10 Facts PR Influencers Know to Be True
Onclusive
JUNE 21, 2017
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.
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Onclusive
JUNE 21, 2017
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.
Sword and the Script
SEPTEMBER 19, 2022
CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Yes and yes.
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wiredPRworks
MAY 13, 2022
His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. When Allan was Executive Director of Corporate Communications at CME Group, Barbara worked with Allan to produce several Social Media Club Chicago events at CME Group. Barbara Rozgonyi on Facebook.
Polaris
NOVEMBER 20, 2014
Stories—and storytelling—are powerful. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. But for your next presentation, whether it’s for your board, potential investors or the sales team, avoid the typical canned corporate talk that sticks to the facts. Introduce conflict.
Waxing UnLyrical
DECEMBER 8, 2014
As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.
Sword and the Script
OCTOBER 14, 2017
How do you find a good corporate story? If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. 2) Digging Deeper for a Corporate Narrative. 2) Digging Deeper for a Corporate Narrative.
MaccaPR
AUGUST 26, 2015
You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Your brand can share storytelling moments from its company history with your key stakeholders, too.
Onclusive
JUNE 21, 2017
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. To take advantage of the rise of owned media, large companies must build in-house teams of digital storytellers.
Masters in Communications
OCTOBER 30, 2018
As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.
Ishmael's Corner
MAY 13, 2018
The Art Of Storytelling In Business Communications And Public Relations. The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.
MaccaPR
JULY 24, 2019
Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Fill Your Storytelling with Purpose. Make It An Experience. million to St.
ImPRessions - Crenshaw Communications
SEPTEMBER 5, 2019
It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling.
Prohibition
AUGUST 4, 2023
TikTok primarily attracts younger audiences, while more long-standing social media sites like Facebook and Instagram have a more diverse age range. Engaging visual content is of course essential across platforms, but it would be a crucial error to leave the storytelling element out of a video post.
Waxing UnLyrical
OCTOBER 5, 2015
Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.
Communications Conversations
OCTOBER 13, 2015
When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.
Bianchi Biz Blog
AUGUST 22, 2024
This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Platforms like Facebook, Instagram, X, TikTok, and LinkedIn are popular, with a growing emphasis on visual content shared through Instagram and YouTube. million users TikTok : 12.6 million users Snapchat : 2.2
Ishmael's Corner
JANUARY 27, 2015
Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.
PRSay
JANUARY 3, 2018
We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. the blink-and-you-miss-it nature of Snapchat).
Cision
MAY 10, 2016
Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?
Communications Conversations
NOVEMBER 2, 2017
I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. impressions of people using that hash tag on Twitter and Facebook.
ReimaginePR
OCTOBER 10, 2016
If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Video Marketing on Facebook. Why Facebook?
PRSay
AUGUST 8, 2018
When choosing a format for your editorial calendar, ask yourself these seven questions: Will you be using an editorial calendar for both traditional PR activities (press releases, events, TV-news interviews) and for the online content you create (Facebook Live, blog posts, podcasting)? Do you prefer a weekly, monthly or quarterly calendar?
Onclusive
MARCH 6, 2019
I went to Schwab and had responsibility as CMO, which included corporate communications as well as for PR, basically everything but Investor Relations. I’m fortunate to be able to take an approach where we say, ‘All right, we’re starting with storytelling, and we’re starting with what we want to accomplish.
Landis PR
DECEMBER 20, 2021
From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Corporate blogs are the norm.
Waxing UnLyrical
AUGUST 11, 2014
. 3 TED Talks That Uncover the Secrets of Storytelling. Why:Storytelling is vital to the success of your brand because of its connection-building power. In this guest post for Jay Baer s Convince and Convert, Julie Neumark examines three TED talks bypeoplewho (may)have mastered the secret of storytelling.
PRSay
NOVEMBER 5, 2018
This post is brought to you by West Corporation , a proud sponsor of PRSA. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Consider “going live” on Twitter, Facebook and YouTube the next time you livestream an event.
Communications Conversations
AUGUST 18, 2015
Why the corporate blog isn’t content marketing’s home base anymore. You could make a pretty strong argument that today’s strategies should focus more on capturing attention where your audience resides than driving traffic to your corporate blog. We saw Facebook Zero in 2015. Instagram Zero in 2016?
Prohibition
JANUARY 23, 2023
Videos are also a great storytelling device. Facebook social channel, social platforms, facebook posts, relevant content Facebook is one of the top players in showcasing videos and increasingly users are using Facebook as its go-to for watching videos. The solution is captions.
Ishmael's Corner
AUGUST 23, 2017
The Art Of Storytelling In Business Communications And Public Relations. The post Revisiting the 10 Symbols of PR Disruption appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Now, two plus years later, let’s revisit those.more.
Stephen Waddington
JULY 17, 2018
We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Story gathering via Asda newsdesk Every week we uncover heart-warming stories from customers and colleagues that get an incredible reaction on Facebook.
Cision
NOVEMBER 30, 2016
Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. The majority of today’s digital marketing dollars are allocated to paid media — mainly Facebook and Google. You got to do so much, so much faster if you were willing to work.
Critical Mention
OCTOBER 9, 2019
Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics. Note that different social media sites have distinct audiences: Facebook - a social network where a broad range of people, businesses and group communicate . Use Social Media for Storytelling.
OnePitch
OCTOBER 20, 2022
She has experience in corporate reputation management and crafting earned media stories. When it makes sense, I’ll also share an expert or client resource that could help add color to their future storytelling. We and our clients use social media – Twitter, LinkedIn, Facebook, Instagram, etc. –
Communications Conversations
MAY 11, 2017
You’ll notice Walmart repurposed a string of Snapchat stories (I think) and incorporated it into this video they they put together and shared on its Walmart Today Facebook channel. These are the storytellers of 2017. Which is why I immediately paused when I saw this video from Walmart in my feed last week.
Stuart Bruce
MAY 29, 2015
The report covers four main areas: technology, business, perspectives and ‘future ready’ The report is also studded with lots of videos and every part of it can be shared individually on LinkedIn, Twitter or Facebook. Get in touch if you’d like help with yours.
Cision
JUNE 25, 2015
After pushing it out on your social channels on publication, share again throughout the day (Twitter) and a few times more throughout the month (LinkedIn and Facebook). Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. If it’s evergreen coverage, even better. Re-share it throughout the year.
Presspage
JUNE 19, 2018
Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Similarly, visitors are more like to share multimedia content on Facebook and Twitter. B-roll is in high demand with reporters at downsizing news outlets that are stretched thin, Petrovich says.
PRSay
JANUARY 9, 2020
This includes newsletters, closed Facebook groups and social media pages, among other places. And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations. Arguably, this is an area of improvement for many organizations.
PR in High Definition
OCTOBER 28, 2021
Could this be the Facebook vision? Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way.
Prohibition
DECEMBER 19, 2019
With the emergence of digital content platforms such as IGTV, TikTok and Facebook Watch, a key focus in 2020 will be on how aspiring marketers can extend their reach. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. 360 Degree Videos. 360° videos are like no other.
Cision
JULY 20, 2015
When I post about a birthday party on Facebook or Instagram or when I talk about Pump it Up with fellow parents, it becomes a very public remedy to a universal parenting quandary: what in the world do we do with these kids? .” It’s a common understanding that storytelling is an effective way to share ideas. Pump It Up.
Contently - Strategy
OCTOBER 9, 2019
Sure, companies may talk about business problems in broad corporate language—about “creating value in the ever-changing paradigm of digital transformation” or “unlocking the world of the future through an AI-enhanced revolution.” ” But relatively little B2B content talks to buyers like they’re human being.
Ishmael's Corner
MARCH 1, 2017
The Art Of Storytelling In Business Communications And Public Relations. The post In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.
Waxing UnLyrical
MARCH 14, 2016
What You Can Learn About Storytelling from Charity Water. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Hook Your Audience.
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