5W PR

FEBRUARY 3, 2025

Social media has fundamentally changed how brands face public scrutiny and criticism. PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines.

Reputation 78

Reputation Brand Branding Crisis 78

Reputation Us

JANUARY 23, 2025

The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. To get ahead of such risks and protect the bottom line, Boggs provides attendees with insightful anecdotes and actions to take to enhance, advance and protect valuable corporate reputations.

Reputation 78

Reputation Crisis Insurance Insurance 78

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This includes providing regular updates through press releases, blog posts, and social media. Customers want to feel heard and understood.

Crisis 78

Crisis Brand Branding Case Study 78

PRSay

JANUARY 19, 2021

Only 35 percent of respondents have faith in social media, while 41 percent consider corporate “owned media” truthful and 53 percent trust traditional media. Around the world, the majority of those surveyed said the news media was doing a poor job at being objective and non-partisan.

Government 158

Government Report Survey Media 158

Deirdre Breakenridge

SEPTEMBER 9, 2019

As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits. I LIKE a leader who …” Speaks up more and shows a lot of corporate activism. Here’s what Millennials said when I asked, “Please fill in the blank.

Ethics 218

Ethics Exercises Energy Corporate 218

Mindful Marketing

DECEMBER 18, 2022

” Severe backlash against the brand has included stinging social media posts and celebrity condemnations. Unfortunately, the very unique content that people love to share with friends on social media is often not what translates directly, or at all, to bottom-line advertising results.

Advertising 88

Advertising Advertising Ethics Fashion 88

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. As I’ve outlined in previous posts , a corporate position on a social issue should be part of a fully developed plan , never a knee-jerk response to an event or question.

Trends 203

Trends How To Ethics Reputation 203

5W PR

APRIL 10, 2025

The regulations also extend to digital communications, including websites, social media, and virtual events. The Society for Corporate Compliance and Ethics recommends establishing formal processes for legal review of external communications about regulated technologies and activities.

Technology 78

Technology Communications Training Education 78

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. 3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media.

Marketing 90

Marketing Pinterest Radio Instagram 90

Reputation Us

OCTOBER 16, 2023

Find Your “ Consumer Reports ” Even if your business is not a major corporation with products or services that garner the attention of prominent evaluators, it is crucial to gather unbiased opinions — to identify your “ Consumer Reports.” Finding ways to gather truly unbiased opinions should be a priority. appeared first on ReputationUs.

Reputation 167

Reputation Consumer Report Ethics 167

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Through regular practice and evaluation, teams can build the muscle memory needed to handle real-world crises with confidence and competence.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content.

Corporate 78

Corporate Industry Communications Ethics 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Exasperated customers tweeted things like, “I just want a razor, not a lecture on ethics.” First, there’s the issue of tone. It’s exhausting.

Advertising 236

Advertising Advertising Video Ethics 236

PRSay

DECEMBER 3, 2021

Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. Why would any business leader try to connect with customers and prospects through media not seen as credible? We stress ethics and transparency.

Journalism 158

Journalism Survey Ethics Report 158

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Television Big Data 167

PRSay

JANUARY 16, 2020

With the 2020 presidential election cycle beginning to ramp up, major corporations might find themselves in candidates’ sights as epitomes of what’s right or wrong in America. Consequently, executives and corporate boards are feeling a sense of urgency as they recognize that they are responsible for managing these new risks.

Reputation 183

Reputation Privacy Banking Ethics 183

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. Get social. We live in a world where social media can make or break a business. As PR campaigns become more integrated, social media is a larger focus for more effective executive visibility.

Conference 160

Conference Leadership LinkedIn Social Media 160

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

PRSay

JULY 12, 2024

Artificial intelligence was nearly tied with corporate responsibility as the top PR trend that respondents expect to see grow over the next three years. The top uses of AI are all content-centric, such as creating media pitches and copy. In our survey of PR professionals, nearly all respondents (98%) said they are using AI this year.

Trends 179

Trends Publicity Survey Privacy 179

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. Earned media is usually the result of good ideas backed by actions long since set in motion. This is where corporate leaders get confused about PR. 1) People buy from brands they follow on social media.

Corporate 70

Corporate Reputation Brand Branding 70

Onclusive

OCTOBER 9, 2023

This dominance may be due to the fallout of recent regulation scandals e.g. A federal lawsuit citing racial discrimination at Tesla, or increased calls for better measures to safeguard children on social media platforms. A CEO is the embodiment of a company’s values, vision, and ethical standards.

Media 195

Media Reputation Data Leadership 195

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Mitsubishi’s history of scandals suggested an unethical corporate culture.

Ethics 265

Ethics Automotive Conference Technology 265

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.”

Reputation 159

Reputation How To Employee Financial 159

Onclusive

OCTOBER 9, 2023

This dominance may be due to the fallout of recent regulation scandals including a federal lawsuit citing racial discrimination at Tesla, or increased calls for better measures to safeguard children on social media platforms. A CEO is the embodiment of a company’s values, vision, and ethical standards.

Media 195

Media Reputation Data Leadership 195

Prohibition

FEBRUARY 7, 2025

It’s just over a month into 2025 and weve already seen a big shift in how consumers are using social media. With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news. Wondering what the key difference is to previous years? Its authenticity!

Social Media 62

Social Media Trends Media Video 62

PRSay

FEBRUARY 7, 2024

The media marketplace is also changing. Traditional media continues to shrink while job opportunities in public relations, integrated communications, and social media expand and grow. The ethical considerations for public relations and journalism have similarities and differences. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

PRSay

OCTOBER 18, 2019

If you turn on the television, check your social media feed or visit one of your favorite information sources, then you’ll notice the increasing number of aggressive “spin” cycles, as newsmakers of all stripes slant information to suit their own agendas. Spin, of course, is nothing new, particularly in politics.

Ethics 128

Ethics Television Course Reputation 128

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. A setback at work. My APR journey began when I didn’t receive a promotion.

Telecommunications 199

Telecommunications Community Ethics Financial 199

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation. Auditing and optimizing your social media presence.

Brand 234

Brand Branding Reputation Crisis 234

PRSay

SEPTEMBER 27, 2016

But this digital tool also brings special temptations for PR practitioners, social media influencers and bloggers. Both former students are strongly committed to ethical practice. And that’s serious commitment to ethical and effective ecommerce content management and creation. You can do it, too.

Ethics 60

Ethics Advertising Advertising Technology 60

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. Ethics in public relations practice can be a challenging issue. A Century of Spin presents a persuasive case for why the profession should constantly be vigilant on ethics.

Ethics 105

Ethics Government Corporate Exercises 105

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

The Hoffman Agency

APRIL 16, 2025

” A misstep in one market, amplified by social media, can ignite a viral backlash that swiftly erodes reputation across continents, demonstrating the interconnectedness and fragility of global brand image. Consumers increasingly demand ethical sourcing and sustainable practices.

Reputation 36

Reputation Ethics Policies Government 36

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Oh goodness.

Healthcare 70

Healthcare Ethics Communications System 70