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Comply with regulations, law, industry standards & ethical practices.” Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Takes care of its suppliers, business partners and communities.” “Is a brand that aligns with my personal values and ethics.” Don’t skimp here.
At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. My view is that good PR people can ethically represent bad clients – but only if they’re doing so in an effort to change or redeem the harm done.
And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. Similarly, social media must assume responsibility for the information being shared on its platforms as their dominance as a news source grows.
Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?
Only 35 percent of respondents have faith in social media, while 41 percent consider corporate “owned media” truthful and 53 percent trust traditional media. People now expect corporations to address today’s challenges as rigorously as they pursue profits, the report says. Trust in all news sources has fallen to record lows.
This pretty much frames most ethical dilemmas, doesn’t it? Real ethical dilemmas are more nuanced, with deep roots, long histories, serious ramifications and lots of gray areas. In PRSA we have a Code of Ethics , and for some there is the assumption that it exists to tell us how to be ethical. That’s not how I see it.
Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Twitter: @OBrienPR.
A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).
Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).
The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. For a terrifically funny example of spin, watch the 2005 movie, "Thank You For Smoking.".
Do PR professionals present accurate and truthful information? So, the message “SlideShare is joining Scribd” isn’t wrong but it is omitting relevant and important information for users to know. I think I could make a case arguing the ethics either way. Communicators are “always” accurate and truthful: Business ethics. “If
A new report identifies five critical trends to future proof the corporate communications function. The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations.
Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached.
My colleagues and I stumbled upon the information one afternoon late in the summer when we were discussing the competitive landscape. Had we known, we might have agreed to it and been cautious about the information we shared. PRSA members may access the ESAs in the Ethics in Communication Community Library on MyPRSA.).
” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” ” “Acting ethically as a communicator to me starts at a person’s core. Corporate Director of Communications, Acts Retirement-Life Communities.
Boston and the world recently got an unfortunate and disturbing lesson on and reminder of the power…and the perils…of information access. The perils lay in the ability of anyone, anywhere…at any time…to acquire information that, sadly, could be used to inflict harm on others. We’re past that point. Lutoslawski, May 6, 1906” [1920].
The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. To get ahead of such risks and protect the bottom line, Boggs provides attendees with insightful anecdotes and actions to take to enhance, advance and protect valuable corporate reputations.
A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Here are three takeaways from their panel: 1.
Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025.
PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines.
First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. At the same time, it’s crucial for organizations to quickly validate information and be prepared to respond. So, what’s a PR person to do? Generative AI is the elephant in the room.
He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?
Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.
As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits. I LIKE a leader who …” Speaks up more and shows a lot of corporate activism. Here’s what Millennials said when I asked, “Please fill in the blank.
I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. Ethical public relations practice is not an “either/or” thing.
Position your organization as the leading credible source of information within the crisis. When you position your organization as the credible source of information you: Become the narrative of your own crisis. Become the trusted source of information that feeds the media the information and facts for their articles and stories.
She’s a corporate PR archetype. Cotton, who served as PR chief at Apple for over 20 years, was accused of witholding information about Steve Jobs’ health to protect Apple’s image. It all got me thinking about the influence of corporate communicators and the impact a strong executive can have on a brand.
A commitment to ethics. A ruling against Publicis could set a precedent that should make advertising and public relations agencies more cautious and concerned about [living up to their] advertising ethics and corporate responsibility,” said David Clark, a partner at the Clark Law Office in Lansing, Mich.
Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Tools like social media monitoring platforms, customer surveys, and online review tracking can help companies stay informed about public perception.
Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?
The information in this post originally appeared on Public Relations Global Network’s blog. Obviously, online news websites, blogs, and digital-native outlets provide alternative sources of news and information to traditional media. Essentially, we know how to successfully place our clients’ stories. That always helps, right?
The public needs credible information, guidance and clarity on emotional topics such as the spread of COVID-19, police brutality and the Black Lives Matter movement. Ninety-three percent said they believe or somewhat believe that false information negatively affects journalism. We stress ethics and transparency.
The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. These simulations must account for national security implications, classified information handling, and complex stakeholder relationships.
In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Share information about ingredients, sourcing, manufacturing processes, and environmental sustainability initiatives.
It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. The Public Relations Society of America makes it crystal-clear that “Honesty” is a key element in its Code of Ethics. “We The post PR Ethics … “You CAN Handle the Truth” appeared first on Shonali Burke Consulting.
What, if anything, can a PR or corporate communications expert do to turn things around? And Uber’s not alone in grappling with the impact of information supplied by its own employees. But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. Look at the White House.
He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?
She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.
As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Then, you’ll want to establish clear protocols for handling sensitive information with AI tools.
Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world.
While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?
For more information about APR month and the Accreditation process, visit this link. PR practitioners have a responsibility to counsel their organizations with an ethics-based approach, and I believe Accreditation signals a practitioner’s commitment to sound public relations strategies and practice.”. Emily Finley, APR. Paul, Minn.
Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.
PR leaders must be agile, informed and open-minded, especially as the PR and marketing functions blend into one communications powerhouse. Artificial intelligence was nearly tied with corporate responsibility as the top PR trend that respondents expect to see grow over the next three years.
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