST 21, 2015

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? ” After all, we were trained to control and shape the corporate message strategy.

Case Study 60

Case Study Employee Study Guidelines 60

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. Connect with Lisa on Twitter: @LisaArledge. Should businesses address these movements?

System 158

System Community Social Media Employee 158

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. According to the presenters, only one-third of employees have been trained by their companies on official social media policies. Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

Communications Conversations

AUGUST 8, 2016

A story in the Minneapolis Star Tribune over the weekend highlighted for me a trend I’ve been thinking a lot about lately: The chasm between senior leaders and employees has never been wider–thanks (in a larger way than you might think) to social media. The bulk of your employees are active on at least one social media channel.

Employee 0

Employee Social Media Viral Media 0

Stuart Bruce

OCTOBER 30, 2014

I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. Gigantic multi-national and trans-national corporations have no respect for borders or governments. Corporate social responsibility isn’t philanthropy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: Journalists Love Twitter, and if Your Job is Media Relations, You Should too 7. Advertising is a distant third.

Survey 114

Survey Industry Leadership Study 114

Deirdre Breakenridge

NOVEMBER 21, 2018

I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Patagonia’s support of employee activism creates an incredible opportunity for professional development. Follow her on Twitter @ SarahDHuckins or on LinkedIn. .

Communications 171

Communications Nonprofit Training Study 171

Sword and the Script

OCTOBER 5, 2021

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications.

Software 182

Software Tools Print Technology 182