Prowly

MARCH 12, 2025

The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. Print media monitoring is the process of tracking and analyzing mentions of your brand, your clients, or relevant industry topics in printed publications. For the sake of clarity, I'll state the obvious.

Print 104

Print Strategy How To Newspapers 104

PRSay

NOVEMBER 10, 2023

For his work there, the Russian Public Relations Association made him a lifetime member in 2005. He advocated for social responsibility and open, ethical corporate behavior — years before laws and a changing business environment compelled it. A native of Forest City, N.C.,

Ethics 167

Ethics Public Affairs Travel Nonprofit 167

PRSay

MAY 16, 2018

“This knowledge builds my value as a chief information officer.”. Our research uncovered that we lack a common taxonomy for teaching strategic communication to graduate students in disciplines beyond public relations and communications,” said Byrum, committee research chair at PRSA’s MBA Program. .

Communications 119

Communications Public Affairs Crisis Communications Reputation 119

5W PR

SEPTEMBER 27, 2019

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Sword and the Script

AUGUST 18, 2020

Do PR professionals present accurate and truthful information? So, the message “SlideShare is joining Scribd” isn’t wrong but it is omitting relevant and important information for users to know. Corporate constraints. Ethical PR folks try to present the truth but sometimes are constrained by corporate edicts.”

Ethics 121

Ethics Communications Survey Corporate 121

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

Cision

SEPTEMBER 14, 2016

Be as specific as you can and include information, such as demographics, socio-economic data and online habits and behaviors. By ensuring your objectives are quantifiable, you’ll know exactly when you’ve reached them and you’ll be able to track how you got there. Create a plan. Start by identifying the target audiences you want to reach.

Communications 0

Communications Banking Measurement Public Affairs 0

Cision

MAY 12, 2016

In this interview, Nick discusses why you should never assume you have all the answers, how bringing in an outside perspective can reveal new insights on a topic and how social media has transformed political and public affairs research. How does research inform communication? What role does social media play in your job?

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. PR Specialists. PR Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Doctor Spin

FEBRUARY 4, 2025

Managing perceptions is a PR approach that shapes narratives to influence how publics interpret and responds to information, events, or organisations. Here we go: Perception Management Perception management is a strategic PR method that seeks to influence how audiences interpret and respond to information, events, or organisations.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Waxing UnLyrical

DECEMBER 21, 2012

For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. I was cutting my teeth as a Public Affairs Intern for the U.S. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Public Affairs 98

Public Affairs Nonprofit Banking Government 98

Sword and the Script

JUNE 16, 2020

Bridging the gap of human connection that goes beyond economic and corporate status.” Presenting information about our business in a more personal way that allows the audience to see themselves in the situation. Putting a face or personalizing public affairs issues so that people understand relevance and importance to them.”

Storytelling 135

Storytelling Communications Survey Case Study 135

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. Information was absolutely vital. Stay as close as you can to [senior managers] and get as much information as you can.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

PRSay

NOVEMBER 17, 2016

When I first learned about Accreditation in Public Relations (APR), the requirements involved seemed like a mountain of work that I did not have the energy to attempt. After a few years of working with military public affairs, I was selected to spend a year as a fellow with the Army public affairs Training with Industry program (TWI).

Public Affairs 60

Public Affairs Study Case Study Course 60

Doctor Spin

FEBRUARY 7, 2025

Social media platforms curate information flows, subtly creating group contexts. Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. Seriality and organisational behavior.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Corporate Training 106

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Bianchi Biz Blog

SEPTEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. For more information on events, check here. Slush 2024 is held on Nov.

Marketing 100

Marketing Radio Automotive Television 100

Stuart Bruce

NOVEMBER 27, 2015

I heard many inspiring and informative speakers from emerging economies across Africa. After a week in Nairobi meeting African PR professionals I believe that Africa can be the next big growth area for public relations.

Mobile 60

Mobile Public Affairs Government Conference 60

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. 20-22, Shaw spoke with PRsay about his multifaceted role at Microsoft and the skills and perspectives that inform the work he does every day. I worked for my school newspaper, and when I joined the Marines I was a public affairs officer.

Internal 68

Internal International Conference Public Affairs 68

Ethical Voices

AUGUST 29, 2022

In the public relations business, I’ve had one ethical dilemma. The work was in a 13-state region, and I was doing public affairs and grassroots advocacy. Even if you’re just supplying information to a third party who might go in and speak to that lawmaker. This information age is so different from any other.

Ethics 93

Ethics Groups Handbook Education 93

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

Bianchi Biz Blog

JULY 22, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 101

Marketing Tourism Local Government 101

NewsWhip

MAY 26, 2020

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. We always want to be informed and prepared going into a new business presentation, and data gives us a competitive edge. Two years ago NewsWhip was fortunate enough to add Clyde Group as a new client.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. It’s expanded to include public affairs and government relations as the norm.”.

Communications 148

Communications Crisis International Internal 148

Reputation Us

OCTOBER 12, 2015

My best public affairs advice: Employees should be addressed first and foremost, not last. Of course confidential information must be handled at the top first. For example, if employees receive corporate emails regularly, an important announcement may be overlooked. Consider the frequency of your communications.

Employee 60

Employee Communications Public Affairs International 60

Bianchi Biz Blog

AUGUST 22, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. million users TikTok : 12.6

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. For more information on events, check here. For the original blog, please visit here. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

PR Conversations

JULY 5, 2017

Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Communication specialists offer guidance on leading personal accounts in social media, prepare directors for participation in press events, provide information support whenever it’s needed.

Infographics 63

Infographics Corporate Policies Reputation 63

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. I couldn’t tell her, because it was proprietary information. You ask the AI for information and it responds. ” “Why not?

Enterprise 70

Enterprise Ethics Engineering Technology 70

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Always on the corporate side, never on the agency side, but in multiple industries. The more information and the more facts that you have to substantiate your claims and your account, the more seriously you are taken.

Healthcare 70

Healthcare Ethics Communications System 70

Landis PR

JANUARY 30, 2024

At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. PR and content play vital roles in managing and accelerating the sales funnel. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Solo PR Pro

NOVEMBER 17, 2015

His innovative approach (outlined below) has provided real value to his target market, while simultaneously demonstrating thought leadership and new business leads and providing a treasure trove of information that will be useful to him – for both new business and execution – for years to come. Using a Survey for New Business – A Case Study.

Creativity 40

Creativity Public Affairs Policies Survey 40

Landis PR

SEPTEMBER 18, 2023

Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

Government 69

Government Measurement Groups Corporate 69

NewsWhip

APRIL 14, 2021

Paul: To do that, you’re drawing on a lot of data and analytics and quantitative information. It’s two parts of a whole to have social informing as well as traditional. Can you explain how that informs your approach and what that looks like within a situation? Can you tell us a little bit about that?

Analytics 78

Analytics Data Crisis Reputation 78

Doctor Spin

FEBRUARY 14, 2024

However, public relations has such know-how. In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JANUARY 3, 2023

How is public relations defined? Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation.

Interviews 113

Interviews Publicity Technology Social Media 113