Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis. Turn Off The Fan.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Deirdre Breakenridge

SEPTEMBER 9, 2019

As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits. I LIKE a leader who …” Speaks up more and shows a lot of corporate activism. Here’s what Millennials said when I asked, “Please fill in the blank.

Ethics 218

Ethics Exercises Energy Corporate 218

PRSay

AUGUST 6, 2021

Make time to exercise. Your chosen form of exercise should be one you enjoy and find relaxing. She holds a Master of Science degree in corporate and organizational communications from Northeastern University in Boston and a Bachelor of Science degree from Wright State University in Dayton, Ohio. Running is my release.

Exercises 179

Exercises Energy Groups Consumer 179

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). But many will consider linking to a piece of thought leadership on your site that the executive authored. Step 1: Identify Keywords You Can Own.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. In fact, those qualities may be more important for a startup founder, because thought leadership can carry a more substantive narrative than a new product. No differentiation.

Pitching 205

Pitching Agency Internal International 205

Onclusive

JUNE 23, 2022

This has certainly helped us stay funded and keep the right conversations going across our entire organization.” ~ Lona Therrien, Sr Director, Global Corporate Communications, Mimecast. Strategy: Any strategy should be rooted in clear goals, so make sure both PR and marketing go through the objective-setting exercise first.

Strategy 195

Strategy Marketing Measurement eBook 195

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. There were challenges: limited client visibility and minimal access to leadership. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992. I had to pay my dues before I could express my opinions.

Financial 148

Financial Employee Leadership Training 148

Melissa Agnes

FEBRUARY 3, 2015

Everything happens in real-time today and, unless your actively listening and paying attention, it has become increasingly hard to stay ahead of the news cycle and position your organization as the voice of credibility and leadership in a crisis. The unpredictability of this new digital landscape. Step 4: Do the prep work.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

PRSay

OCTOBER 16, 2020

Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co., Tell five friends and ask them to do the same with five other friends and pass it on.”.

Communications 202

Communications Nonprofit Employee Local 202

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. Sit down with your organization’s leadership team and begin to think through and implement the above 3 (+1) steps into your crisis preparedness program. Let me explain.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. This is down slightly, but macro trends across the economy suggest corporate revenues are up. e) Championing a customer-centric corporate culture. That’s also a useful mental exercise.

Survey 98

Survey Marketing Exercises Study 98

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

MAY 4, 2017

Try this simple exercise to gauge readability – can you substitute a common phrase for an “insider” term and still have the piece make sense? In adtech we talk about “viewability” and “monetization” – deadly to those outside the industry, but considered hot-button issues by many inside it.

B2B 136

B2B Guidelines Writing Pitching 136

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. I’ve also seized any opportunity to take on leadership roles. KD: Understand that you can’t do it all.

Sports 245

Sports Agency Creativity Industry 245

Waxing UnLyrical

JANUARY 29, 2014

Unfortunately the field of self-styled ‘corporate image consultants’ or ‘leadership consultants’ has numerous practitioners with very little psychological expertise.” Trying to ascribe a specific percentage is a pointless exercise. ” Content Matters. Speaking of Myths.

Exercises 91

Exercises Interviews Energy Communications 91

Melissa Agnes

AUGUST 29, 2016

Just the act of undertaking this type of exercise with your entire crisis team will provide a level of competence and preparedness that will help mitigate the effects of stress if that crisis were to occur. For example: Defining the difference between an issue and a crisis will help mitigate the potential overreaction to an incident.

Crisis 154

Crisis Crisis Management Crisis Communications Training 154

Stern + Associates

SEPTEMBER 29, 2023

Try this quick exercise. Of all the companies and brands we know, our perception of them can often be boiled down to a single word. Are we engaged? Indifferent? In a word, how do you feel about: Apple? Your local hospital? Your credit card company? It’s likely you feel great about some of these institutions … and less so about others.

Company 118

Company Exercises Banking Groups 118

PRSay

APRIL 21, 2017

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. I didn’t work for a large corporation with big budgets and grand campaigns. The real answer: to further your leadership ability. We did it on typewriters in my day.

Ethics 97

Ethics Radio Education Exercises 97

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. There are exceptions but the logic holds up; I assess there are several factors at play here: Writing blogs is like exercise, you get better and stronger with frequent workouts. Give our services a try. Talk to Us !

Study 87

Study B2B Marketing Survey 87

Sword and the Script

AUGUST 25, 2020

In an ensuing training exercise, and in the absence of access to higher-level leaders, I launched rotary-wing attack aviation in response to an enemy incident. That’s what military leadership is – action in the absence of orders. It was a good decision for that moment. Document content types. Categorize your content types.

Marketing 88

Marketing Guidelines Social Media Conference 88

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well. How did your time in the Marine Corps prepare you for agency and corporate life? We ran a base newspaper.

International 68

International Internal Conference Public Affairs 68

Sword and the Script

AUGUST 5, 2014

Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. More importantly, you can analyze this in just a few hours a month and the mental exercise will provide insight on how to improve. PR Measurement Isn’t Quite the Same.

Measurement 128

Measurement Analytics Tools Survey 128

Doctor Spin

JANUARY 19, 2024

Being informed and granted a bigger picture is a typical leadership privilege. At the 30th pushup, the instructor decided to end the exercise. 11 Evil Leadership Techniques. In the example above, the recruits produced their best results on day three—without knowing the rules of the pushup exercise. 1 Silfwer, J.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

PRSay

AUGUST 30, 2022

Garg came to represent accusations that corporations treat employees as expendable units. Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts.

Employee 88

Employee Real Estate Video International 88

Wadds Inc.

SEPTEMBER 13, 2023

Looking around the room, I knew I’d landed on my feet with my fellow students, each with different leadership and sector experience. It’s gruelling but needs to be if, as the IoD says, it serves as an: “endorsement of your skills, professionalism and knowledge of corporate governance best-practice.” Exhausting – yes.

How To 52

How To Government Interviews Leadership 52

Beyond PR

FEBRUARY 22, 2018

That’s our aim: to show who we are as a team, to get past the facade of being a corporation and humanize what we do. What may seem like a midday respite from work to participate in a scavenger hunt might actually be a team-building exercise that fosters those values. Doesn’t that sound like a company you’d like to work for?

Company 70

Company How To Employee Resources 70

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. Asset stripping in the corporate world is commonplace and recognised as a legitimate activity.

Crisis 63

Crisis Crisis Management Leadership Training 63

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. On the other hand, there’s ample research to demonstrate B2B customers want thought leadership. The output is clarity of mission, vision, similarities and differences.

B2B 60

B2B Pitching Survey Journalism 60

Stern + Associates

OCTOBER 12, 2023

Decision makers need to understand the muscle they’ll need to exercise as they journey toward the future. Azhar excels as an executive’s key advisor by providing a methodology for understanding complex technologies, how those technologies will impact an industry or organization, and how leaders can act now to futureproof their companies.

Energy 62

Energy Government Technology Financial 62

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. That’s a great check the box exercise. We look at governance practices. Then we look at your impact on your communities.

Ethics 73

Ethics Training Financial Survey 73

PR 20/20

SEPTEMBER 6, 2016

Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons. The exercise proved educational for the account team, but the resulting 50+ page document provided little value and results to our clients in the short term.

Strategy 40

Strategy Marketing International Internal 40

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. I’ve also seized any opportunity to take on leadership roles. In most, if not all, industries there is good and bad competition.

Sports 81

Sports Agency Creativity Industry 81

MaccaPR

APRIL 12, 2016

What would you give to take our PR and corporate communications industry’s leaders aside and ask them – what success tips did they wish someone had told them earlier in their career? Find outlets for having fun, exercising, volunteering and eating right. Self-mastery is one of the cornerstones of successful leadership.

Travel 48

Travel Exercises Corporate Internal 48

The Hoffman Agency

MARCH 6, 2024

It becomes a tick-box exercise. to enter leadership roles. As I spoke to the women in the room about what the group entailed, they proudly shared how the company was investing in diversifying its hiring, improving its gender ratios and mentoring women to enter senior leadership. Which is perhaps why, even in the U.S.,

Handbook 36

Handbook Trade Shows Employee Nonprofit 36

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. Influence is leadership. And then, lastly, be a good steward of your trust.

Ethics 79

Ethics How To Training Employee 79

Doctor Spin

MAY 30, 2023

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. In today’s digital age, the importance of personal and corporate branding is paramount, and businesses can learn from Barnum’s ability to build and leverage his brand.

Publicity 52

Publicity eBook Ethics Resources 52