5W PR

FEBRUARY 26, 2025

PR strategies focused on accessibility do more than tick a corporate social responsibility box – they open new revenue streams, build lasting customer relationships, and position brands as market leaders. The Web Content Accessibility Guidelines (WCAG) provide clear standards for creating accessible digital content.

Industry 78

Industry Nonprofit Guidelines Community 78

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Are there existing brand and style guidelines? Congratulations!

Corporate 107

Corporate Communications Crisis Communications Policies 107

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve?

Measurement 368

Measurement Guidelines Data Education 368

5W PR

FEBRUARY 3, 2025

According to PwC’s Global Crisis Survey, 69% of leaders have experienced at least one corporate crisis in the last 5 years, yet only 49% have a response plan ready.

Reputation 78

Reputation Branding Brand Crisis 78

Agility PR Solutions

JUNE 23, 2024

So far, AI in the business world has been like the early days of the internet—a veritable wild west of often risky experimentation and trial-and-error usage with few guidelines or policies regulating it.

Policies 100

Policies Corporate Guidelines Groups 100

Axia PR

AUGUST 5, 2020

Be sure to check your own organization’s copy editing stylebook on quote attribution as some organizations have different guidelines. At Axia Public Relations, we follow the “ Associated Press Stylebook’s ” quote attribution policies.

Media Relations 118

Media Relations Corporate Communications Guidelines 118

Stuart Bruce

JULY 16, 2014

For public relations and corporate communications the two most interesting findings are firstly the continuing importance of blogs and secondly that blogging about work life and jobs is in the top 10. Content corporate communications public relations Research blogging Global Web Index GWI'

Blogging 144

Blogging Writing Film Guidelines 144

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 176

Report Company Government Conference 176

Prowly

FEBRUARY 28, 2025

It builds credibility through authenticity since advocates are trusted more than corporate entities. It strengthens employee advocacy as employees who act as brand advocates can amplify internal PR campaigns, such as new product launches or corporate milestones, by sharing them on professional platforms like LinkedIn. Don't do this.

Branding 104

Branding Brand Employee Case Study 104

Presspage

MAY 19, 2017

Consequently, from a sender's perspective, a natural first step is to set up and incorporate PR guidelines to be used by all global branches within the organization. Not only their corporate office , but also local offices such as The Netherlands and Russia have the same look & feel to support the global brand.

Corporate 68

Corporate Branding Brand Guidelines 68

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. And be sure that these new AI guidelines align with existing IT security guidelines and policies.

Automotive 77

Automotive Policies Employee Corporate 77

ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. It’s not about the logo. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. The familiar McDonald’s arches were clumsily pulled apart.

Branding 284

Branding Brand Small Business Retail 284

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. As I’ve outlined in previous posts , a corporate position on a social issue should be part of a fully developed plan , never a knee-jerk response to an event or question.

Trends 203

Trends How To Ethics Reputation 203

ImPRessions - Crenshaw Communications

JULY 6, 2016

B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics B2B Measurement 204

ImPRessions - Crenshaw Communications

MARCH 9, 2016

The short version of the PR industry’s evolution is that six years ago it created the Barcelona Principles , a set of seven voluntary guidelines to measure the efficacy of PR campaigns. Here are my real-world guidelines for PR professionals. So, how should we measure PR outcomes? Set a budget for measurement.

Measurement 189

Measurement How To Guidelines Web 189

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. In today’s business and media environment, overall business strategy and communications strategy are intertwined.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

MAY 4, 2017

Always start with editorial guidelines. Most online publications have editorial guidelines. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. Eight Secrets To Better Bylines. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Cision

JUNE 26, 2015

6. Build Social Guidelines. For general guidelines on messaging, be sure to address the five W’s. 7. Integrate Your Overall Corporate Crisis Plan. While brands rely heavily on digital methods to communicate with their audiences, they should not forget about all that’s involved in the traditional corporate crisis plan.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Through regular practice and evaluation, teams can build the muscle memory needed to handle real-world crises with confidence and competence.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

Prohibition

JULY 28, 2021

Nowadays, this couldn’t be further from the case as we’ve seen more and corporate brands getting in on the action when it comes to video. That said, the go to approach for video for corporate brands tends to be quite formal and focused on simple pieces to camera. Consider this for your corporate video. Add music to your video.

Video 62

Video Corporate Product Launch Film 62

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? With so much content saturating the marketplace, how can you ensure your messaging resonates?

Corporate 0

Corporate Airlines Financial Journalism 0

5W PR

JANUARY 16, 2020

The Cayman Islands Department of Tourism recognizes the natural beauty that draws tourists in, and instead of closing off those areas to protect them, they’ve put in regulations and guidelines so that the beauty can be enjoyed by all. Fly With Peace of Mind.

Airlines 133

Airlines Hotels Tourism Energy 133

Stephen Waddington

AUGUST 26, 2020

The guidelines are timely. We wanted to do two things: first, take public relations professionals through a decision-making framework that will educate them on AI itself and the bigger issues it generates,” said Professor, Corporate Communication, University of Huddersfield.

Ethics 140

Ethics Guidelines Education Data 140

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. One of the reasons for the corporate reticence may be the overabundance of tech comms tool choices. 60% of employers have no long term IC strategy or vision. 5 ways to raise internal PR standards. 5 ways to raise internal PR standards.

International 147

International Internal Employee Mobile 147

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Of course, you’d have to set up guidelines and parameters with the employees. Good story. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

Communications Conversations

AUGUST 27, 2019

According to the Journal: “Once viewed as a frivolity, emojis are now key to clear and concise communication, esprit de corps and cultivating a shared corporate culture.” I’ve noticed some of my clients blowing off hard-and-fast AP Style Guidelines–like the aforementioned percent rule (well, the old rule, at least).

Handbook 131

Handbook Guidelines Print LinkedIn 131

Axia PR

FEBRUARY 23, 2022

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness.

Ethics 118

Ethics Employee Guidelines Communications 118

5W PR

MARCH 23, 2020

Companies and corporations are scrambling to adjust to what the COVID-19 pandemic means for day-to-day business. If an employee is feeling sick, or could potentially have been exposed to the virus, encourage them to stay home and monitor themselves concerning the CDC’s guidelines. Infected Employee.

Policies 103

Policies Employee Government Guidelines 103

Cision

APRIL 17, 2017

Every quarter, the earnings release raises the stakes for corporate communications professionals. Follow these tactics to “level up” your quarterly earnings release in order to triumph with accurate, quality media coverage and corporate transparency. Present GAAP and non-GAAP data equally, in conformance with SEC guidelines.

Financial 120

Financial Data Guidelines Corporate 120

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide.

Publicity 111

Publicity Writing Construction Guidelines 111

PRSay

JULY 1, 2020

“At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. For Barcelona Principles 3.0,

Measurement 174

Measurement Communications Banking Survey 174

Sword and the Script

DECEMBER 26, 2017

11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. Corporate Reputation ). 37% of publishers are not in compliance with FTC guidelines on native ads. Brands in Politics ).

Content Marketing 140

Content Marketing SEO Social Media Publicity 140

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

It’s a fertile newsjacking opportunity for ad tech companies who want to present themselves as good corporate citizens, or to downplay the business effect of CCPA, or simply to show leadership on the issue of privacy. Different CTV product manufacturers have different ACR guidelines in place.

Privacy 156

Privacy Advertising Advertising Data 156

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. I once worked with an in-house lawyer that gave marketing a 10-page document with guidelines. Document content types.

Marketing 88

Marketing Guidelines Social Media Conference 88

PRSay

SEPTEMBER 18, 2019

Two people, who under the protections of the First Amendment and all other guidelines, should be able to engage in a spirited debate on an issue. Tim O’Brien, APR, owns O’Brien Communications, an independent corporate communications practice in Pittsburgh, and hosts the “Shaping Opinion” podcast. Email: timobrien@timobrienpr.com.

Ethics 140

Ethics YouTube Government Guidelines 140