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In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. The post Talkin’ Reputation.
Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk.
The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. Part one explored the financials ( see Part 1 ).
In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. Your health insurance provider. The post Linking Cybersecurity and CorporateReputation. Your credit card company. Your employer.
The reasonable man, Dr. Jekyll is concerned about reputation and doing good. With this all said, there are some rules of the road to insure that selfless networking is sustainable. Herewith are some gems to consider and keep in mind to insure maintenance of the virtuous circle of networking.
In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. The post Talkin’ Reputation.
Financial Times Celebrities and business executives worried about being cancelled over their words or actions will be able to take out insurance to deal with the fallout of being caught up in a social media-fuelled culture war. Chrissy Teigens cancellation over resurfaced messages [this] is the insurance against digital volatility.
It’s the reputation your company has as an employer. Your corporate brand. Beyond the tangible and functional benefits like pay, insurance coverage and time off, what gives them a sense of purpose and fulfillment? Your corporate brand: The value employees help to deliver. The secret lies in your employer brand.
As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. See our blog for more details.).
October 7, 2019 — ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporatereputation and consumer confidence. CYBERSECURITY AND REPUTATION: BY THE NUMBERS. 66% – Health Insurance Provider.
Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade. This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues.
Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. And it’s often very cost-effective relative to consumer public relations. A strategic PR campaign can influence the buying decision.
Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.
It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? And in any other year they might have worked to quell controversy and recover its reputation. But this is election season. Optics matter.
While Uber has struggled with reputation setbacks, culminating in the resignation of its CEO last week, Lyft has quietly kept to itself, plotting a successful path as the “friendly, laid-back alternative to Uber’s cutthroat corporate ethos.” That was the case this past week for Lyft, ride-share rival to Uber.
For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? Step 4: Keep an eye on your online reputation. If so, how secure is this database?
In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week. The next two years are going to be tough.
Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Step 1: Identify your stakeholders.
Where can you find a digital marketing transformation webinar for insurance sales rep pros? PR [Personality + Reputation]: The secret to instantly becoming a credible resource for new leads. Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months.
For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. When we closed another deal with different insurance vendor, we quickly published a press release announcing the new customer in the insurance space. Freeze competitive sales cycles.
Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Casey is ReputationUs’s founder and president. The post Our Team appeared first on ReputationUs.
For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. Aside from this achievement, the release also explained the company’s ESG focus and its Climate Action Plan.
And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Let’s meet Laura!
For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. Aside from this achievement, the release also explained the companys ESG focus and its Climate Action Plan.
Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?
I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories. It’s alot like buying life insurance or putting money into an emergency savings account. I think my background as a journalist plays well in corporate communications/PR.
Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. How to Become a Leader in Your Industry Using Social Media. Based in the Washington, D.C.,
At Blue Cross we know that many of our key stakeholders (members, agents and regulators to name a few) respond to what they see in the news so our relationships with media are key to managing corporatereputation. How has insurance becoming interesting and fun for you? How has that played out for you at BCBS?
Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?
The politicization of the low income worker has made such corporate malpractice a talking point wherein the lowest wage workers are cast as takers, moochers or worse, union members. One such corporate crisis-driving crusader is New York State Attorney General Eric Schneiderman. This no longer is the case.
One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. This can be clear in a business that receives real estate or insurance work from an established broker relationship. How do you do it? (If Happy New Year!
To find answers to these questions, Ukrainian reputation and crisis advisor Sergii Bidenko spoke with Ojārs Stūre , a Latvian crisis management expert who has been researching major corporate crises in Latvia for several years. The law on motor insurance. When it came into force, people were outraged.
Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Untrue content published online can destroy reputations, businesses, relationships, and even peace of mind.
But after researching online reputation issues for my new book How to Protect (Or Destroy) Your Reputation Online , I can say with absolute certainty that marketing professionals who ignore the deep web and the dark web do so at their organization’s or their client’s peril. I can’t say as much for your teenager). Of course it does.
The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. Barilla Pasta Comes Full Circle.
The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. Barilla Pasta Comes Full Circle.
Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. ” As of December, his reputation was recovering, thanks to a crowd-pleasing turn on “Dancing With The Stars” and the announcement that he and fiancée are expecting a baby next year.
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