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The AI reality gap in corporate communications and public relations

Wadds Inc.

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. Here, ChatGPT is trained on an organisation’s body of knowledge, such as corporate documents and web content. Further information Wadds Inc.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building. It takes time for writing and filming — and a strong, informed point of view. Packaging a differentiator.

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Behind the Headlines With Laura Braden Quigley

Cision

If your organization’s messaging and tactics are stale, corporate-speak or robotic, you won’t inspire action. My knowledge base is a mile wide and a foot deep – just enough to be dangerous. One of my all-time favorite messaging gurus – Frank Luntz – is fond of saying that 80 percent of our life is emotion.

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Monday Roundup: Blogging for Veterans

Waxing UnLyrical

Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Based in the Washington, D.C., This is yet another great post for Cision.

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Building a Team of Thought Leaders: A How-To Guide

Stern + Associates

Based on our work with global corporations, top consulting firms and individual experts, here are six interconnected ways we’ve seen successful thought leadership cultures thrive. These interactions can spark new insights and collaborations, further enhancing the collective knowledge base.

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What is the Difference between VILT and eLearning?

HMA Public Relations

They both have an important place in corporate, online learning and they do share similarities. Alongside this key benefit, with VILT, the instructor also has the flexibility to assess the knowledge base of participants and cater the content to best serve them in real-time, enhancing learning outcomes.

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Could It Be? Is PR Becoming Unnecessary?

Bad Pitch Blog

During the rainy late winter, I had a damning thought about the industry we bake in: maybe PR professionals aren''t as necessary as we were to the corporate culture. Advertising vs. PR corporate culture educating clients knowledge base Laermer.com newfound urgency PR hits' Twitter @laermer.