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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). It also surveyed 1,500 respondents in the U.S.

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Report: Amid Growing Mistrust of Governments and Media, Business Must Provide Credible Information

PRSay

The PR firm’s annual survey, which tracks public sentiment about business, government, nongovernmental organizations and media, says ordinary citizens feel misled and don’t trust the leaders of those institutions “to do what is right.”. Trust scores have dropped for government leaders, CEOs, journalists and even religious leaders.

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How companies survive crises through  capability and character

Wadds Inc.

According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation. This explains why companies such as Ryanair and Wetherspoons maintain marketshare despite outspoken leadership. Recent high-profile cases highlight this distinction.

Company 105
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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

Factors that influence corporate reputation are more complex and varied today than even five years ago. In recent years, the role of environmental, social and governance (ESG) issues in a company’s reputation has sparked widespread debate.

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How the CCO has become the most dynamic role within management

Wadds Inc.

The Chief Communication Officer (CCO) position in large organisations is evolving faster than any other corporate function, making it one of the most dynamic roles besides the CEO. Political change driving communications leadership shifts Political change, risk and innovation are driving significant evolution in the CCO role.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. To show leadership during a serious crisis situation. To advocate in the face of government or regulatory scrutiny. To manage a corporate transition. Here are some of the most common. .

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Book review: The Company and the Activist Going Beyond PR

Wadds Inc.

Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses. Thomson is one of the UKs foremost public affairs leaders.

Company 93