ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base. It takes time for writing and filming — and a strong, informed point of view. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

Waxing UnLyrical

NOVEMBER 10, 2014

How to write a compelling headline. Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Based in the Washington, D.C.,

Blogging 74

Blogging Knowledge Base Resources SEO 74

Bad Pitch Blog

APRIL 12, 2009

During the rainy late winter, I had a damning thought about the industry we bake in: maybe PR professionals aren''t as necessary as we were to the corporate culture. Write up press releases with some good words in them, get the messages right, pick up some ink, pat yourself on the back.rinse and repeat. Don''t look so shocked.

Knowledge Base 40

Knowledge Base Education Public Affairs Corporate 40

Wadds Inc.

JANUARY 22, 2024

“Not since the industrial revolution has work undergone such intense and rapid change,” she writes. She believes these changes are for the better, tilting the corporate power balance away from the higher echelons and giving employees more say over when, where and how they work.

Fashion 52

Fashion Knowledge Base International Internal 52

Ethical Voices

JANUARY 8, 2024

I used it to go back and dig through the knowledge base, pull it together, summarize it, develop some insights for me. We had fun with it because we helped to write a piece for our president on the end of the year and I said, “Well, let’s see if we can make this better and put it into ChatGPT in particular.

Ethics 85

Ethics Publicity Guidelines Technology 85