Remove Corporate Remove Interviews Remove Storytelling Remove Workshop
article thumbnail

Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently - Strategy

Sure, companies may talk about business problems in broad corporate language—about “creating value in the ever-changing paradigm of digital transformation” or “unlocking the world of the future through an AI-enhanced revolution.” Use that to guide your interview questions. Group interviews lead to groupthink.

Marketing 108
article thumbnail

4 Tips for Authentic Executive Communications as a Ghostwriter

PRSay

If you’ve been hired for a ghostwriting assignment or are working with a new CEO for the first time, considering preparing by talking to people who know the person well, attending a meeting to observe your client in a natural setting or emailing the CEO a short list of questions before your interview. Research and ask questions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Gift of Desperation

Ishmael's Corner

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

article thumbnail

Mental Health & PR: Building a Supportive (and Profitable) Workplace

Burrelles Fresh Ideas

Complementing this organic sharing, Microsoft’s mental health initiative, Microsoft Cares, provides a range of resources, including in-person, digital, and telephone counseling, alongside support groups and workshops, available to all employees. But what about the actual PR pros themselves?

article thumbnail

Never Eat Ramen Alone, Speak Like a Human and the Future of Digital Advertising

Ishmael's Corner

This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Nieman Lab conducted a terrific interview with Tom Standage who heads the digital side of The Economist. Will Advertising Disappear? It’s a terrific read.

article thumbnail

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A. rebekahiliff.

article thumbnail

Leaning In and Climbing Up: Cheers to Successful Women in PR

Cision

This can be found from the smallest agencies to the largest corporations. While I certainly know it is easier said than done to head into an interview or negotiation and truly not care about the result, I do believe that my “whatever happens, happens” attitude translated into a casual confidence that was highly effective.

Sports 245