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Whether your brand is making a splash at a tradeshow or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
In person events like tradeshows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!
We really do have more fun than you corporate folks. So, even though I haven’t spent a TON of time on the agency side, I feel like I can say that consultants do, in fact, have more fun than their corporate peers. To tradeshows. Corporate Communications Lists Other Popular Culture & PR PR culture'
And this show – which still lays claim to the title of the largest and most important business-to-business tradeshow on Earth – appears ready to resume this role after its COVID-induced hiatus. Every business these days is short-staffed – from the airlines to the hotels to the taxi companies. Looking at the numbers.
Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Luciana Lima | Vila Galé Hotels. Teams can be assembled based on their skills and expertise, not necessarily their locations.”. Rethinking internal and external comms.
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