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Mental Health & PR: Building a Supportive (and Profitable) Workplace

Burrelles Fresh Ideas

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. The challenges are multifaceted and include ingrained cultural norms, fear of stigma, lack of resources, and uncertainty about where to begin.

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Dates: March 19, 2020. Location: New York, NY. Location: Austin, TX.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. This is likely to be an issue on the corporate agenda for the next decade. It has become firmly aligned with leadership and executive management as a strategic management function.

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3 Tips for Building the Perfect Story Template

PRSay

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Master the Art of Storytelling. Would you like to learn Ann’s full system for engaging readers with corporate storytelling?

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Never Eat Ramen Alone, Speak Like a Human and the Future of Digital Advertising

Ishmael's Corner

This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. So we’re switching toward what we call thought leadership, which is we sell sponsorship of conferences, with white papers, with online advertising as well. Will Advertising Disappear?

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4 Tips for Authentic Executive Communications as a Ghostwriter

PRSay

Executives seek to amplify their own voices through “thought leadership.”. Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing. But even the most gifted communicators can’t possibly create all the content demanded today.

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The Gift of Desperation

Ishmael's Corner

The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. The second pillar involves differentiating our offering. as well as a distinctive point of view.