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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Comply with regulations, law, industry standards & ethical practices.” Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Takes care of its suppliers, business partners and communities.” “Is a brand that aligns with my personal values and ethics.” Don’t skimp here.

B2B 179
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How Can We Mandate Ethics In PR?

ImPRessions - Crenshaw Communications

At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. My view is that good PR people can ethically represent bad clients – but only if they’re doing so in an effort to change or redeem the harm done.

Ethics 182
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A Commitment to Sharing Only Accurate and Truthful Information

PRSay

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. Similarly, social media must assume responsibility for the information being shared on its platforms as their dominance as a news source grows.

Ethics 165
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195
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Report: Amid Growing Mistrust of Governments and Media, Business Must Provide Credible Information

PRSay

Only 35 percent of respondents have faith in social media, while 41 percent consider corporate “owned media” truthful and 53 percent trust traditional media. People now expect corporations to address today’s challenges as rigorously as they pursue profits, the report says. Trust in all news sources has fallen to record lows.

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When Passion Meets Ethics

PRSay

This pretty much frames most ethical dilemmas, doesn’t it? Real ethical dilemmas are more nuanced, with deep roots, long histories, serious ramifications and lots of gray areas. In PRSA we have a Code of Ethics , and for some there is the assumption that it exists to tell us how to be ethical. That’s not how I see it.

Ethics 142
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Public Relations Is at the Intersection of Artificial Intelligence and Ethics

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Twitter: @OBrienPR.

Ethics 162