PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 176

Report Company Government Conference 176

5W PR

APRIL 10, 2025

The Society for Corporate Compliance and Ethics recommends establishing formal processes for legal review of external communications about regulated technologies and activities. This includes being mindful of deemed exports – releasing controlled technical data to foreign nationals even while in the United States.

Technology 78

Technology Communications Training Education 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics B2B Measurement 204

5W PR

FEBRUARY 24, 2025

When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

Prowly

FEBRUARY 28, 2025

Here are some reasons why PR is crucial when building up brand advocacy: It helps you build and maintain trust by communicating the brand's values, mission, and reliability through transparent and consistent messaging, helping you do reputation PR effortlessly. Don't do this.

Branding 104

Branding Brand Employee Case Study 104

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Branding 234

Branding Brand Reputation Crisis 234

ImPRessions - Crenshaw Communications

MARCH 9, 2016

The short version of the PR industry’s evolution is that six years ago it created the Barcelona Principles , a set of seven voluntary guidelines to measure the efficacy of PR campaigns. Here are my real-world guidelines for PR professionals. So, how should we measure PR outcomes? Set a budget for measurement.

Measurement 189

Measurement How To Guidelines Web 189

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. 6. Build Social Guidelines. For general guidelines on messaging, be sure to address the five W’s. 7. Integrate Your Overall Corporate Crisis Plan.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. And be sure that these new AI guidelines align with existing IT security guidelines and policies.

Automotive 77

Automotive Policies Employee Corporate 77

Sword and the Script

DECEMBER 26, 2017

11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. Corporate Reputation ). 37% of publishers are not in compliance with FTC guidelines on native ads. PR Salary Survey ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide.

Publicity 111

Publicity Writing Construction Guidelines 111

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? Of course, you’d have to set up guidelines and parameters with the employees.

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Guarding their reputation and work also necessitates new patent/ copyright laws in place. Continued consolidation of media outlets. ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. CRISIS LESSON #7: CORPORATE SHOULD PROTECT ITS BRAND AT THE LOCAL LEVEL. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Journalism 60

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. But, who are the next LeeAnns, Sarahs and Allisons? I thought I’d ask my network for help!

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each).

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Presspage

MARCH 5, 2020

Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media. Centralizing your PR workflow in one platform means that PR departments can focus on what they do best: improving your organization’s reputation and brand.

Branding 88

Branding Brand SEO How To 88

Waxing UnLyrical

SEPTEMBER 20, 2018

But how should we, as public-facing representatives of an organization, be expected to tell those publics what’s going on or what we’re planning without causing even further damage to our organizational reputation? As those of us who have been doing this exercise since, seemingly, the beginning of time, the quick answer is, “It depends.”.

Ethics 74

Ethics Nonprofit Guidelines Exercises 74

Mark My Words

MARCH 10, 2023

The Guardian The BBC’s decision to take Gary Lineker off air leaves its most outspoken personality with a potentially career-defining decision, as the corporation looks to risk its reputation to make a public example of one of its biggest stars. The BBC has struggled with the outspoken Lineker.

Social Media 60

Social Media Policies Media Government 60

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. Social media statistics from 2020. Marketing Statistics from 2020. Effective marketers focus on the long term.

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

OCTOBER 25, 2022

Heightened customer reputation, improvements to retain customers, reorganizations.”. More value placed on communications due to the pandemic and guidelines changing so quickly.”. “Currently, everything is being done remotely, which is significantly affecting how we work and what we’re doing.”. Blended media. More internal comms.

Communications 149

Communications Crisis Internal International 149

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed.

Ethics 56

Ethics Measurement Reputation Guidelines 56

5W PR

DECEMBER 19, 2023

‘ Fearless Girl’ Statue : Facing the Wall Street bull, this statue became a powerful symbol of gender diversity in corporate leadership, demonstrating how PR stunts can transcend traditional advertising and create a lasting impact. Be mindful of cultural sensitivities and avoid exploiting sensitive issues for publicity.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

JANUARY 18, 2020

Misalignment of a brand with the wrong influencer or ignoring strict advertising guidelines can damage reputation, dissuade customers and even result in legal proceedings. However, with such influence and impact comes great responsibility.

Marketing 62

Marketing Advertising Advertising Social Media 62

Ethical Voices

APRIL 2, 2025

They’re going to do the things that they feel excited about, they’re going take on clients that they’re passionate about working with and have good, corporate social responsibility. Now I feel their reputation and integrity are compromised and now I’m not going to follow them. I really applaud them.

Ethics 40

Ethics How To Employee Agency 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. But I continued to think about how Pepco could improve its relationship with its customers, to start repairing its reputation. From getting what I perceived as “stock&# messaging, I had a human being talking to me.

Social Media 69

Social Media Media Skype Energy 69

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. Now think of other tasks where AI could be put to work organizing work back schedules or even writing rough drafts of a press release based on your firm’s brand voice and guidelines.

Publicity 85

Publicity Training Technology Data 85

Solo PR Pro

MARCH 1, 2016

When an organization’s internal dynamics are unhealthy and counterproductive, it can wreak havoc on not only your work with them in the short-term but also carries the risk of harming your reputation in the long-run (e.g., And there are no mechanisms in place for ensuring accountability or outlining policies and guidelines for behavior.

Construction 40

Construction Guidelines Employee Policies 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Green” guidelines for communication success. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and.

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Green” guidelines for communication success. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and.

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Green” guidelines for communication success. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and.

Ethics 40

Ethics Handbook Guidelines Local 40

ImPRessions - Crenshaw Communications

MAY 4, 2017

Always start with editorial guidelines. Most online publications have editorial guidelines. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. Eight Secrets To Better Bylines. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. There have been some real reputation losers, along with the occasional tone-deaf message. It’s not about the logo. Early into the social distancing phase several brands quickly acknowledged the situation through visuals.

Branding 284

Branding Brand Small Business Retail 284

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communications is an important aspect to tackle as a business owner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62