Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. Reporters review business social media profiles. What can PR do about it?

Survey 77

Survey Media Relations Report Media 77

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 97

Survey Industry Leadership Study 97

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13.

B2B 106

B2B Survey Pitching Software 106

Bianchi Biz Blog

AUGUST 21, 2023

How long have you been in journalism and how did you get started? I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. You can follow Mary on LinkedIn and Twitter.

Meeting 74

Meeting Automotive Engineering Journalism 74

Bianchi Biz Blog

JANUARY 23, 2023

Trump’s tweet was in response to Goodyear (corporate) sending out a missive urging workers not to wear political attire in the workplace. How long have you been in journalism and how did you get started? There were a number of signs at the rally pointing out that the presidential vehicle (the Beast) runs on Goodyear tires.

Meeting 79

Meeting Report Chemicals Media 79

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. Until next time!

Media 162

Media Fashion Television Radio 162

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Deirdre Breakenridge

JUNE 8, 2016

What’s your social media elevator pitch? She recently received her master of science in public relations from New York University’s School of Professional Studies and received her bachelor of science in journalism from Boston University. Is PR Right for me?” A follow up blog post by PR 2.0

Social Media 150

Social Media Pitching How To Media 150

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 193

Marketing Content Marketing Data Social Media 193

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). She’s just getting started in her social media marketing career, but I can see a path of growth and opportunity for her at Affinity in the months ahead.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

APRIL 12, 2022

Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We Michael Smart is offering a webinar examining media pitch subject lines that work. click image for higher resolution).

Software 89

Software Pitching Measurement Enterprise 89

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. The journalism world is much more fast-paced.

Media 112

Media Journalism Report Video 112

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. It seems making the leap is very difficult for many – even in journalism. Blab or Periscope live-streaming apps for Twitter, or Facebook live-streaming video. Click To Tweet.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. It seems making the leap is very difficult for many – even in journalism. Blab or Periscope live-streaming apps for Twitter, or Facebook live-streaming video. Click To Tweet.

Storytelling 100

Storytelling Resources Journalism Examples 100

Bianchi Biz Blog

OCTOBER 5, 2020

I spent weeks rooting around corporation and LLC docs along with property tax records and eventually discovered he had secretly created yet another startup. How long have you been in journalism and how did you get started? Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines.

Transportation 92

Transportation Meeting Report Media 92

Cision

SEPTEMBER 8, 2016

I also will expand the capabilities and client base for our crisis communications practice based on my corporate experience as the Public Information Officer for a Fortune 100 company. Be involved in supporting corporate social responsibility not just with finances but also with volunteering and interaction with the community.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Beyond PR

JULY 28, 2017

However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. Follow him on Twitter @nbell94102. Things are looking great.

Employee 80

Employee Journalism Data Technology 80

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. So this morning my emphasis isn’t going to be on the mechanics and platforms of social media. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Bianchi Biz Blog

APRIL 5, 2021

And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. I have written or edited tens of thousands of stories over my 34 years of professional journalism, so it’s hard to narrow down this list. I have been in journalism my entire life.

Automotive 66

Automotive Web Meeting Media 66

Critical Mention

MAY 13, 2020

PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape. . — Lori Ruff. Who you are is speaking so loudly that I can’t hear what you’re saying. Ralph Waldo Emerson. Why fit in when you were born to stand out? — Ronn Torossian. Dale Carnegie.

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

JULY 16, 2019

If your brand is going to track mentions, it is important to have a media intelligence and monitoring tool that doesn’t miss hits. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity. Until next time! Critical Mention. Eric Lebowitz.

Media 76

Media Advertising Advertising Measurement 76

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Government relations. Investor relations. Journalism. Media buying. Media relations. Many have a side gig or passion that may or may not be related to communications. Direct advertising. Event planning. Fundraising. Internal communications.

Public Affairs 40

Public Affairs Internal International Community 40

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. Twitter A journalist’s.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

SEPTEMBER 23, 2016

Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Do you use social media like Twitter or Facebook to gather leads and story ideas?

Technology 120

Technology Pitching Insurance Insurance 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

Beyond PR

APRIL 24, 2018

It’s all too easy to use corporate speak, but that doesn’t help you or the journalist connect with an audience. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies. Follow him on Twitter @nbell94102.

Media 75

Media Survey Pitching Journalism 75

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

Interviews 48

Interviews Radio Journalism Newspapers 48

Critical Mention

AUGUST 6, 2020

Media is a 24/7/365 endeavor, so any platform you choose should offer support around the clock as well. All-in-One Media Service. If you’re a PR, communication, journalism or marketing pro, it’s likely that you or your team is also in charge of maintaining your brand’s reputation and status.

Media 104

Media Radio Local Tools 104

Critical Mention

JUNE 10, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. The mere fact that it’s easier than ever to piggyback on trends means it’s incumbent on PR and communications pros to occasionally shift their thinking on pitching to stand out from the crowd. .

Media 104

Media Pitching Trends Resources 104

PR Conversations

OCTOBER 28, 2014

For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world.

Leadership 111

Leadership Publicity Government Journalism 111

Waxing UnLyrical

OCTOBER 5, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Measuring Storytelling. ” write Karen Dietz and Lori L. Silverman. 5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Bianchi Biz Blog

FEBRUARY 22, 2021

In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. How long have you been in journalism and how did you get started? You can follow Erica on social media at: Twitter – @cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

MaccaPR

OCTOBER 28, 2014

While on the road in Boston for his Mastermind series, his workshop for business leaders to take their companies to the next level, the MaccaPR blog had a chance to pick his brain on the topics of PR stunts, evolving media relations, NFL crisis communications and social media communities. Source: Amazon ). One example?

Interviews 54

Interviews Financial Social Media Crisis 54