wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Can you say more about how corporations and associations can realize this vision? Dealing with an Omni-Channel World.

Leadership 40

Leadership Survey Enterprise Conference 40

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

MARCH 9, 2017

Do you really want someone known as @shroomy0021 managing your corporate communications? Best of all, the leadership and legal team can read the language on a sunny day, long before the documents will ever get used. Don’t let an eyewitness with a mobile phone destroy your organization when “it” hits the fan.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Social networking is one of the most popular activities for mobile internet users.

Video 108

Video Communications Strategy Product Launch 108

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. So the fact that it gets the bronze in corporate budget competition is something CMOs must reevaluate.

Software 0

Software Media Leadership Journalism 0

Stern + Associates

MARCH 3, 2023

That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job. In our own work, we have clients who work in many areas of business and society where challenges abound.

Communications 118

Communications How To Banking Government 118

Solo PR Pro

APRIL 6, 2021

I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app. Michael Ares, MDA Corporate Marketing, LLC. Microsoft: Get on that). Two of my clients use it, so I don’t have to front the cost, which is also a bonus.

Tools 89

Tools Google LinkedIn Leadership 89

Prohibition

DECEMBER 19, 2022

Twitter Blue has relaunched after last month’s rollercoaster with a slight twist – users signing up on a mobile iOS device will have to pay $11 a month for the premium subscription while web users will pay the previous $8 a month for blue tick luxury. Step by step guide to create a corporate video for your marketing needs.

Instagram 62

Instagram LinkedIn Social Media Media 62

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Speaking of showing personality, CEO John Legere of T-Mobile does a video blog each week on social media called “Slow Cooker Sunday” that is, yes, a cooking show. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert.

Case Study 178

Case Study SEO Film Video 178

Stephen Waddington

AUGUST 27, 2019

Rachel I’ll be an ambassador for the strategic leadership role PR plays and create board level advocates for PR. We’ll promote PR as an exciting career choice, open to all and bring PR industry awareness and education into schools to develop a professional community that better reflects our diverse and socially mobile society.

Government 113

Government Education Community Big Data 113

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker.

Agency 97

Agency Automotive Company Mobile 97

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

wiredPRworks

FEBRUARY 14, 2022

As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value.

Social Media 52

Social Media Trends B2C Media 52

Ishmael's Corner

JUNE 2, 2015

I sympathize with our corporate brothers/sisters who juggle a fire hose of demands from varied stakeholders. If an agency can’t implement thought leadership for itself, it doesn’t bode well for its clients. Mobile-friendly: Buyers increasingly access information on mobile devices, which impacts the development of content.

Agency 60

Agency Real Estate Mobile LinkedIn 60

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. In corporate America, what gets measured gets funded,” said Raskopf, referring to the 3 million hits on the video. Prepare in advance.

Social Media 108

Social Media Conference Media Corporate 108

Melissa Agnes

JULY 19, 2016

It’s no secret that social media and mobile technology have changed the landscape for crisis management. Live-streamed video footage comes with a certain amount of weight – especially when it’s produced by a seemingly innocent bystander or individual, rather than a corporation. Perception is reality.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

Communications Conversations

JANUARY 15, 2019

Sure, there are a number of CEOs who are somewhat active on social media channels (Spencer Raskoff-Zillow, John Legere-T-Mobile and Gary Kelly-Southwest come to mind), but for the most part it’s been an uphill battle the whole way convincing CEOs this is worth their time and effort. However, the tide may be turning.

Government 74

Government Employee LinkedIn Insurance 74

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 15, 2015

There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1. Trust has always been a core leadership skill because people only follow those they trust. This skill has always been a leadership prerequisite.

Communications 40

Communications Leadership Mobile Policies 40

PR 20/20

NOVEMBER 7, 2019

Prospects (consider specifying based on your business model and corporate strategy). Is there someone on the leadership team with a network worth publishing to more frequently? Digital marketing properties (mobile apps, websites). Competitors (in your databases). Website visitors. Subscribers. Media contacts. Partnerships.

Marketing 59

Marketing Case Study eBook Strategy 59

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. Your mobile phone is engineered to making you want to check it compulsively. A half year later my employer was acquired.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Bianchi Biz Blog

FEBRUARY 22, 2021

Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends. Describe the craziest or most fun story you have written. I really enjoy writing stories where people share their experiences or perspective.

Groups 55

Groups Meeting Transportation Media 55

Flatiron Communications

JANUARY 29, 2015

Corporate Communications Agency of Record. Strategic Counsel, Corporate and Media Relations. Nasdaq:HSNI) today announced that it has retained New York City-based Flatiron Communications, LLC as its corporate communications agency of record. the HSN Shopping App for mobile handheld devices and HSN on Demand ®.

Agency 28

Agency Retail Apparel Mobile 28

PRSay

NOVEMBER 22, 2016

Industry leaders like the Brunswick Group, an international advisory firm specializing in critical issues and corporate relations, is using data and media intelligence from Zignal Labs to infuse predictability and stability into every M&A communications rollout. 1: Always leverage data as the basis for strategic decision-making.

Communications 60

Communications Strategy Analytics Groups 60

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Last summer, Washington Post Pulitzer-prize-winning columnist Steven Pearlstein lamented about the “ sorry state of corporate media relations ” after a major company declined to produce an executive for an interview for what he described as an easy story.

Survey 100

Survey Media Relations Corporate Communications 100

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. Thank you so much for your leadership, for your engagement, for your inspiring! Senior Communications Manager, EIT Urban Mobility. Former President, Omnicom PR. Thabisile Phumo.

Energy 52

Energy Groups International Internal 52

Communications Conversations

APRIL 13, 2017

I am supported by great leadership that believes in innovating and providing a best-in-class digital experience for our members. Our goals this time around include a fully personalized, mobile-optimized, and cleaner/brighter experience. As I mentioned previously, one large initiative this year is redesigning our AAN.com website.

Case Study 113

Case Study Study Analytics Meeting 113

Bianchi Biz Blog

NOVEMBER 30, 2023

The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Additionally, per the authors, it provides new insights into the processes and motivations that drive corporate interactions with the media. Interesting in reading more?

Media Relations 94

Media Relations Automotive Media Survey 94

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 192

Marketing Content Marketing Data Social Media 192

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. One of the reasons for the corporate reticence may be the overabundance of tech comms tool choices. But take note, IC (and IT) managers: it’s imperative that the technology be optimized for mobile operating systems.

Internal 147

Internal International Employee Mobile 147

Waxing UnLyrical

AUGUST 5, 2016

Especially given how much we interact with the world through our mobile devices, this is a smorgasbord of social viewing options! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

YouTube 40

YouTube Banking Video Sports 40

Doctor Spin

DECEMBER 15, 2023

This is the upward flow of information from lower-level employees to the management and leadership teams. Why the Intranet Matters The intranet extends far beyond just a repository of documents or a corporate bulletin board. Mobile (hybrid) accessibility. Horizontal. Ensure your intranet is intuitive and easy to navigate.

System 52

System Employee Meeting International 52

PR 20/20

MAY 12, 2016

In the press release introducing the 2012 report, Donovan Neale-May, CMO Council executive director, states, “There’s an underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic thinking, and digital marketing development.”. 5) Invest in the Doers.

Agency 40

Agency Marketing Financial System 40

Waxing UnLyrical

AUGUST 7, 2015

And that reach is having as big an impact, if not bigger , in terms of visibility, thought leadership, positioning, and business opportunities. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. What does this mean for your content? Based in the Washington, D.C.,

Measurement 40

Measurement System Blogging Facebook 40

Maxim Behar

OCTOBER 15, 2023

Maxim: Rather, I think leadership should be horizontal. However my emphasis there was mainly on management and leadership so that everybody was responsible in their workplace for their projects. They don't have the corporate culture that we have to create for them. Host: You are in the leadership of the UNWE. Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. While a mobile apps reporter may like the story, a telecommunications or consumer electronics reporter will be annoyed with your offbeat pitch. Consider all angles.

Media 136

Media Mobile Telecommunications Pitching 136

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52