Sword and the Script

OCTOBER 18, 2022

For example, I’ve been writing a monthly summary of the news from PR technolog y vendors for more than three years now. According to a piece in the Harvard Business Review : “ A landmark experiment by Kristina Rennekamp , an accounting professor at Cornell, documented some of the consequences of poor corporate writing.

Handbook 95

Handbook Financial Writing Corporate 95

Communications Conversations

AUGUST 27, 2019

Now, you could say a lot of that digital media time is spent consuming traditional news media showing up in online and social channels (and you might be right), but another big piece of that is merely social content that is definitely not ruled by the AP Style Handbook. Posts from friends (full of typos and poor grammar).

Handbook 131

Handbook Guidelines Print LinkedIn 131

Communications Conversations

AUGUST 28, 2017

We actually have a lot of good writers on staff, but writing isn’t their primary job. One of our previous interns, Lisa, has been dying to write something around plus-size fashion so we gave her that opportunity. The blog handbook simply introduces authors to the certain types of content we write about.

Blogging 87

Blogging Handbook Sports International 87

Stephen Waddington

JANUARY 27, 2019

There are powerful insights for internal and corporate communication. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook. It's a must read for anyone working in PR. Read my analysis for the #FuturePRoofed community. ??

Handbook 60

Handbook Instagram Government Community 60

PR Conversations

OCTOBER 2, 2015

I write as someone who has worked in the motor industry since the late 1980s, I’ve been that PR practitioner dealing with a complex and rapidly emerging crisis (albeit on a much smaller scale and pre-social media). Even worse are those who seek to use high profile crisis situations to promote their own supremacy and services.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40