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This is why earned media – the stories and interviews produced by PR – will always be relevant. Some of the most successful PR campaigns look to change behavior to promote the public interest, like the wireless industry’s #itcanwait campaign against texting and driving. Here are some of the most powerful.
Axis connects investors and corporations with tech startups. The NYSE session was part of a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals,” according to their site.
Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews. At some point in the evolution of a PR engagement, a CSR (corporate social responsibility) campaign may be an appropriate step. Social impact organization partnership.
Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. We are always looking for good people to interview about.
Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). – complete interview with ATTFPR. You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. Mark as read Approve comment Outstanding interview Shonali!
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