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Creating thought leadership isn’t just about website content; it’s about fostering a culture where sharing expertise is integral to a company’s identity and its efforts to standout and grow. This not only enriches internal knowledge but also promotes a holistic understanding of the company’s capabilities and differentiators.
E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. Two blog posts each week becomes a permanent SEO-friendly knowledgebase. It takes time for writing and filming — and a strong, informed point of view.
Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Can you say more about how corporations and associations can realize this vision? Dealing with an Omni-Channel World.
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