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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Who even reads newspapers nowadays? The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources and even growing stronger in the fake news era. While the number of newspapers is shrinking on a global scale, their authority and relevancy are growing.

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How to Generate Leads From Social Conversations

Cision

From being able to identify images with corporate logos to scanning images and finding those that include certain objects, it is only a matter of time until marketers can more effectively search through images to find relevant conversations. The post How to Generate Leads From Social Conversations appeared first on Cision.

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3 Ways to Tell Better Stories

PRSay

Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” ” So how can you tell a great story? How to find stories So how can you find the stories to make your points? Is your point that you help your clients solve big business problems?

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Brand Reputation Management: How to Measure, Report, and Protect Your Brand

Prowly

The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. Read more on how to track and analyze brand mentions. After all, your reputation is your brand. This is why you need to track mentions and customer feedback like a hawk.

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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

press releases, ads), and how to build momentum over time. Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news!

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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers?

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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin. Hot Press – Leading Irish music and entertainment magazine.

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