Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 93

Ethics Groups Handbook Education 93

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

Government 152

Government Survey Ethics Media 152

5W PR

FEBRUARY 3, 2025

PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines. Stakeholder Mapping : Identify and prioritize key stakeholder groups, understanding their specific concerns and communication preferences.

Reputation 78

Reputation Branding Brand Crisis 78

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. Adweek has receipts.

Industry 217

Industry Reputation Groups International 217

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 166

Ethics Public Affairs Travel Nonprofit 166

PRSay

JUNE 9, 2021

Publicis Health, part of Publicis Groupe S.A., A commitment to ethics. For communicators, the suit reinforces the need to commit to ethical responsibilities. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said. The answer, in my opinion, is ‘yes’.

Crisis 166

Crisis Ethics Publicity Marketing 166

PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”. “We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V.

Communications 157

Communications Public Affairs Insurance Insurance 157

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.” Looking to the past.

System 189

System Public Affairs Employee Nonprofit 189

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

Communications 133

Communications Ethics Corporate Conference 133

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

PRSay

JANUARY 16, 2020

With the 2020 presidential election cycle beginning to ramp up, major corporations might find themselves in candidates’ sights as epitomes of what’s right or wrong in America. Consequently, executives and corporate boards are feeling a sense of urgency as they recognize that they are responsible for managing these new risks.

Reputation 182

Reputation Privacy Banking Ethics 182

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? If a group of employees speaks up about a difficult or ongoing issue, promise that it will be addressed or discussed, and stick to that schedule, but don’t commit to any fix that you can’t deliver.

Reputation 159

Reputation How To Employee Financial 159

PRSay

OCTOBER 17, 2019

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., Reed Bolton Byrum, APR, Fellow PRSA, died on Oct. 26 at 11 a.m.

Ethics 104

Ethics Financial Local Newspapers 104

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures. That’s a mistake.

Local 120

Local Corporate Groups Ethics 120

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Mitsubishi’s history of scandals suggested an unethical corporate culture.

Ethics 264

Ethics Automotive Conference Technology 264

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Find the people or groups your organization is helping and give them voices. Keep it ethical. The webinar is available for free to PRSA members.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. We want more people, more groups we can connect with. We talk about creating constituencies.

Communications 120

Communications Case Study Training Reputation 120

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Television Big Data 167

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Branding 149

Branding Brand Storytelling B2B 149

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. When Susan founded Stern Strategy Group in 1985, her dream was to build a respectful and honest organization in line with her core values. Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality.

Groups 118

Groups Employee Ethics Strategy 118

Stern + Associates

SEPTEMBER 28, 2023

Multi-award-winning cybersecurity expert Chris Painter , president of the Global Forum on Cyber Expertise Foundation, spotlights the escalating cyber threats that often outpace corporate and government awareness and deftly explains how they are being exploited in current global conflicts like the Russia-Ukraine War. A former U.S.

Government 133

Government Technology Policies Ethics 133

PRSay

FEBRUARY 7, 2024

.” Two longtime PRSA members are serving as the instructors: Jeanne Salvatore, president at JMS Communications and a lecturer of public relations at Seton Hall University, and Sherry Goldman, president of Goldman Communications Group and an adjunct professor in public relations at the City College of New York.

Communications 192

Communications Sports Journalism Fashion 192

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. They’re a real fan. That’s it.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. Cronin urges us to examine the behaviour of corporations versus the values that they portray. Seven ideologies are set out below.

Publicity 112

Publicity Construction Corporate Study 112

Prowly

FEBRUARY 18, 2025

If you identify multiple similar groups, divide them into segments for even better results. #3 Behavioral patterns (previous behavior online, on your website and social media) The more information you have, the better your targeting will be.

Examples 104

Examples How To Product Launch Print 104

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 119

Media Relations Report Industry SEO 119

Sword and the Script

JUNE 30, 2021

Karen and Shonali were part of a group of six contributors to the survey and report. Blog: Code of PR Ethics? Blog: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. If you enjoyed this post, you might also like: Code of PR Ethics? 105 Answers from Communicators.

Survey 134

Survey Communications Ethics Measurement 134

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The results?

Survey 114

Survey Industry Leadership Study 114

Waxing UnLyrical

FEBRUARY 22, 2012

I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. PRSA’s Code of Ethics presents clear guidelines on the ethical considerations that public relations professionals should embrace when representing clients or employers.

Ethics 75

Ethics Nonprofit Guidelines Banking 75

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

MaccaPR

JULY 2, 2014

According to that same PRSA Wikipedia survey, 60 percent of corporate and agency PR professionals saw factual errors in their Wikipedia pages. based agency Bell Pottinger was caught editing Wikipedia articles on behalf of its clients, prompting Wikipedia founder Jimmy Wales to publicly say the agency suffered from " ethical blindness.".

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Stephen Waddington

AUGUST 27, 2019

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. If we don’t have a happy, healthy profession, we won’t achieve our great potential.

Government 113

Government Education Community Big Data 113

Practical Law Construction

MAY 20, 2020

And what about multi-national groups of expert witness companies, who offer expertise in a variety of specialisms? Yet here, the duty extended further – to the group of defendant companies. Are such companies different to barristers’ chambers whose members routinely act for opposing sides? A Company v X and others: the facts.

Groups 52

Groups Company Construction Policies 52