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Latin American PR Leaders on New Communication Essentials

PRSay

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”. “We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 92
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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. And it’s often very cost-effective relative to consumer public relations. A strategic PR campaign can influence the buying decision.

B2B 170
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PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

First, it was eclipsed by a fire-and-brimstone invective from Elizabeth Warren, who demand that he resign and called for jail sentences for senior executives who cross ethical lines. It’s just another sign that small details can communicate corporate values, and the top executive needs to pay attention. firm to defend themselves.”

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Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Rod Cartwright has reviewed eight reports on global risk over the past 12 months. The next two years are going to be tough.

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Preserving Authenticity: The Nuances of Ethical Storytelling in Advocacy Communications – Zainab Chaudary

Ethical Voices

What is the most difficult ethical challenge you ever confronted? When you call it the ACA and you describe it to them, “This means that you get health insurance and you don’t have to worry about going to see a doctor.” I’ve brought that lens to the agency space and as a consultant. They are probably going to support it.

Ethics 70
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Why public relations must wake up to wearables

PR Conversations

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. How are organisations going to use it all?