Sword and the Script

JUNE 25, 2019

They wanted print coverage and would regularly frame and display significant coverage. Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today.

Brand 128

Brand Branding Reputation Corporate 128

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. If you want to change corporate culture, focus your efforts on executives, customers and employees.

Survey 114

Survey Industry Leadership Study 114

Cision

FEBRUARY 4, 2016

In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. How did you get your start in public relations and healthcare communication?

Healthcare 120

Healthcare Print Agency Journalism 120

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. Yet I look back on that time fondly. Follow him on Twitter @cglynch.

Software 0

Software Media Leadership Journalism 0

Reputation Us

AUGUST 2, 2021

RepUs enhances, advances and defends corporate reputations. Before forming RepUs, Boggs was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and legal clients. Casey Boggs is president of the national reputation management and crisis response firm ReputationUs.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

RepUs enhances, advances and defends corporate reputations. Before forming RepUs, Boggs was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and legal clients. Casey Boggs is president of the national reputation management and crisis response firm ReputationUs.

Reputation 78

Reputation Publicity Enterprise Television 78

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I

Meeting 96

Meeting Journalism Employee Storytelling 96

Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Passive Voice in Journalism: How to Wield It Responsibly by Tiana Gibbs & PR Newswire “Passive voice can be an issue stylistically.

Internal 148

Internal International Tools Software 148

Waxing UnLyrical

JULY 14, 2013

4: Who’s on a Washington Business Journal list? This happened this past Friday, when I found out I’d been included (at #3) on a Washington Business Journal list of “ 10 CEOs to follow on Twitter.” Thanks to my friend Shashi Bellamkonda for that photograph… it looks even better in print than online!

Journalism 89

Journalism Radio Twitter Print 89

Prowly

FEBRUARY 20, 2025

Packages and pricing: Package/Key Features Basic Pro+ Corporate Price $99.95 $399 (5 + 2 free) $999 Number of Releases 1 7 25 Price per Release $99.95 $57 $39.96 Instead of spraying and praying that something sticks, there is a better way for distributing corporate press releases: using targeted PR outreach.

Analytics 104

Analytics SEO Engineering Financial 104

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. The new corporate newsroom managing editor has a different set of responsibilities today that didn’t exist 15 years ago. Brand Journalism. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Corporate Training 106

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. Today, simply getting a news release online is of not much value to Indian clients as opposed to a good spread of print coverage. In September, Mint announced that it would be reducing the number of pages, from 28 to 24, four days a week, Tuesdays through Fridays.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. How long have you been in journalism and how did you get started?

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

MARCH 20, 2018

Instead of checking in guests by scanning a printed confirmation or even checking in via a mobile device, they can simply walk up to a monitor that’s capturing their image, processing it algorithmically, and welcome them by name. PR, marketing, sales and journalism. d) Facial recognition check-in. That’s what marketers do.

Industry 90

Industry Marketing Enterprise Mobile 90

Bianchi Biz Blog

NOVEMBER 11, 2021

Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives. Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? Are you pitching a print publication? Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Critical Mention

DECEMBER 3, 2019

This is also true of some important industry and academic journals. Fortunately, Critical Mention has enhanced its already robust online news tracking with a Licensed Content offering for those seeking to unlock subscription paywalls and have access to restricted print-only content. Until next time! Critical Mention.

How To 69

How To Journalism Radio Newspapers 69

Sword and the Script

APRIL 12, 2022

The average journalist covers 3 beats; 74% say they produce content in addition to online and print, such as newsletters (17%) and podcasts (15%) and half publish 5+ stories per week; 33% publish 8+ a week – according to the latest State of Journalism survey by Muck Rack. Image credit: Intrado/Notified and Unsplash.

Software 91

Software Pitching Measurement Enterprise 91

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Don’t rely on basic corporate announcements or product launches. Give them something unique.

Print 60

Print Product Launch Fashion Report 60

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Some of these syndications, or “pick-ups” are better than others. Meltwater beats earnings.

Software 150

Software Case Study Advertising Advertising 150

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Mark My Words

JUNE 15, 2018

The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. I don’t see standards improving; I see standards degrading. I’m just going to show one slide, how do I make this. We are in very dangerous times.

Policies 60

Policies Industry Newspapers Interviews 60

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business.

Meeting 97

Meeting Writing Pitching Case Study 97

Critical Mention

JULY 16, 2019

Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Until next time! Critical Mention. Eric Lebowitz.

Media 76

Media Advertising Advertising Measurement 76

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? Corporational Determinism—The New Paradigm for Product Launching. Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. How long should a media kit be? 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ).

Technology 14

Technology Company Software Marketing 14

Communications Conversations

OCTOBER 15, 2019

Cloud) and print (The Minneapolis St. Paul Business Journal). On top of this, there’s been growth in corporate communications teams and fewer journalists. Dan DeBaun, PR specialist, Life Time. Before joining the Life Time communications team I was a journalist for about five years across radio (WJON-St.

Media Relations 100

Media Relations Pitching Media Report 100

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

Interviews 48

Interviews Radio Journalism Newspapers 48

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. PR, marketing, sales and journalism.

Marketing 67

Marketing B2B Print Technology 67

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We

Newspapers 48

Newspapers Journalism Real Estate Agriculture 48

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Do you completely disagree and believe journalism ethics are alive and well today? Let me know.

Advertising 52

Advertising Advertising Conference Ethics 52

Ethical Voices

FEBRUARY 20, 2023

All of these things need to be taken into consideration when working with tribal organizations, when working with tribal governments, or even working with non-Native companies and corporations that do business with tribes. I think that for Indigenous public relations professionals, it really is all about leaning into those cultural contexts.

Ethics 84

Ethics Community Conference System 84

Landis PR

JULY 29, 2024

For mass consumer outreach, lean on social channels (Instagram and Tik Tok for audiences 40 and under, Facebook for older viewers, X for everyone, YouTube for longer form video) and support with print and broadcast. For mass business outreach, the Wall Street Journal, New York Times, CNBC and CNN Business are the tops in terms of audience.

Communications 59

Communications Healthcare Biotechnology Tourism 59