Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries. Oh goodness.

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Healthcare Ethics Communications System 68

Waxing UnLyrical

FEBRUARY 22, 2012

I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. PRSA’s Code of Ethics presents clear guidelines on the ethical considerations that public relations professionals should embrace when representing clients or employers.

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Ethics Nonprofit Guidelines Banking 75

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. PRSSA Webinars.

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Resources Communications Education Guidelines 136

PR Fuel

JUNE 5, 2020

Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers. The four principles of ethical journalism include: Seeking the truth and reporting it Minimizing harm Acting independently to avoid conflicts of interest Being accountable and transparent. Credibility.

How To 98

How To Ethics SEO Guidelines 98

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. But, who are the next LeeAnns, Sarahs and Allisons? I thought I’d ask my network for help!

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Social Media Agriculture Marketing Media 128

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation.

Branding 234

Branding Brand Reputation Crisis 234

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. With these guidelines, your next PR stunt can be a stepping stone to greater brand recognition and success.

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How To Ethics Measurement Creativity 78

Communications Conversations

AUGUST 21, 2015

And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway. And, on the surface, it doesn’t appear that Nick broke any big company guidelines. He clearly stated as much in his post.

Case Study 60

Case Study Employee Study Guidelines 60

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story.

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Ethics Social Media Local Corporate 64

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Prohibition

JANUARY 18, 2020

Misalignment of a brand with the wrong influencer or ignoring strict advertising guidelines can damage reputation, dissuade customers and even result in legal proceedings. As PR professionals, we have an ethical responsibility to ensure brands and influencers comply with the law”.

Marketing 62

Marketing Advertising Advertising Social Media 62

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: Code of PR Ethics? ).

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Survey Marketing B2B Study 173

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials.

Advertising 52

Advertising Advertising Conference Ethics 52

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 189

Writing Communications Marketing B2B 189

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” The in-housing trend in PR isn’t entirely surprising. Then the economy changed.

Agency 91

Agency Trends Marketing Survey 91

PR Conversations

JULY 14, 2016

Green” guidelines for communication success. Here are a few guidelines that could help you define your environmental communication messages: Ensure your environmental claims are based on a specific and genuine benefit or advantage to the environment and can be substantiated scientifically or by reasonable rationale.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Green” guidelines for communication success. Here are a few guidelines that could help you define your environmental communication messages: Ensure your environmental claims are based on a specific and genuine benefit or advantage to the environment and can be substantiated scientifically or by reasonable rationale.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Green” guidelines for communication success. Here are a few guidelines that could help you define your environmental communication messages: Ensure your environmental claims are based on a specific and genuine benefit or advantage to the environment and can be substantiated scientifically or by reasonable rationale.

Ethics 40

Ethics Guidelines Handbook Local 40

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid.

Blogging 68

Blogging Education Resources Creativity 68

Solo PR Pro

MARCH 1, 2016

And there are no mechanisms in place for ensuring accountability or outlining policies and guidelines for behavior. This can provide fertile ground for ethical – and legal – issues to possibly arise. There’s an overall reluctance to share information (both within the organization and with you as a consultant).

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Guidelines Construction Employee Policies 40

MaccaPR

MAY 28, 2015

Ethically ambiguous? By not naming the astronaut in ‘Message To Space’ and using commercial storytelling for the event, I think Hyundai was within the boundaries of dramatization ethics as consumer viewers understand them.”. NASA did advise Hyundai about NASA’s imagery use guidelines. “Was the spot intentionally misleading?”

Film 48

Film Marketing YouTube Advertising 48

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Our members are used to our Code of Ethics.

Ethics 83

Ethics Publicity Guidelines Technology 83

Stephen Waddington

AUGUST 26, 2020

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. A new artificial intelligence (AI) ethics guide published by the CIPR and CPRS foresaw this situation. The guidelines are timely. It’s important work. You don’t have to imagine of course.

Ethics 140

Ethics Guidelines Data Education 140

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Pre-Call Announcements: Use various channels such as email , social media and your corporate website , to help ensure maximum awareness and attendance.

Conference 52

Conference Government Retail Analytics 52

PRSay

JUNE 4, 2019

A few months ago, I read something from a PR professional that revealed a certain amount of confusion over the matter of investor relations (IR) and ethics. Compounding this in the piece was the casual and repeated use of the term “ethical dilemma” when describing an ethical choice or decision. Simplifying our ethical choices.

Ethics 124

Ethics Financial Guidelines Corporate 124

Flack's Revenge

NOVEMBER 28, 2018

It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. In his story, Nicas wrote: “Definers specialized in applying political campaign tactics to corporate public relations — an approach long employed in Washington… but less common in tech.”

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Ethics Wikipedia Facebook System 136

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The PRCA has published guidelines to help communicators improve the accessibility of their communication.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Developed from corporate communications, it soon applied to mass media to the public (38). Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 12, 2017

How organizations, corporations, and individuals can now bypass the journalistic filter to take their “owned” messages directly to the public, which, in turn, amplifies them in social media without regard for factual veracity, or worse, with the knowledge that what they’re sharing is purposely misleading.

Journalism 28

Journalism Guidelines Government Training 28