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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Who even reads newspapers nowadays? The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources and even growing stronger in the fake news era. While the number of newspapers is shrinking on a global scale, their authority and relevancy are growing.

Print 104
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Nonprofit Local News Gains Steam

PRSay

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 172
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What PR Pros Should Know about the Next Generation of Journalists

PRSay

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

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Public Relations and the Press: A Powerful Partnership

PRSay

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. It’s imperative that public relations and journalism remain equal and accountable.

Publicity 146
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

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Meet the Media: Jason Cannon, Chief Editor of Commercial Carrier Journal

Bianchi Biz Blog

I’m the Chief Editor of Commercial Carrier Journal (CCJ). I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. Metro weekly newspaper that no longer exists.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

Is this a sign of the future of PR (and journalism)? In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. ” Run an ad in a newspaper and it needs to be labeled as an ad. I definitely think that it is.

Pitching 174