The Proactive Report

FEBRUARY 24, 2017

One CEO who knows how to do this is Elon Musk. His tweet about a new Tesla product launch resulted in a $900 million increase in value. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

Beyond PR

AUGUST 30, 2016

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

Radio 68

Radio Media Newspapers Technology 68

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

If after a few minutes you are still getting radio silence, end the call and work on rescheduling. If the corporate spokesperson is a no-show, however, that will require real damage control absent an emergency situation. Occasionally a corporate spokesperson inadvertently offers inaccurate information.

Interviews 309

Interviews Product Launch Radio Media Training 309

MaccaPR

SEPTEMBER 9, 2019

Far too many corporations would have double-checked possible responses with in-house legal counsel, debated the risks of responding to a competitor on social, confirmed actions with their CEO and executive team, and perhaps responded within a day or two — but that’s not the timing for a conversation! . #4 Example: “Chicken. Nationwide.

Twitter 105

Twitter Marketing Social Media Viral 105