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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195
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Book review: The Company and the Activist Going Beyond PR

Wadds Inc.

At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. Thomson is one of the UKs foremost public affairs leaders. By its nature, activism involves firmly held opinions.

Company 93
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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135
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How the CCO has become the most dynamic role within management

Wadds Inc.

The Chief Communication Officer (CCO) position in large organisations is evolving faster than any other corporate function, making it one of the most dynamic roles besides the CEO. This split varied dramatically by country - France and Ireland relied entirely on internal candidates, while Germany exclusively recruited externally.

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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245
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The ESG opportunity for public relations 

Stephen Waddington

The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic.

Publicity 197
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Latin American PR Leaders on New Communication Essentials

PRSay

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said.