Deirdre Breakenridge

APRIL 13, 2015

Newspapers, magazines and radio stations never had those resources to start with. 89% of news media ask for embed codes with videos, but corporate America never got that memo apparently. 89% of news media ask for embed codes with videos, but corporate America never got that memo apparently. Now every news website needs video.

Video 150

Video Trends Radio Newspapers 150

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records.

Airlines 180

Airlines Reputation Journalism Crisis 180

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? It’s rare nowadays that the morning newspaper or the evening news telecast breaks a story. Rapid Fire Round.

Corporate 0

Corporate Airlines Financial Journalism 0

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet. Read the newspaper – the whole newspaper. Karma is real.

Newspapers 120

Newspapers Financial Crisis Corporate 120

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. We really do have more fun than you corporate folks.

Corporate 148

Corporate Fashion Agency Travel 148

Prakkypedia

APRIL 23, 2019

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. It’s important to recognise this additional benefit of media coverage, especially when corporations can be so focused on PR’s ability to feature the CEO, or “contribute to the bottom line”. It had a similar slow pace – believe me!

Local 128

Local Newspapers Interviews Employee 128

Communications Conversations

NOVEMBER 2, 2017

We were right there hanging with the media reporters from the big newspapers and publications in the Twin Cities. Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion). It was, essentially, an internal newspaper for the University of St. How do you resource that?

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

AUGUST 23, 2022

We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We Because that’s what journalism is. Media has become increasingly activist like and if you’re with a corporate brand, you’re instantly a target.”.

Survey 161

Survey Media Report Journalism 161

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

PRSay

OCTOBER 17, 2019

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., He then moved to Texas, where he held corporate leadership roles for EDS Corp. Reed Bolton Byrum, APR, Fellow PRSA, died on Oct. 14 following a battle with esophageal cancer.

Ethics 104

Ethics Financial Local Newspapers 104

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets.

Journalism 48

Journalism Advertising Advertising Google 48

Presspage

JANUARY 23, 2018

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Press release! In 2006, Foremski published one of his most unforgettable blogs titled Die!

Newspapers 92

Newspapers Financial Print Technology 92

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Heck, even the Wall Street Journal is saying “Yes, You Should Be Using Emojis at Work” (that was the actual headline!). But, over the last 10-15 years, a lot has happened. They even show up in emails!

Handbook 131

Handbook Guidelines Print LinkedIn 131

Maxim Behar

DECEMBER 1, 2024

My career path took me through journalism, where I worked as a correspondent, editor, and editor-in-chief for many years, gaining invaluable experience at various newspapers and even creating one ("Standard" newspaper). But at a certain point, I felt it was time to leave journalism behind.

Journalism 59

Journalism Newspapers Travel Film 59

Cision

MARCH 2, 2016

While we excel at traditional areas of corporate communication, the most exciting part is the ability to effect real change in business practices and help guide firms from all sectors and life stages in a new age of communication. My daily newspaper of choice is… the Wall Street Journal. Rapid Fire Round.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. What are print media monitoring tools? 1 Define your monitoring needs Do you know what exactly you need to monitor?

Print 104

Print Tools Software Media 104

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. If you want to change corporate culture, focus your efforts on executives, customers and employees.

Survey 111

Survey Industry Leadership Study 111

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Newspapers like the Washington Post are even beginning to hire staff again.

Journalism 50

Journalism Report Enterprise Interviews 50

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I

Meeting 97

Meeting Journalism Employee Storytelling 97

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. I then became an editor of the school newspaper, and later, a reporter in college. How did you get your start in PR? When I was 16 years old, my dad suggested I become a writer. How can they overcome them?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. It is rightly said that PR and journalism are interdependent. The Monday and Saturday papers will remain unaffected.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Rock the Status Quo

APRIL 8, 2016

It seems making the leap is very difficult for many – even in journalism. Look at newspaper “stories” today? EXAMPLE ONE: I really love how corporate storytelling is incorporated into this Airbnb Belong Anywhere campaign – kudos to whomever created it for them. PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

It seems making the leap is very difficult for many – even in journalism. Look at newspaper “stories” today? EXAMPLE ONE: I really love how corporate storytelling is incorporated into this Airbnb Belong Anywhere campaign – kudos to whomever created it for them. PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 212

Marketing Content Marketing Data Social Media 212

Bianchi Biz Blog

OCTOBER 5, 2020

I spent weeks rooting around corporation and LLC docs along with property tax records and eventually discovered he had secretly created yet another startup. How long have you been in journalism and how did you get started? Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines.

Transportation 91

Transportation Meeting Report Media 91

Bianchi Biz Blog

AUGUST 21, 2023

How long have you been in journalism and how did you get started? I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. We also want them to be interesting and easy to read.

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. I study organizational persuasion for a living and I knew this was not bona fide journalism. Search Engines, Social Media and Journalism.

Content Marketing 78

Content Marketing Marketing Journalism Financial 78

Mark My Words

JUNE 15, 2018

The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. This was a story in The Sun, a New York newspaper, a penny dreadful, 1835. I’m just going to show one slide, how do I make this. This is life on the moon.

Policies 60

Policies Industry Newspapers Interviews 60

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? We ran a base newspaper. There was a radio station. There are two levels to it.

Internal 66

Internal International Conference Public Affairs 66

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. This is also true of some important industry and academic journals. Fortunately, there’s a solution. Share Tweet Share. Until next time! Critical Mention.

How To 69

How To Journalism Radio Newspapers 69

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Then the economy changed.

Agency 114

Agency Trends Marketing Survey 114

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business.

Meeting 98

Meeting Writing Pitching Case Study 98

Communications Conversations

MAY 17, 2016

” (read: very short mentions in newspapers, magazines and web sites in your industry). So, here’s my question: Are these corporate exec announcements a complete waste of productive time? The Business Journal. The Wall Street Journal. These news releases are then sent out in hopes of liberal “pick up.”

Tools 60

Tools Journalism Writing Newspapers 60

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

Interviews 48

Interviews Radio Journalism Newspapers 48

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. “The And do you read books? Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

Ethical Voices

AUGUST 29, 2022

I spent the first third of my career working for newspapers. I was the managing editor of the local business journal here in Nashville before joining a local PR firm. In the newspaper business, I did have one, and I really thought I’d lose my job over it. I’m a former journalist turned public relations practitioner.

Ethics 93

Ethics Groups Handbook Education 93