PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Ninety-three percent said they believe or somewhat believe that false information negatively affects journalism. We also believe the PR profession should support credible journalism in these turbulent times.

Journalism 158

Journalism Survey Ethics Report 158

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. ” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

JULY 27, 2021

They all work together to build an organization’s reputation. . I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing. You need excellent research skills. But I was not prepared for the sheer amount of it!

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. Most companies hire PR agencies to help them get out positive news.

Reputation 159

Reputation How To Employee Financial 159

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. The most important corporate function? The promise of positive media coverage and a strong brand reputation can seem like the keys to success. Apparently Bankman Fried took that literally.

Government 227

Government Corporate Resources Ethics 227

Melissa Agnes

OCTOBER 21, 2014

Just because they are not official spokespersons doesn’t mean that they aren’t shaping perception with their words and stories – and perception is everything when it comes to an organization’s reputation. Have a damn hard time effectively managing the crisis with your reputation still intact. I won’t lie.

Crisis 249

Crisis Crisis Management Viral How To 249

PR in High Definition

MARCH 24, 2021

During the company’s earnings call, Brian Chesky said that this new ‘full funnel’ marketing strategy is “very important to the corporate story”. The focus now for Airbnb is different – their communications objectives are now centred around broader reputation and helping people to understand the brand better. Airbnb really get this.

Reputation 108

Reputation Brand Branding Marketing 108

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

It’s also presumptuous and betrays a lack of understanding of the journalism process. A sensitive announcement or a high-stakes interview that impacts corporate reputation may require additional oversight from the PR person to ensure all facts and quotes are accurate. . Reporters are helping us, not the other way around .

Report 310

Report Interviews Pitching Course 310

Reputation Us

NOVEMBER 3, 2022

The demand for reputation management and crisis mitigation continues to be high in today’s everchanging and polarizing business environment,” said Casey Boggs, president of ReputationUs and Dean of ReputationU. “In More information about ReputationU is available at Reputationu.com.

Journalism 78

Journalism Communications Nonprofit Reputation 78

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. You get a base of magazines and journals from which you can automatically collect mentions. Why is print monitoring important (still)?

Print 104

Print Strategy How To Newspapers 104

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Corporate 195

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise.

Reputation 78

Reputation Journalism Financial Corporate 78

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Communications Conversations

SEPTEMBER 26, 2014

Hmm…strange for a corporate storytelling site, don’t you think? Like I said, overall, Microsoft Stories may be one of the better corporate storytelling sites I’ve seen to date. If you look closely at the Microsoft Stories site, what’s the one thing you DON’T see? Social share buttons, for one.

Storytelling 165

Storytelling Web Case Study Brand 165

Reputation Us

MAY 15, 2024

The Value of Reputation…A Five Part Series from ReputationUs. Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this final article of our series, we consider the value of STAFF RETENTION on your reputation.

Reputation 78

Reputation Employee Financial Survey 78

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. There are different priorities for corporate and financial public relations relative to consumer and trade public relations. These impacts corporate and consumer public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? A key benefit of PR as part of the marketing mix is building long-term relationships with these stakeholders based on trust and reputation, when marketers typically lack control over how their brands are perceived.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. A key benefit of PR as part of the marketing mix is building long-term relationships with these stakeholders based on trust and reputation, when marketers typically lack control over how their brands are perceived. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Deirdre Breakenridge

APRIL 15, 2019

The proliferation of independent, digital-first media properties has occurred so rapidly that it has become virtually impossible to keep up with, and just as hard to discern between reputable news sources and everything else. The fragmentation of media and journalism that we are witnessing will likely only continue.

Media 268

Media Data Google Report 268

Reputation Us

AUGUST 2, 2021

On August 4, 2021 12:00-1:00 MT, ReputationUs will present a continued legal education (CLE) session for the Wyoming State Bar titled, “Reputation & Legal Risks: The marriage of the Court of Law and Court of Public Opinion.” Casey Boggs is president of the national reputation management and crisis response firm ReputationUs.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

On August 4, 2021 12:00-1:00 MT, ReputationUs will present a continued legal education (CLE) session for the Wyoming State Bar titled, “Reputation & Legal Risks: The marriage of the Court of Law and Court of Public Opinion.” Casey Boggs is president of the national reputation management and crisis response firm ReputationUs.

Reputation 78

Reputation Publicity Enterprise Television 78

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. I definitely think that it is. Yet they’re really simply PR pieces. How are the skills and requirements for the fields changing?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

DECEMBER 6, 2017

Reputation Management is no Longer The Primary Goal of PR. When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend.

How To 223

How To Marketing Storytelling Measurement 223

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects.

Social Media 252

Social Media Crisis Media Viral 252

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s not working well with others. But it isn’t usually quite so simple. It’s underfunded .

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What does this new role entail, what are you most excited for with it, and what do you hope to accomplish? .

Automotive 245

Automotive Resources Consumer Course 245

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. Gigantic multi-national and trans-national corporations have no respect for borders or governments. Even if you don’t choose to be transparent people will see through your corporate armour. It’s about doing the right thing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. Greg Jawski, senior vice president in the reputation management practice of Porter Novelli, believes a well-thought out plan is key to weathering crises and protecting your reputation. I am really excited about our point of view on reputation management.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Doctor Spin

FEBRUARY 4, 2025

What people believe to be factual matters more than what is objectively true regarding decision-making, public opinion , and reputation. Reputation engineering. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Organization Development Journal.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line. This also brings indirect costs.

Brand 128

Brand Branding Reputation Corporate 128

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. When trust in journalism is broken, everyone loses. Op-Ed by Daniel Tisch, APR, FCPRS. Can journalists work in PR?

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. When trust in journalism is broken, everyone loses. Op-Ed by Daniel Tisch, APR, FCPRS. Can journalists work in PR?

Journalism 40

Journalism Reputation Ethics Corporate 40

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Charity Navigator, The Journal of Philanthropy and even the Better Business Bureau offer updated information. Do commit for the “long haul.”

Local 120

Local Corporate Groups Ethics 120

Cision

SEPTEMBER 8, 2016

My goal is to expand the marketing of Cerrell’s respected reputation, publicize the good work of the firm and strengthen our public relations capabilities. I also will expand the capabilities and client base for our crisis communications practice based on my corporate experience as the Public Information Officer for a Fortune 100 company.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. With these attributes, we can develop effective communications strategies and help brands stand out, manage corporate reputation, or influence opinion among priority audiences.

Analytics 170

Analytics Social Media Tools Trends 170