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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Comply with regulations, law, industry standards & ethical practices.” Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Takes care of its suppliers, business partners and communities.” “Is a brand that aligns with my personal values and ethics.” Don’t skimp here.

B2B 179
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When Passion Meets Ethics

PRSay

It was a weekend morning and I was hastily dressing for an impromptu business meeting. And then I left for that meeting. This pretty much frames most ethical dilemmas, doesn’t it? On that weekend morning, I went to the meeting and I made my case. How do you think she reacted? That’s not how I see it.

Ethics 143
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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

In recent weeks, though, that relationship has soured over the company’s refusal to agree to a similar moratorium in another environmentally sensitive region of Brazil and… its failure to meet its anti-deforestation targets. I’m a cynic and question the motives behind most corporate activism. 50 Shades of Woke. Boardroom Sociopaths.

Corporate 198
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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 171
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Meet PRSA Board of Directors Nominee David Marshall, Ph.D., APR

PRSay

I actually fell into the roles, because immediately I fell in love with PRSA: its mission, professional/ethical standards and the amazing people I was meeting. Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? I took advantage of as many as I could.

Meeting 197
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Allegory report examines emerging corporate digital risk

Stephen Waddington

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).

Corporate 141
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. Again, communication is key. . It’s PR, not ER.

Publicity 334