Deirdre Breakenridge

NOVEMBER 11, 2014

Nonprofit communications differ from corporate communications. Connect with Rebecca on LinkedIn or Twitter , and visit PRLab online to learn more. Many nonprofit clients need strategies that encompass both public relations and advertising. What are some tips for working on an integrated communications team?

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Communications Conversations

OCTOBER 1, 2020

But, LinkedIn? Historically, LinkedIn has been a platform heavily predicated on two forms of content: Text and photos. Not just on the personal side (I’ve noticed more people using LinkedIn Live video, in particular, during the pandemic), but also on the brand side. So, video, it and of itself, is hardly a trend in 2020.

LinkedIn 128

LinkedIn Video Trends Company 128

Wadds Inc.

MARCH 9, 2025

This conversation has continued this week via blog and LinkedIn posts, events, and discussions in social media communities. The Missing Women debate A LinkedIn post by Katherine Kowalski published on the eve of the Missing Women report, but wholly unrelated, neatly described the issue. This article has also been posted on LinkedIn.

Publicity 94

Publicity Leadership LinkedIn Report 94

Bianchi Biz Blog

OCTOBER 28, 2024

Key expertise of Eje Comunicación Corporate Communications: Reputation management. Corporate events. Corporate Social Responsibility programs. million users LinkedIn : 22.9 Engagement with media outlets, opinion leaders and influencers. Strategic alliances. million users TikTok : 74.14 million users YouTube : 61.39

Marketing 101

Marketing Crisis Local Internal 101

Stephen Waddington

AUGUST 13, 2018

LinkedIn is a platform for building professional relationships. It's a burgeoning area of consultancy for our corporate teams at Ketchum. LinkedIn is a good start point. A LinkedIn profile is a great basis for new professional relationships. This is the elevator pitch for your LinkedIn profile.

LinkedIn 115

LinkedIn How To Privacy Google 115

5W PR

JANUARY 28, 2025

While companies invest millions in corporate branding, many overlook the immense value of their leadership’s personal brands. Their content generates 8 times more engagement than content shared by corporate accounts. The goal is to develop an authentic voice that complements rather than competes with corporate messaging.

Brand 78

Brand Branding Leadership Corporate 78

Melissa Agnes

OCTOBER 5, 2014

How can you go about developing and implementing a corporate culture that is truly transparent, and what are the repercussions of not doing this? It sounds like a big challenge, but there are ways to develop a corporate culture around transparency and to build a sustainable business from that transparency. Connect with him on LinkedIn.

Crisis Management 224

Crisis Management Crisis Corporate Internal 224

Polaris

SEPTEMBER 28, 2015

Did you know LinkedIn has its own proprietary search algorithm? The details are top secret, but according to Yumi Wilson, manager of corporate communications at LinkedIn, there are several ways to use LinkedIn to get the most from the platform. #1 1 Complete Your LinkedIn Profile. 3 Join LinkedIn Groups and Engage.

LinkedIn 100

LinkedIn Groups Infographics Social Media 100

ImPRessions - Crenshaw Communications

APRIL 14, 2022

Social media is a great tool for corporate and personal branding. Another great clean up would be to polish that LinkedIn profile. In the business world, LinkedIn is the go-to place to present yourself. It will spark ideas for pitches and targets that PR can go out with throughout the quarter. . Social media audit.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

Melissa Agnes

AUGUST 3, 2014

ICS (Incident Command System): What it is, how it works and how to adapt it to your corporate culture. Connect with him on LinkedIn. This episode of The Crisis Intelligence Podcast discusses: Functional-based roles vs. person-based roles. What you need to know when it comes to emergency evacuation and re-entry planning.

Crisis 233

Crisis System Crisis Management Corporate 233

Melissa Agnes

DECEMBER 28, 2014

As hi-tech enters every phase of our corporate, professional, and private lives, people and organizations are exposed to problems caused by technology in the hands of others intent on causing harm. Connect with Melissa on LinkedIn. Connect with Chris Anderson on LinkedIn. Connect with Bruce Anderson on LinkedIn.

Crisis 218

Crisis LinkedIn Technology Corporate 218

Communications Conversations

NOVEMBER 19, 2021

2021 was the year executives got more active on LinkedIn. However, as more execs started using LinkedIn as a tool to reach employees, customers and prospects, one theme started to emerge: These execs were just mouthpieces for the company. Any list of examples of corporate CEOs and authenticity has to begin with Spanx CEO, Sara Blakey.

LinkedIn 88

LinkedIn Employee Airlines Corporate 88

Communications Conversations

OCTOBER 31, 2019

LinkedIn followers, btw). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. She doesn’t have the largest “following” on LinkedIn (378,000+), but Sara’s last ten posts averaged: 67,451 likes. It’s free or corporate jargon. Not Microsoft’s Satya Nadella.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. Connect with Melissa on LinkedIn. Connect with her on LinkedIn. Welcome to episode #015 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Syme. Follow Melissa Agnes on Twitter: @melissa_agnes.

Social Media 249

Social Media Crisis Media Pinterest 249

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? The same applies to LinkedIn, Instagram and most social media platforms with the exception of Twitter. This is a good question.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My

Industry 316

Industry Fashion Travel Tourism 316

Communications Conversations

OCTOBER 6, 2020

LinkedIn recently unveiled “Stories” on its platform. Let me summarize the reaction for a vast majority of LinkedIn users: UGH. I don’t think I’ve seen a single person who works for an agency or corporation post in Stories yet! LinkedIn trends older. What’s more, LinkedIn trends male.

LinkedIn 88

LinkedIn Brand Branding Mobile 88

Bianchi Biz Blog

DECEMBER 5, 2024

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin. million users in 2023 LinkedIn : 2.70

Radio 83

Radio Sports Marketing Local 83

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. But, LinkedIn can be a channel for this, too.

LinkedIn 74

LinkedIn Employee Survey Internal 74

Cision

JULY 26, 2017

Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Social Targeting on LinkedIn. Linkedin gives you three ad options: Because of unique features like InMail, there are some interesting options for social targeting on LinkedIn.

Social Media 233

Social Media How To Insurance Insurance 233

Bianchi Biz Blog

NOVEMBER 21, 2024

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. LinkedIn : 56.4% That always helps, right? Facebook Messenger : 57.8% Pinterest : 28.1%

Marketing 90

Marketing Pinterest Radio Instagram 90

Bianchi Biz Blog

JANUARY 16, 2025

Business environment in Toronto, Ontario, Canada Toronto is Canadas largest city and is home to the most corporate head offices in the country. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. of population) LinkedIn : 23.7 Toronto is a rapidly growing city.

Print 100

Print Marketing Instagram Newspapers 100

Communications Conversations

MARCH 15, 2022

Another wrinkle: I think it’s interesting that most brands are sharing their statements on one of two channels: LinkedIn and Twitter. What’s more, many brands shared the message from their corporate accounts vs. their brand accounts (which typically have many more followers). . — Unilever (@Unilever) March 8, 2022.

Brand 173

Brand Branding LinkedIn YouTube 173

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Yes and yes.

Survey 82

Survey Corporate Communications Financial 82

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. They want a better seat at the corporate table and are proactively earning it.

Communications 186

Communications Marketing System Measurement 186

Rock the Status Quo

AUGUST 11, 2014

Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? Comments I expanded on this a bit more on LinkedIn –. And when they need a well-packaged story? A robust newsroom that delivers exactly what they need can make or break that story opportunity. by CarrieMorgan. Digital PR'

How To 242

How To Survey Resources Social Media 242

Melissa Agnes

APRIL 11, 2015

A big part of their success is due to their evolutionary mindset and corporate culture that empowers them to change and adapt with the times. Connect with Melissa on LinkedIn. Learn more about Curtis and connect with him on LinkedIn. Learn more about Melissa Agnes. Follow Melissa on Twitter: @melissa_agnes.

Social Media 174

Social Media Crisis Management Crisis Media 174

5W PR

FEBRUARY 1, 2025

Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level. The practice has gained significant traction on professional networks like LinkedIn, where employee posts generate twice the click-through rates of company posts.

Employee 88

Employee Social Media Reputation Guidelines 88

Melissa Agnes

SEPTEMBER 7, 2014

As I chatted with Staff Sergeant, and head of this customer service unit, Chris Boddy of the Toronto Police Service, I was interested in understanding what customer service means to their Police Agency and how it differs – or doesn’t – from a corporate organization. Connect with Melissa on LinkedIn. Or via email.

Customer Service 227

Customer Service Crisis Crisis Communications Web 227

PRSay

FEBRUARY 3, 2025

Despite the noise from the naysayers and conspiracy theorists, the Kansas City Chiefs have cemented themselves as an NFL dynasty and demonstrated invaluable lessons in corporate strategy along the way. You can find her on LinkedIn. Illustration: h.t.

Energy 95

Energy Sports Engineering Strategy 95

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If the executive has a strong or contrarian point of view on topics of evergreen interest, then she should write blog entries, LinkedIn posts, and pitch bylines to key outlets. Corporate activism. See this post for more on CEOs embracing corporate activism. See this post for tips on writing stellar bylines.

Company 174

Company Conference Corporate Leadership 174

Axia PR

OCTOBER 22, 2023

A LinkedIn poll revealed corporations have a negative public image. On a LinkedIn poll , Axia Public Relations CEO Jason Mudd asked if corporations exist merely to generate a profit or are beholden to stakeholders. How can you change that for your organization?

Corporate 62

Corporate LinkedIn Publicity Internal 62

ImPRessions - Crenshaw Communications

APRIL 1, 2021

The corporate presence is there, but through company executives and founders, not logos. Not to be outdone, LinkedIn just confirmed it’s testing a “social audio experience” for its own app. No metrics, no worries. As for metrics, there really aren’t any.

Leadership 321

Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. B2C customers also rely on articles and reviews, particularly the word-of-mouth experience that is shared on social platforms like LinkedIn or Instagram.

Technology 246

Technology Company Banking Education 246

Mark My Words

JULY 7, 2023

Financial Times Perhaps what the presence of stars on LinkedIn represents is the new mundanity of celebrity culture. The world has gone corporate.” As far as social media goes, LinkedIn is a pretty safe space. They were cultural icons who embraced a more flamboyant and turbulent lifestyle.

LinkedIn 60

LinkedIn Financial Corporate Social Media 60

PRSay

APRIL 14, 2022

In our work with corporate and higher ed clients, we coach that delivering well-crafted communications isn’t enough. Tia Over is executive vice president and COO at Spring Green Communications , advising corporate and higher ed clients on communications strategy. Follow her on Twitter and LinkedIn. She lives in Portland, Ore.,

Employee 189

Employee Communications Internal International 189