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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

In the ever-evolving landscape of public relations and communications, ethical decision-making is of paramount importance. This study highlights the value of the Accreditation in Public Relations (APR) credential and similar certifications in promoting ethical practices within the profession.

Ethics 190
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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. B2B companies care about mentions in trade publications. NGOs and public affairs keep print opinion magazines in their tier 1 lists. You get a base of magazines and journals from which you can automatically collect mentions.

Print 104
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What is a Public Relations Specialist?

5W PR

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114
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Seriality (Context Matters)

Doctor Spin

[link] Seriality is a key concept in understanding the constancy and transformation of identity, particularly in public presentations of the self and its online manifestations. Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. Five Types of Publics. M/C Journal, 17, 110. Seriality and Persona. 2 Silfwer, J.

Groups 52
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Perception Management

Doctor Spin

Actively managing an organisations credibility and public trust. Mitigating damage by reshaping public perception after negative events. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Organization Development Journal.

Ethics 52
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Remembering Dr Roger Hayes

Stephen Waddington

Six intellectual public relations heavyweights have been a huge influence on my professional career and personal life over the past decade. Professor Anne Gregory is the Professor of Corporate Communications, Huddersfield University. Roger’s career spanned 40 years, working in journalism, strategic communications and public affairs.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106