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Nonprofit Local News Gains Steam

PRSay

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 172
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Book review: The Company and the Activist Going Beyond PR

Wadds Inc.

At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. His career has included academic and senior corporate and leadership roles in the CIPR and PRCA.

Company 93
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7 ideas for building customer references in B2B tech

Sword and the Script

This is a true leadership challenge because the change has to be cultural. Local groups – often facilitated through platforms like Meetup – are another opportunity. As a matter of corporate policy, they just didn’t do case studies for any of their solution providers. We shifted the conversation to sharing expertise.

B2B 140
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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195
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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. “Can you get an answer for me?” It’s about “facilitating those last-minute things.” The PR person can collect the information you want and get it back to you,” he said.

Report 170
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade. It has become firmly aligned with leadership and executive management as a strategic management function.

Publicity 199
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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 107