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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building. It takes time for writing and filming — and a strong, informed point of view. Packaging a differentiator.

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Book Review: The Nowhere Office – Reinventing Work and the Workplace of the Future

Wadds Inc.

She believes these changes are for the better, tilting the corporate power balance away from the higher echelons and giving employees more say over when, where and how they work. Divided into ‘shifts’ rather than chapters, The Nowhere Office focuses on the professional class, which comprises 40% of the workforce in advanced economies.

Fashion 52
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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. I would advise marketers to measure twice and cut once. Can you say more about how corporations and associations can realize this vision? The Digital Transformation of the Modern Corporation.