Wadds Inc.

JANUARY 24, 2025

Successful companies understand that their reputation is built on what they do and how they do it. According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation. In essence, it's about how you do what you do."

Company 105

Company Ethics Reputation Leadership 105

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

Reputation 182

Reputation Privacy Banking Ethics 182

Stuart Bruce

OCTOBER 18, 2023

© Stuart Bruce - Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Ethics 158

Ethics Publicity Communications Crisis Communications 158

Reputation Us

OCTOBER 16, 2023

Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid reputation. Understanding where your target audience looks for product or service recommendations can help support your reputation management strategies.

Reputation 167

Reputation Consumer Report Ethics 167

MaccaPR

SEPTEMBER 16, 2014

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. For a terrifically funny example of spin, watch the 2005 movie, "Thank You For Smoking.".

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? In some ways it’s a healthy sign, but there’s also reason for an ordinary business to fear the reputation damage resulting from a leaked claim by a disgruntled employee or competitor. Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The corporate communication function is at the forefront of this challenge. This paradox is at the heart of corporate communications and media business models.

Corporate 115

Corporate Trends Communications Ethics 115

Reputation Us

AUGUST 14, 2023

When the Russia-Ukraine War began with Putin’s actions in Russia in early 2022, many businesses worldwide faced ethical dilemmas. This failure to act according to their stated principles can have severe ramifications for a company’s reputation—and can be worse than taking no action at all. It’s beyond disappointing.

Reputation 78

Reputation Corporate Ethics Interviews 78

PRSay

SEPTEMBER 22, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. Please visit prsa.org/ethics for updates on programming.

Ethics 157

Ethics Employee Training Banking 157

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. Adweek has receipts.

Industry 217

Industry Reputation Groups Internal 217

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. As I’ve outlined in previous posts , a corporate position on a social issue should be part of a fully developed plan , never a knee-jerk response to an event or question.

Trends 203

Trends How To Ethics Reputation 203

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Customers want to feel heard and understood.

Crisis 78

Crisis Brand Branding Case Study 78

PRSay

AUGUST 16, 2024

We are calling on all practitioners around the world to act and fulfill their ethics. When AI came along, everyone felt a huge need to control its ethics. But if you look at each association’s ethics around the world, AI is already incorporated into them. Again, that goes back to individuals’ ethics and how they operate.

Trends 154

Trends Communications Ethics Corporate 154

ImPRessions - Crenshaw Communications

MAY 12, 2023

She’s a corporate PR archetype. Then there’s the controversial Irena Briganti, who as Fox News’ SVP of Corporate Communications, may be a model who’s closer to home. It all got me thinking about the influence of corporate communicators and the impact a strong executive can have on a brand. Absolutely not.

Communications 193

Communications Corporate Crisis Reputation 193

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

The most important corporate function? According to The New York Times, FTX lacked crucial elements of corporate governance, including a chief financial officer, a human resources or compliance department, or a board of directors. The promise of positive media coverage and a strong brand reputation can seem like the keys to success.

Government 227

Government Corporate Resources Ethics 227

Melissa Agnes

OCTOBER 21, 2014

Just because they are not official spokespersons doesn’t mean that they aren’t shaping perception with their words and stories – and perception is everything when it comes to an organization’s reputation. Have a damn hard time effectively managing the crisis with your reputation still intact. I won’t lie.

Crisis 249

Crisis Crisis Management Viral How To 249

Reputation Us

JANUARY 23, 2025

In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. The post Talkin’ Reputation.

Reputation 78

Reputation Crisis Insurance Insurance 78

ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. Respect ethical lines: PR’s not bribery. Occasionally an inexperienced or unscrupulous PR pro goes beyond carelessness into ethically questionable territory.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation. Good value for money.

Corporate 70

Corporate Reputation Brand Branding 70

Ishmael's Corner

DECEMBER 11, 2018

The post The Ethics of PR Consultancies in “Choosing” Clients appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom.

Ethics 113

Ethics Storytelling Government Company 113

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Never make coverage guarantees.

Publicity 334

Publicity How To Product Launch Agency 334

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 166

Ethics Public Affairs Travel Nonprofit 166

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Linking Your Reputation to Social Responsibility.

Corporate 60

Corporate Reputation Survey Employee 60

Waxing UnLyrical

MARCH 27, 2013

And while Ricardians are trying—and will continue to try—to undertake a rather large reputation management project, you can bet that that will take a long time… if it even works. The digital age has given us an incredible opportunity to shape our own reputations. Let’s make sure to do so ethically … but let’s not waste it.

Reputation 99

Reputation Ethics Writing LinkedIn 99

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

Communications 133

Communications Ethics Corporate Conference 133

5W PR

FEBRUARY 24, 2025

When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Reputation Us

MARCH 6, 2022

Few business buzzwords arouse more skepticism than the notion of corporate purpose. When it comes to establishing purpose and maintaining a positive reputation for your organization, staff and customer trust is essential. This is bolstered by being ethical, working with purpose and embracing social responsibility, among other factors.

Reputation 78

Reputation Ethics Mobile Corporate 78

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. For example, Always' Like a Girl campaign netted over 90 million video views for the brand and improved their reputation along the way. But only if you've been in the industry for 10 minutes.

Examples 104

Examples How To Product Launch Print 104

PRSay

FEBRUARY 16, 2021

Will you be able to legally, ethically, reputationally defend the advice you gave? Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally. It certainly does reputationally. How do your words make you look as a person? Voice your concerns — often.

Communications 158

Communications Ethics Leadership Reputation 158

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.

Reputation 60

Reputation Ethics Employee Government 60

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Corporate social responsibility Corporate social responsibility (CSR) initiatives are increasingly important in the beauty and wellness industry.

Corporate 78

Corporate Industry Communications Ethics 78

Waxing UnLyrical

SEPTEMBER 20, 2018

It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. But how should we, as public-facing representatives of an organization, be expected to tell those publics what’s going on or what we’re planning without causing even further damage to our organizational reputation? What do we say?”…“What

Ethics 74

Ethics Nonprofit Guidelines Exercises 74

Bianchi Biz Blog

NOVEMBER 21, 2024

Key expertise of We change 1) Media Management: The team at WE change is made up of consultants and former journalists, allowing us to know the vision and ethics of the media, as well as suggesting the most cutting-edge angles for our clients. Essentially, we know how to successfully place our clients’ stories. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90