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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316
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How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. A true CSR commitment offers a wealth of internal programming and engagement, typically led by HR.

Corporate 168
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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Business environment in Toronto, Ontario, Canada Toronto is Canadas largest city and is home to the most corporate head offices in the country.

Print 100
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PR Job Coach - Untitled Article

PR Job Coach

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Career Shifting Consider creating something that uniquely fits work you can do and fashion a method that enables you to convincingly approach an employer.

Corporate 274
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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Herbert Schmertz (1930-2018) introduced the idea of corporations fighting criticism and espousing principles with his creation of the “advertorial” in the 1970s. But don’t imagine that he was simply a corporate shill for big oil.

Corporate 178
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Why Your First PR Job Should Be At A PR Agency

ImPRessions - Crenshaw Communications

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications. Not necessarily.

Agency 122
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Faces & Markets of PRGN: Italy – Empowering Innovation with Food, Design, Fashion and Tech

Bianchi Biz Blog

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives.

Fashion 70