PRSay

FEBRUARY 16, 2021

Will you be able to legally, ethically, reputationally defend the advice you gave? Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally. How do your words make you look as a person? Voice your concerns — often.

Communications 158

Communications Ethics Leadership Reputation 158

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

Waxing UnLyrical

MARCH 12, 2013

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. Ethical public relations practice is not an “either/or” thing.

Ethics 82

Ethics Publicity Guidelines Government 82

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.” Looking to the past.

System 189

System Public Affairs Employee Nonprofit 189

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Ethical Voices

MARCH 28, 2022

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? Then I went back to corporate America. I had it for about 15 years.

Ethics 52

Ethics Strategy Real Estate Local 52

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She also employs nonprofit organization examples and often draws on other WVU faculty.

Communications 120

Communications Case Study Training Reputation 120

Praxis Makes Perfect

DECEMBER 6, 2013

In my 22 years of corporate, agency & nonprofit PR/public affairs, I have yet to encounter a. PR public relations media relations media list news release spamming journalists press lists media database'

Media Relations 40

Media Relations Public Affairs Nonprofit Ethics 40

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Television 120

Waxing UnLyrical

FEBRUARY 22, 2012

I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. PRSA’s Code of Ethics presents clear guidelines on the ethical considerations that public relations professionals should embrace when representing clients or employers.

Ethics 75

Ethics Nonprofit Guidelines Banking 75

Mindful Marketing

AUGUST 23, 2019

based nonprofit comprised of “chief executive officers of America’s leading companies ,” issued a Statement on the Purpose of a Corporation. ” Similarly, Alex Gorsky, CEO and Chair of Johnson & Johnson added: “This new statement better reflects the way corporations can and should operate today.”

Corporate 50

Corporate Community Nonprofit Banking 50

Cision

NOVEMBER 6, 2015

How can you develop a transparent, ethical and mutually beneficial relationship with them? In the nonprofit sector, the ALS Ice Bucket challenge was tremendously successful at raising awareness of ALS and, though to a lesser extent, at fundraising. Who are the major YouTube influencers in your sector or specialty?

Video 120

Video Trends YouTube Television 120

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Waxing UnLyrical

MAY 24, 2018

Finally, it goes without saying, and you probably know this, but I’m going to say it anyway – be ethical. Long Award for Excellence in Writing, and earning her Master of Arts degree in Corporate and Nonprofit Communications from Johns Hopkins University in 2017. Do the Right Thing.

Creativity 101

Creativity Storytelling LinkedIn System 101

Waxing UnLyrical

MAY 6, 2013

In particular, the Public Relations Society of America ‘s Code of Ethics addresses the “Free Flow of Information,” saying that the public relations professional will “maintain the integrity of relationships with the media, government officials, and the public.” He blogs at A Professor’s Thoughts.

Publicity 101

Publicity Government Crisis Communications Nonprofit 101

Waxing UnLyrical

FEBRUARY 3, 2016

I also try to instill the “we’re a team” ethic in my PR Concentration students at Curry College , all of whom came of age in the “social” era…or should we say “ anti -social” era??? He also is a member of the Public Relations Society of America’s Board of Ethics and Professional Standards.

Sports 40

Sports Public Affairs Ethics Nonprofit 40

Waxing UnLyrical

OCTOBER 10, 2012

Newspapers and other media have become inured to my frequent “letter to the editor” assaults, most of the time wisely choosing to ignore my comments on ethical misbehavior and/or lack of transparency in governmental or business affairs. To answer the unasked question, “No, I don’t think the world is going to crash and burn.”.

Publicity 99

Publicity Ethics Nonprofit Local 99

Waxing UnLyrical

NOVEMBER 28, 2012

But those of us who adhere to the PRSA Code of Ethics abide by the Code’s “ Core Values ,” and we try hard to impress on others our sincerity and our honesty. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Publicity 110

Publicity Nonprofit Banking Ethics 110

Deirdre Breakenridge

OCTOBER 20, 2015

I agree wholeheartedly with Natalie Tindall’s tweet, “For students at universities with many PR classes, you’re lucky. How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. As far as I’m concerned, we should use any means at our disposal, regardless of which “bucket” they fall into, as long as we’re doing it ethically and responsibly.

International 44

International Internal YouTube Nonprofit 44

Waxing UnLyrical

NOVEMBER 11, 2015

He also is a member of the Public Relations Society of America’s Board of Ethics and Professional Standards. Kirk has 35+ years’ federal government and nonprofit organization PR experience, followed by nearly 10 years’ undergraduate- and graduate-level college teaching experience.

Nonprofit 40

Nonprofit Banking Ethics Course 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Her hardy work ethic and commitment to the school’s PRSSA/PRCA chapter has been apparent.

Sports 0

Sports Leadership Internal International 0

Ethical Voices

OCTOBER 3, 2022

She discusses a number of important PR ethics issues including: What to do when you are uneasy with your company’s growth strategy? I spent the first half of my career in corporate, doing marketing and public relations for really large companies. I had a little bit of nonprofit experience.

Ethics 80

Ethics Nonprofit Community Local 80

PRSay

JULY 10, 2023

A corporate mission in action means being proactive about how the organization demonstrates its values to the world. corporations that continued to do business in Russia after the invasion. She writes about nonprofit branding and purpose marketing as a regular contributor to Adweek and Brandingmag.

Branding 145

Branding Brand Nonprofit Government 145

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 106

Ethics Nonprofit Exercises Radio 106

Mindful Marketing

OCTOBER 5, 2019

Today’s online influencer marketing makes it difficult even for adults to connect the dots between product users and corporate sponsors. I gained a sense of this vulnerability while teaching classes in Advertising Ethics for about a decade. You probably liked seeing a picture appear as you drew lines from one number to the next.

YouTube 81

YouTube Television Advertising Advertising 81

Waxing UnLyrical

FEBRUARY 12, 2014

As a PR professional, I refer often to the PRSA Code of Ethics ‘ statement on “Expertise” which says: “ We acquire and responsibly use specialized knowledge and experience. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Nonprofit 94

Nonprofit Television Banking Radio 94

Communications Conversations

MAY 13, 2015

Her interests focus on PR and social media, but also is interested in event planning and working with established corporations here in Louisville. Katie is a junior majoring in Communication at the University of Louisville. Nominated by Karen Russell, University of Georgia.

Groups 60

Groups Internal International Conference 60