wiredPRworks

FEBRUARY 11, 2019

The post Digital Marketing and Storytelling Speaker Transforms Fables into Fortunes for Small Business and Nonprofits appeared first on wiredPRworks. If you’re looking for someone to show you the way to success, visit www.BarbaraRozgonyi.com/contact.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Hashtag: #PRWeekAwards.

Conference 210

Conference Content Marketing Marketing Education 210

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 161

How To Employee Leadership Nonprofit 161

PRSay

DECEMBER 10, 2020

One extension of the pandemic crisis that every business, university, school and nonprofit grappled with was a rapid pivot to what Jeff Teper , the head of Microsoft Teams, SharePoint and OneDrive calls “remote everything.” To find out, internal communicators should become reporters within their organizations.

Communications 157

Communications Nonprofit Employee Film 157

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 139

How To Employee Leadership Nonprofit 139

PRSay

JULY 6, 2022

My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. Let’s bring full-service expertise of the business to our internal clients.

Communications 94

Communications Internal International Travel 94

PRSay

OCTOBER 29, 2021

She also volunteers with several nonprofit organizations. There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables. And there’s the part of that shift that I think corporate America needs to embrace. Now, the question is: “Are we being authentic?”

Nonprofit 156

Nonprofit Case Study Corporate Tools 156

Doctor Spin

MARCH 1, 2024

Nonprofit organisations. Nonprofits often have PR departments or hire PR professionals to manage their communications and outreach efforts. Corporate communications teams. Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Deirdre Breakenridge

NOVEMBER 21, 2018

I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. I was incredibly fortunate to be chosen to participate, and I was able to spend two months in Amman, Jordan interning at a nonprofit dedicated to promoting community-based environmental stewardship.

Communications 171

Communications Nonprofit Training Study 171

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Donate your time and skills to a cause that is important to you. Go beyond LinkedIn for your job search.

System 187

System Public Affairs Employee Nonprofit 187

PRSay

OCTOBER 5, 2016

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A As someone who has attended PRSA’s international conference for decades, I know that decisions about host cities are made years in advance. That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels Internal 111

ImPRessions - Crenshaw Communications

JUNE 15, 2017

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. On the corporate side, staff learn public relations as it serves the organization, but at an agency, it’s the core business. PR is PR no matter where you are, right?

Agency 122

Agency Nonprofit Corporate Training 122

PRSay

JUNE 7, 2021

In my experience as a corporate communications professional, I have seen the prevalence of silos in communications and marketing departments around the world — which result in a lack of collaboration among the various moving parts. Build the camaraderie needed to face crises. Illustration credit: astel design ].

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Deirdre Breakenridge

JUNE 8, 2016

Their public relations experience spans various industries including entertainment, nonprofit, healthcare, technology, sports, and higher education. She is also the social media chair for the NYU International Club and volunteers with the social media team for the PRSA Tri-State events and conferences.

Social Media 150

Social Media Pitching How To Media 150

PRSay

JULY 1, 2020

At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. In 2015, the principles were updated to version 2.0. “At

Measurement 170

Measurement Communications Banking Survey 170

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. ” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. .”

Internal 44

Internal International YouTube Nonprofit 44

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. Pioneers in Skirts is taking its first steps of our impact campaign – with an outcome of having an international deep dive changing-of-the-world for women who dream big.

Film 252

Film Marketing Nonprofit Education 252

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. What are some of the differences in building a PR strategy for a large company versus a small nonprofit?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Deirdre Breakenridge

FEBRUARY 13, 2015

Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Anneliz Hannan is a corporate communications professional with strong advocacy qualities and analytic acumen. Our panelists include: Dana Lewis ( @DanaMLewis ).

Healthcare 150

Healthcare Community Twitter Communications 150

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Novakovic, General Dynamics Corporation. Poppe, CMS Energy Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

PRSay

JUNE 7, 2022

She serves as the manager of internal communications for AllianceRx Walgreens Prime, a specialty and home delivery pharmacy. Over the course of her career, Thompson has provided strategic planning, writing, executive counsel, change management, media relations and project management for corporate, education and nonprofit organizations.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Reputation Us

APRIL 10, 2020

fighting internally vs. fighting a faceless virus), the degree of stress, uncertainty and loss of life was common to what we’re addressing today with COVID-19. Fast forward to 2020 when corporate and nonprofit leaders struggle to know what to say, how to say it and inject a degree of empathy and vision into their vernacular.

Crisis 78

Crisis Nonprofit Government Corporate 78

Solo PR Pro

NOVEMBER 12, 2019

Working with media can be a key part of the public relations equation, but the strategy behind it, and the strategic incorporation of it with internal communications, social media and community relations is just as important – and more effective. However, certain businesses can – and do – survive without media relations.

Media Relations 50

Media Relations Communications How To Media 50

Cision

JULY 5, 2016

” What are some of the differences in building a marketing strategy for a large company versus a small startup or nonprofit? If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team. Our proven process is always the same.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

The Hoffman Agency

NOVEMBER 19, 2024

As Dickson Seow , an international communications consultant who has held senior roles at Apple, Discord, Google, PayPal and Twitter pointed out, “you can have a common product offering in all markets and still be able to position your product in culturally relevant ways to tell your local story in each market”. .

Local 36

Local Strategy How To Agency 36

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. measurePR March 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends).

Transportation 122

Transportation Social Media Corporate Agency 122

Reputation Us

JANUARY 7, 2019

That is, get a pulse on what’s being discussed and felt internally by the credit union’s board, executives, staff, branch managers, frontline member representatives, HR, recruits and vendor partners. As 2019 evolves, so will the chatter internally and externally about your credit union. The challenge is to be measurably relevant.

Reputation 60

Reputation Nonprofit Policies Financial 60

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Television 120

Mindful Marketing

JUNE 27, 2020

Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? Enlist internal champions: While your goal may be for everyone in your organization to embrace the idea of racial reconciliation, not all will be equipped or enthusiastic about this plan.

Real Estate 110

Real Estate Community Employee Education 110

Solo PR Pro

SEPTEMBER 21, 2021

When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says. and China on international adoptions. From freelance to firm. She got her start serving on a marketing committee for an agency working in both the U.S.

Meeting 91

Meeting Retail Groups Hotels 91

PRSay

OCTOBER 25, 2021

Brown sees a diverse student population, including international students, as a strength and something to be leaned into. Kecia Carroll is a communications strategist and corporate social responsibility adviser working with companies, nonprofits and communities needing both strategic and programmatic support.

Exercises 170

Exercises Education Nonprofit Case Study 170

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 145

Employee Print Writing Survey 145

Landis PR

SEPTEMBER 27, 2021

Last year, we celebrated our 30th anniversary by giving away 30 (plus one) contributions of $300 each day during our anniversary month (October) to worthy San Francisco Bay Area nonprofits nominated by LCI staffers. About 15 years ago, we joined the international Public Relations Global Network. .

Agency 105

Agency Travel SEO Nonprofit 105

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” internal alarm and sent the client running in the other direction. I love a good idiom. Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn System 101

Mindful Marketing

JULY 17, 2021

On July 11, Branson, founder of Virgin Galactic and a variety of other Virgin companies, became the first of the execs to experience outer space when his corporation’s SpaceShipTwo carried him and a small crew to an altitude 9.5 miles above the earth. Maybe space tourism is doing and can do more earthly-good than many realize.

Tourism 114

Tourism Travel Nonprofit Banking 114