PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. The youngest members of Gen Z turn 11 in 2023.

How To 163

How To Employee Leadership Nonprofit 163

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. How do you define your leadership style? PRSA is well-positioned to be the center of this universe.

Energy 183

Energy Journalism Leadership Meeting 183

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Take on work that builds marketable skills. Know when it’s time to move on.

Communications 171

Communications Nonprofit Training Study 171

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. ” What are some of the differences in building a marketing strategy for a large company versus a small startup or nonprofit?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PRSay

FEBRUARY 16, 2021

Very early in my tenure as a senior executive at Edelman in the late 1990s, I flew from Chicago to visit a new client — a large manufacturing company whose leadership was furious that employees at one of its plants had voted to unionize. But following principles like these and having your own moral compass can guide you.

Communications 158

Communications Ethics Leadership Reputation 158

Deirdre Breakenridge

FEBRUARY 13, 2015

She works with colleges to teach students how to integrate social media and business to achieve communication, sales, and leadership success. Anneliz Hannan is a corporate communications professional with strong advocacy qualities and analytic acumen. She is the editor of Ragan’s Health Care Communication News.

Healthcare 150

Healthcare Community Twitter Communications 150

PRSay

AUGUST 16, 2022

Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. Like our client allnex-Wallingford, your organization may choose to align with a local nonprofit to launch a 5K and T-shirt sale. RunSignUp. Gifts for Good.

Company 158

Company Nonprofit Apparel Banking 158

Waxing UnLyrical

APRIL 5, 2018

Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Now, in our culture, we are seeing the mutually beneficial advantages of establishing and maintaining a relationship between a nonprofit organization and corporate business. Laurence D. Publicize your work.

Nonprofit 61

Nonprofit Community Employee Energy 61

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

PRSay

JANUARY 9, 2020

There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news. She represents a number of regional and national clients in the business-to-business, business-to-consumer and nonprofit spaces.

Trends 168

Trends Nonprofit Consumer Newspapers 168

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Looking to the past. Donate your time and skills to a cause that is important to you. Go beyond LinkedIn for your job search.

System 190

System Public Affairs Employee Nonprofit 190

PRSay

OCTOBER 5, 2016

There was undoubtedly discussion among senior leadership about the suitability of bringing thousands of PRSSA student members and practitioners from across the globe to a state where legislators had given short shrift to diversity and inclusion. Let us know if you’d like to attend our organic, farm-to-table salon dinner while at PRSA.

Conference 111

Conference Nonprofit Hotels Internal 111

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. What are some of the differences in building a PR strategy for a large company versus a small nonprofit?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

OCTOBER 16, 2020

Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co., which is one of many companies giving employees time off to vote. Bedrock of democracy.

Communications 202

Communications Nonprofit Employee Local 202

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She also employs nonprofit organization examples and often draws on other WVU faculty.

Communications 121

Communications Case Study Training Reputation 121

PRSay

DECEMBER 10, 2020

One extension of the pandemic crisis that every business, university, school and nonprofit grappled with was a rapid pivot to what Jeff Teper , the head of Microsoft Teams, SharePoint and OneDrive calls “remote everything.” Redefining professionalism has been a healthy response to the tragedies we’ve faced this year.

Communications 158

Communications Nonprofit Employee Film 158

Deirdre Breakenridge

JANUARY 27, 2020

She started her career in the corporate arena, then, after 17 years, transitioned to competitive positioning consulting with mid-to-large sized companies. She is a winner of several technical and leadership awards – including the Triangle Women in Business award and twice receiving the prestigious IBM Award of Excellence!

Film 194

Film Marketing Nonprofit Education 194

Reputation Us

JANUARY 23, 2025

The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits.

Reputation 78

Reputation Crisis Insurance Insurance 78

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. We’re spread across three cities and work in different industries: nonprofit, health care, and food and beverage. This has been a recurring topic at our “PR Pals” group dinners.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

PRSay

JUNE 7, 2021

In my experience as a corporate communications professional, I have seen the prevalence of silos in communications and marketing departments around the world — which result in a lack of collaboration among the various moving parts. Build the camaraderie needed to face crises. Illustration credit: astel design ].

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

PRSay

MAY 16, 2018

While the PRSA MBA/Business Program is currently focused on partnering with business schools, the need for strategic communications also affects CEOs, chief information officers, chief financial officers, engineers, cyber chiefs, medical doctors and other corporate and nonprofit leaders.

Communications 119

Communications Public Affairs Crisis Communications Reputation 119

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Television 120

PRSay

AUGUST 31, 2021

The truth is, whether we work in politics, business or the nonprofit world, a silent majority of the public exists. Corporate executives, business owners and PR pros all share the trait of being proactive and action-oriented. The governor had a high approval rating. Inaction is difficult. Jumping in is our natural tendency.

Crisis 167

Crisis Crisis Communications Nonprofit Social Media 167

Waxing UnLyrical

MAY 14, 2014

Kirk has 35+ years’ federal government and nonprofit organization PR experience, followed by nearly 10 years’ undergraduate- and graduate-level college teaching experience. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Nonprofit 94

Nonprofit Banking Leadership Government 94

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Additionally, Hanson is heavily involved in nonprofit work as the recent Past President of the Docent Council at the Portland Art Museum.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Waxing UnLyrical

JULY 14, 2014

How Your Organization’s CEO Can Use Social Media for Thought Leadership. Why: Beth Kanter examines what nonprofits can do to cultivate a successful thought leadership campaigns for their CEOs, but this great post has lessons for for-profit leaders as well. And really, with the gold Lee shared, this post could end right.

SMB 84

SMB Social Media Case Study Nonprofit 84

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Novakovic, General Dynamics Corporation. Poppe, CMS Energy Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Waxing UnLyrical

MAY 6, 2015

The term “thought leadership” is slowly slipping into the gray anonymity of overuse. But thought leadership takes this concept to a higher level by anticipating change, and offering a carefully-considered viewpoint that gives rise to further consideration, discussion, and action by others. He blogs at A Professor’s Thoughts.

Leadership 40

Leadership Nonprofit Banking Travel 40

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

PRSay

JULY 6, 2022

My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. I also serve on your Global Affairs Task Force, which is made up of very switched-on leaders from corporate, agency, nonprofit and academia. We’re tenacious. We have an informed point of view.

Communications 74

Communications International Internal Travel 74

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Notice a common thread here?

Internal 44

Internal International YouTube Nonprofit 44

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Can you say more about how corporations and associations can realize this vision? Dealing with an Omni-Channel World.

Leadership 40

Leadership Survey Enterprise Conference 40

Mindful Marketing

JUNE 27, 2020

Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. I celebrate these leaders who have leveraged their influence to stand against injustice.

Real Estate 112

Real Estate Community Employee Education 112

Reputation Us

OCTOBER 4, 2021

Identify issues most likely to align with, or impact, your business strategy and corporate culture. Moreover, many believe government is not doing enough to address societal problems, and they are increasingly looking to companies for leadership. As a result, employees are now more vocal about corporate responsibility.

Reputation 78

Reputation Employee Crisis Management Government 78

Reputation Us

OCTOBER 4, 2021

Identify issues most likely to align with, or impact, your business strategy and corporate culture. Moreover, many believe government is not doing enough to address societal problems, and they are increasingly looking to companies for leadership. As a result, employees are now more vocal about corporate responsibility.

Reputation 78

Reputation Employee Crisis Management Government 78

The Hoffman Agency

NOVEMBER 19, 2024

. “Local relationships have been the key thing that has helped us understand cultural nuances, how entities interact and how to be respectful,” said Amy Freeland , Vice President of Marketing and Communication at OceanX, a nonprofit ocean exploration initiative that is a Hoffman Agency client.

Local 36

Local Strategy How To Agency 36