Axia PR

FEBRUARY 23, 2022

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness.

Ethics 118

Ethics Employee Guidelines Communications 118

Reputation Us

JANUARY 23, 2025

The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. To get ahead of such risks and protect the bottom line, Boggs provides attendees with insightful anecdotes and actions to take to enhance, advance and protect valuable corporate reputations.

Reputation 78

Reputation Crisis Insurance Insurance 78

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

PRSay

AUGUST 16, 2024

We are calling on all practitioners around the world to act and fulfill their ethics. When AI came along, everyone felt a huge need to control its ethics. But if you look at each association’s ethics around the world, AI is already incorporated into them. But technology is good for the industry.

Trends 155

Trends Communications Ethics Corporate 155

5W PR

FEBRUARY 3, 2025

PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines. Regular reputation audits help identify potential vulnerabilities before they become liabilities.

Reputation 78

Reputation Branding Brand Crisis 78

Mindful Marketing

DECEMBER 18, 2022

” 2) Creating Buzz: Relatively few advertisers compete for major industry awards, but millions would love their organization to be the focus of the next viral video. Identify corporate values: One of the best reminders of where a company stands ethically is a clearly articulated set of moral standards.

Advertising 88

Advertising Advertising Ethics Fashion 88

PRSay

AUGUST 19, 2021

When I was hired to chair the Department of Strategic Communication — affectionately known as SCOM — at Morgan in 2018, our founding dean DeWayne Wickham insisted that our department be more aligned to our professional society to ensure that our students would be connected to the most up-to-date industry practices.

Meeting 197

Meeting Education Ethics Leadership 197

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 93

Ethics Groups Handbook Education 93

5W PR

APRIL 10, 2025

Department of Commerce’s Bureau of Industry and Security, export control violations resulted in over $1.2 The Commerce Department’s Bureau of Industry and Security (BIS) manages EAR, which regulates dual-use items that have both commercial and military applications. According to the U.S.

Technology 78

Technology Communications Training Education 78

PRSay

JULY 12, 2024

According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. Artificial intelligence was nearly tied with corporate responsibility as the top PR trend that respondents expect to see grow over the next three years.

Trends 179

Trends Publicity Survey Privacy 179

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 114

Survey Industry Leadership Study 114

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. The National Defense Industrial Association recommends conducting drills at least quarterly, with varying complexity levels.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Avoiding corporate jargon and using a human tone can make communications more relatable and trustworthy. Customers want to feel heard and understood.

Crisis 78

Crisis Branding Brand Case Study 78

Bianchi Biz Blog

NOVEMBER 21, 2024

The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the world. Business Environment in Paris and France France boasts a diverse business environment characterized by a blend of tradition and innovation.

Marketing 90

Marketing Pinterest Radio Instagram 90

Reputation Us

OCTOBER 16, 2023

Find Your “ Consumer Reports ” Even if your business is not a major corporation with products or services that garner the attention of prominent evaluators, it is crucial to gather unbiased opinions — to identify your “ Consumer Reports.”

Reputation 167

Reputation Consumer Report Ethics 167

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 84

Ethics Community Conference System 84

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

Ethics 75

Ethics Branding Brand Internal 75

Onclusive

OCTOBER 9, 2023

You must also benchmark against your industry competitors to fully understand how your CEOs and organizations are performing in the media In our latest CEO Index report , we reveal which US CEOs are making the biggest impact and why. A CEO is the embodiment of a company’s values, vision, and ethical standards.

Media 195

Media Reputation Data Leadership 195

PRSay

APRIL 8, 2019

PR practitioners have a responsibility to counsel their organizations with an ethics-based approach, and I believe Accreditation signals a practitioner’s commitment to sound public relations strategies and practice.”. Senior Manager, Corporate Communications at Marvin Windows and Doors. Emily Finley, APR. Paul, Minn. Tulsa, Okla.

Public Affairs 148

Public Affairs Healthcare Ethics Corporate 148

Onclusive

OCTOBER 9, 2023

In addition, to fully understand how your CEOs and organizations are performing in the media, you must benchmark against your industry competitors. Put competitor benchmarks in place Compare your CEO’s and organization’s media perception with industry peers and competitors.

Media 195

Media Reputation Data Leadership 195

Wadds Inc.

AUGUST 13, 2024

One Step Forward Two Black reports that the UK public relations industry has made limited progress in addressing diversity. The result is that two-thirds (68%) of black practitioners have considered leaving the industry due to a lack of progression, representation and unaddressed microaggressions. It’s an industry problem.

Publicity 98

Publicity Ethics Training Corporate 98

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale.

Conference 160

Conference Leadership LinkedIn Social Media 160

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools.

Automotive 77

Automotive Policies Employee Corporate 77

PRSay

FEBRUARY 16, 2021

Over my career, I’ve always tried to be a staunch advocate for my clients, including more than a few in troubled or misunderstood industries. Will you be able to legally, ethically, reputationally defend the advice you gave? It certainly does reputationally. And I’ve lost count of the controversial matters in which I’ve been involved.

Communications 158

Communications Ethics Leadership Reputation 158

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. Great counseling firms were founded and legendary corporate communications departments were born.

Survey 134

Survey Ethics Leadership Course 134

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. Ethics in public relations practice can be a challenging issue. A Century of Spin presents a persuasive case for why the profession should constantly be vigilant on ethics.

Ethics 105

Ethics Government Corporate Exercises 105

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 106

Ethics Nonprofit Exercises Radio 106

Ethical Voices

APRIL 2, 2025

Like many of my friends in the public relations industry, I graduated with a degree in journalism and worked as a journalist for a short time before pivoting over to PR. What is the most difficult ethical challenge you ever confronted at work? Ethical companies, when they make them, they own it, and they fix it.

Ethics 40

Ethics How To Employee Agency 40

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. globalsultana (@globalsultana) September 13, 2018.

Ethics 56

Ethics Measurement Reputation Guidelines 56

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Mitsubishi’s history of scandals suggested an unethical corporate culture. However, we are now in a very different environment.

Ethics 265

Ethics Automotive Conference Technology 265

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries.

Healthcare 70

Healthcare Ethics Communications System 70

PRSay

OCTOBER 18, 2019

As the PRSA Code of Ethics states, “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision-making in a democratic society.”. At its core, public relations is about trust and telling the truth. And that’s never a good idea.

Ethics 128

Ethics Television Course Reputation 128

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. We introduce concepts like thought-terminating cliches, thin versus thick evaluative language, eliminating “ought” terminology from leader, team and corporate communication. That is not ethical.

Ethics 78

Ethics Communications Agency Technology 78

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Television Big Data 167

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Corporate 60

Corporate Reputation Survey Employee 60

ImPRessions - Crenshaw Communications

MAY 24, 2022

For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues. Thought leadership events, too, can support an expert positioning. The post How PR Can Boost A B2B Brand appeared first on Crenshaw Communications.

B2B 170

B2B Branding Brand Education 170