Bianchi Biz Blog

AUGUST 22, 2024

Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. Additionally, lifestyle outlets range from generalist to niche, covering health and beauty, fashion, and entertainment, among others. Milan Fashion Week (Sep. Milan Fashion Week (Sep.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Career Shifting Consider creating something that uniquely fits work you can do and fashion a method that enables you to convincingly approach an employer.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. But don’t imagine that he was simply a corporate shill for big oil. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PRSay

FEBRUARY 7, 2024

I was recruited into public relations by one of my PR contacts when I was fashion editor of the trade magazine Sporting Goods Business. Schwartz & Company, which was looking for an account person who knew sports and fashion. He thought I was a good fit for a position at G.S.

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

JUNE 15, 2017

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications. Not necessarily.

Agency 122

Agency Nonprofit Corporate Training 122

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Style and fashion. Work -> (Employers, Industries, Job Titles, Office Type). Hobbies and interests. Home and garden. Life stages.

Social Media 233

Social Media How To Insurance Insurance 233

Communications Conversations

DECEMBER 17, 2014

We really do have more fun than you corporate folks. So, even though I haven’t spent a TON of time on the agency side, I feel like I can say that consultants do, in fact, have more fun than their corporate peers. They got more fashionable. Corporate Communications Lists Other Popular Culture & PR PR culture'

Corporate 148

Corporate Fashion Agency Travel 148

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

Cision

DECEMBER 1, 2017

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” For some types of corporate social responsibility news, no boilerplate is the right choice. Live Nation Entertainment : [link]. And of course being as Instagram-worthy as they are, they work in their social presence too.

Examples 225

Examples Insurance Insurance Fashion 225

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity.

Media 162

Media Fashion Television Radio 162

PRSay

MARCH 11, 2019

” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Here are three main takeaways from their report: 1.

Trends 151

Trends Communications Employee Enterprise 151

Cision

AUGUST 2, 2016

What are some of the biggest challenges facing fashion brands? Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. How can they overcome them? In my opinion, it’s about staying relevant while remaining authentic.

Fashion 120

Fashion Apparel Pitching Consumer 120

Deirdre Breakenridge

JUNE 8, 2016

Sabrina is a member of the Public Relations Society of America and is in the process of completing an MS degree in Public Relations and Corporate Communications from the New York University School of Professional Studies. Sabrina joined HBO as an intern for her department in 2014 and they haven’t been able to get rid of her since.

Social Media 150

Social Media Pitching Media How To 150

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. His dress is casual – in typical big-tech fashion — which helps promote an image of accessibility. Some are effortlessly sincere. Remember Qwikster? )

Interviews 170

Interviews Media Training Training Video 170

Agility PR Solutions

JANUARY 28, 2019

The ways companies and leaders behave (or misbehave) made major headlines in an unprecedented fashion this past year.

Trends 92

Trends Fashion Corporate Company 92

The Resolution Blog

DECEMBER 28, 2015

I believe that there is an even deeper structural problem and that is the old fashioned, linear orientation the PR industry still holds on how communication works and – consequently - on communication planning. In traditional corporate communication or public relations planning results and actions are precisely defined in advance.

Fashion 120

Fashion Corporate Construction Course 120

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

PRSay

SEPTEMBER 25, 2023

As NPR reports , corporate jargon sounds trite and rings hollow. Rather than default to fashionable phrases, “more intelligent communicators will find other and more direct ways to say the same thing,” Sokolowski said. Business buzzwords can ease communication or confuse and alienate people.

Fashion 97

Fashion Survey Corporate LinkedIn 97

Cision

NOVEMBER 29, 2017

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” For some types of corporate social responsibility news, no boilerplate is the right choice. Live Nation Entertainment : [link]. And of course being as Instagram-worthy as they are, they work in their social presence too.

Examples 167

Examples Insurance Insurance Fashion 167

Prowly

MARCH 12, 2025

Some industries still treat print as their top media outlets Among them: Fashion and lifestyle brands want to be featured in glossy magazines. Remember: print monitoring is not just for big corporate budgets. Businesspeople stay for non-clickbait opinions and thorough analyses of their industry.

Print 104

Print Strategy How To Newspapers 104

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? First rule…keep it simple.

Financial 120

Financial Corporate B2B Film 120

Flack's Revenge

MAY 4, 2016

According to the website: From VR, 3D printing and hackathons to fashion tech, data visualization, digital art, interactive installations and STEAM, Creative Technology is front and center in innovation success stories across the corporate and non-profit landscape. Do we really need another dot dot dot Week?

Creativity 120

Creativity Print Big Data Fashion 120

Cision

FEBRUARY 18, 2016

Here’s the thing: sure, giant corporations spend a lot of money on market research, but you don’t have to if it’s not in the budget. Nothing beats old fashioned communication for getting to know your customers. .)…the better you know your demographic, the better your marketing results will be. Big Results, Little Output.

Skype 120

Skype How To Survey Fashion 120

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. Still others make the move from a small agency to a corporate giant to take on multinational accounts.

Skype 147

Skype Agency Meeting Software 147

PRSay

FEBRUARY 5, 2018

As PR pros, we can’t fashion a brilliant, witty CEO on paper and then send a different person with the same name out into the world to fend for themselves. She’s written memos, opinion pieces, letters to the editor, legislative testimony, white papers, speeches and more — both as a freelancer and in a corporate setting.

Communications 149

Communications Employee Leadership Writing 149

Sword and the Script

JUNE 6, 2020

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Here’s the full article: Corporate Voices Get Behind ‘Black Lives Matter’ Cause.

Branding 98

Branding Brand Fashion YouTube 98

ImPRessions - Crenshaw Communications

MAY 15, 2018

All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved. Despite the fact that every major corporation prepares a crisis communications plan, the urgency of first response demands a certain degree of improvisation.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. Similarly, Agility PR is owned by Innodata (NASDAQ: INOD).

Company 161

Company Tools Technology Software 161

Presspage

APRIL 11, 2024

Yet the story of Presspage shows the value of hard work, networking and good, old-fashioned salesmanship. As a final note, he adds: "Corporate communications teams have always been our heroes at Presspage. Presspage has celebrated 15 years of successful partnerships with corporate communications teams around the globe.

Enterprise 117

Enterprise Automotive Company Airlines 117

ImPRessions - Crenshaw Communications

APRIL 14, 2016

The personalities it chose may not have been household names, but they were fashion-savvy social media users with quality followings. A social influencer will often use a product photo, trademarked brand or corporate logo, or product photos in the content they generate. And this is where Lord & Taylor got it right. Overexposure.

Marketing 120

Marketing Advertising Advertising Measurement 120

Sword and the Script

JANUARY 19, 2021

If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. In a sense, it’s like a knowledge management tool. A related feature Muck Rack offers is the “relationship owner” designation. click image for higher resolution).

Technology 173

Technology Publicity Software Pitching 173

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course.

Real Estate 120

Real Estate Technology Data Social Media 120

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Corporate Training 106

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. These were tweets that could wreck most corporate PR efforts. Humanizing involves making your brand somewhat “anti-corporate.” Guest post by Matt Krautstrunk.

Branding 86

Branding Brand Customer Service Twitter 86