Deirdre Breakenridge

SEPTEMBER 9, 2019

Financial performance should not be the only measure of success. As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits. I LIKE a leader who …” Speaks up more and shows a lot of corporate activism.

Ethics 218

Ethics Exercises Energy Corporate 218

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

Mindful Marketing

DECEMBER 4, 2022

Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for many investors. I asked each to share his thoughts about celebrities endorsing financial products. Babe Ruth promoted tobacco products.

Financial 80

Financial Banking Consumer Ethics 80

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? Last year the Securities and Exchange Commission announced it passed the $100 million mark for the payment of whistleblower awards, leading to $500 million in financial remediation paid by companies. Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

PRSay

DECEMBER 3, 2021

We stress ethics and transparency. In our 2020 report, 85 percent of journalists surveyed said they had an ethical responsibility to vet and identify misleading information. Lisa Seidenberg is vice president of media relations at Greentarget , a Chicago-based PR firm focused on financial, professional services and corporate clients.

Journalism 157

Journalism Survey Ethics Report 157

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 84

Ethics Community Conference System 84

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

PRSay

FEBRUARY 16, 2021

Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Pharma LP has to hurt financially. Will you be able to legally, ethically, reputationally defend the advice you gave? Voice your concerns — often.

Communications 158

Communications Ethics Leadership Reputation 158

PRSay

OCTOBER 17, 2019

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., He then moved to Texas, where he held corporate leadership roles for EDS Corp. Skilled in mergers and acquisitions, Byrum counseled companies on financial structures and market positioning.

Ethics 104

Ethics Financial Local Newspapers 104

PRSay

SEPTEMBER 26, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 110

Ethics Financial Agency LinkedIn 110

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. A setback at work. My APR journey began when I didn’t receive a promotion.

Telecommunications 198

Telecommunications Community Ethics Financial 198

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints.

Survey 134

Survey Ethics Leadership Course 134

Ethical Voices

APRIL 2, 2024

He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Policies 63

Policies Ethics Government Leadership 63

PRSay

JANUARY 3, 2018

Tech companies have made huge financial bets on all of these innovations. Such conversations emphasize and express concern about AI (artificial intelligence), AR (augmented reality) and ephemeral content (e.g., the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Big Data 167

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Because of email’s inherent intimacy—it’s just you, your subscriber, and a secret list of every other BCC’d subscriber—financial services content marketing can really shine.

Financial 60

Financial Banking Content Marketing Writing 60

Stuart Bruce

JUNE 25, 2015

Reading the review of Trust Me, PR is Dead in the Financial Times my jaw dropped when I got to this line: “Recently, tour operator Thomas Cook was criticised over its handling of the death of two children during one of its holidays: it did not need to overhaul its business model, it needed better communications advice.”

Financial 60

Financial Communications Ethics Reputation 60

Beyond PR

JUNE 16, 2017

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank. Their code of ethics. Shareholder Proposals. Potential conflicts of interest.

Financial 68

Financial Policies Banking Resources 68

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Corporate 60

Corporate Reputation Survey Employee 60

Polaris

DECEMBER 11, 2014

When I graduated from Ivey back in the ’80s, reputation management and its kin, corporate social responsibility, were foreign concepts. I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard.

Apparel 123

Apparel Media Ethics Interviews 123

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Sword and the Script

AUGUST 23, 2022

Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media. Media has become increasingly activist like and if you’re with a corporate brand, you’re instantly a target.”. “Our regional outlets are pretty good.”. “We

Survey 163

Survey Media Report Journalism 163

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Branding 90

Branding Brand Marketing Ethics 90

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. While they must be well managed and financially responsive, they seek to serve the public or a subset of the public.

Publicity 112

Publicity Construction Corporate Study 112

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. When it comes to conducting financial analyst meetings, AI-powered platforms can also assist.

Financial 78

Financial System Ethics Data 78

Reputation Us

DECEMBER 19, 2024

Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025.

Reputation 60

Reputation Ethics Employee Government 60

Waxing UnLyrical

JUNE 30, 2014

Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. Why: Can you ethically gain support for a client’s cause via social media? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Small Business 88

Small Business System Social Media Ethics 88

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

MARCH 21, 2023

The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. We live in a world with plenty of corporate fakes: fake press releases , fake web traffic and even fake job postings.

Banking 82

Banking Financial Web B2B 82

Wadds Inc.

MAY 1, 2024

The Associated Press and the Financial Times are among the first to broker deals with OpenAI to license their content as training data for the ChatGPT model. The ethical challenge for brands and corporate communications is significant. ” These models require regular updates with contemporary data to stay up-to-date.

Training 59

Training Survey Data Wikipedia 59

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA. Newhouse School of Public Communications.

Interviews 79

Interviews Ethics Conference Leadership 79

Landis PR

SEPTEMBER 3, 2024

For NPOs, paying close attention to current and forward-looking donation trends, understanding the role of corporate social responsibility and generating grassroots support can be the difference between expansion or going out of business. Although their government financial support has diminished, NPOs’ needs have not.

Community 52

Community Nonprofit Corporate Financial 52

Stephen Waddington

JULY 6, 2018

The root of the issue lies in the pursuit of financial gain over social purpose. Organisations on notice It’s an issue that is quickly rising up the corporate agenda. In time I believe that we’ll come to see Fink’s letter as a significant intervention in the history of corporate governance. The rationale is well rehearsed.

Publicity 60

Publicity Government Financial Corporate 60

Sword and the Script

FEBRUARY 6, 2018

50% trust financial industry analysts. You can be an ethical and persuasive PR pro or marketer without selling your soul. For a long while, the pace of accounting or financial scandals – and the subsequent criminal trials and ensuing media circus – destroyed the trust in top business executives. 61% trust academic experts.

Content Marketing 80

Content Marketing Marketing Journalism Financial 80

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Each corporate PRCA member will be expected to engage with a local school each year. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society. What we do 5.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

APRIL 28, 2011

Lack of work ethic. Sure, we want to climb the corporate ladder, and we want to do it quickly. My generation has been through unprecedented prosperity (with the exception of the global financial crisis, which didn’t affect Australia too much), and realize that if we have the skills, moving around can be beneficial.

Fashion 87

Fashion Ethics Financial Writing 87

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too.

Agency 118

Agency Trends Marketing Survey 118