Bianchi Biz Blog

JANUARY 16, 2025

Business environment in Toronto, Ontario, Canada Toronto is Canadas largest city and is home to the most corporate head offices in the country. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. Toronto is a rapidly growing city. story angles.

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Print Marketing Instagram Newspapers 100

Sword and the Script

SEPTEMBER 24, 2024

Local groups – often facilitated through platforms like Meetup – are another opportunity. The biggest opportunity to demonstrate this is the annual kick-off meeting – and who you choose to present the information can have a huge impact. They have to see the connection between references and their pipeline.

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B2B Case Study Study Conference 141

Bianchi Biz Blog

NOVEMBER 21, 2024

Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. While English is widely used in business, journalists will be reluctant to meet not French-speaking spokespeople. In order to stand out in French media, make sure that you have solid news with – again – local-relevant content.

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Marketing Pinterest Radio Instagram 90

Bianchi Biz Blog

JUNE 27, 2024

Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.

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Meeting Print Marketing Local 90

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

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Report Company Government Conference 175

Flack's Revenge

DECEMBER 11, 2014

Do you need to meet reporters in-person to get coverage? The process is more casual; especially for websites, meeting-in-person is normally not necessary. A press conference is considered a good way to get connected with local media outlets, especially for new companies. Do they cover press U.S. releases in China?

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Print Transportation Conference Technology 201

PRSay

MARCH 20, 2020

Your local grocery store issues updates about what’s in stock every few hours. Meanwhile, the boss has planned three video conferences and two individual check-in meetings. Using tools like Apple FaceTime, Zoom and Google Meet can also add a more personal touch than just sending an email. Everyone wants to offer breaking news.

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Communications Employee Video Google 218

5W PR

JANUARY 22, 2025

This team should meet regularly to review and update crisis plans, conduct simulation exercises, and ensure all members understand their roles. Organizations need established protocols, trained teams, and clear communication channels ready to activate at a moment’s notice.

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Crisis Management Crisis Crisis Communications Training 78

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. We really do have more fun than you corporate folks. Plus, typically, we’re not quite as locked up in meetings as our corporate friends.

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Corporate Fashion Agency Travel 148

PRSay

JANUARY 11, 2021

So, for the time being, the first meetings with her new colleagues will be virtual. But I’m looking forward to jumping in and then, hopefully, in the not-to-distant future, we can all go out in the world again and I’ll be able to meet everyone in real life.”. As a result, I helped her get around campus. And that’s fantastic.

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Energy Journalism Leadership Meeting 182

Solo PR Pro

JANUARY 18, 2022

Shirley graduated from the University of Georgia with a degree in public relations and a Master’s degree from Seton Hall in corporate and public communications. She’s looking at auditions for local choral groups and trying her hand at some fiction writing. Cross-country career path. Everything is smaller. I walk everywhere.

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Meeting Pharmaceuticals Healthcare Pitching 107

Cision

JUNE 13, 2017

Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

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Blogging Company Engineering Airlines 215

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

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Corporate Groups Local Enterprise 159

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. We’re professionals by day and activists by night, and the two shall never meet. Full disclosure: I’m an activist for social and racial justice. I have marched the streets of Washington, D.C.,

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System Public Affairs Employee Nonprofit 189

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. Communications projects will be completed in September.

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Nonprofit Local Training Media Training 148

Stephen Waddington

SEPTEMBER 16, 2020

Story is a corporate punk. Founder Amanda Lowe arrived at our first meeting straight from a boxing workout. Birmingham is back under local restrictions. We work with corporates, B2B companies and the public sector, helping them to tell the real stories of people, places and those they serve. How was your lockdown?

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B2B Banking Corporate Crisis 151

5W PR

AUGUST 12, 2019

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. How often do you meet someone who speaks negatively about the culture within their company?

Corporate 68

Corporate Reputation Marketing Employee 68

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade.

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Publicity Government Employee Crisis 199

Solo PR Pro

APRIL 8, 2021

We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter.

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Meeting Journalism Employee Storytelling 97

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Our local partners knew the “lay of the land” and were cooperative on every level. That may be a good reason to look for an up-and-comer.

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Local Corporate Groups Ethics 120

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Which students at your local college or university are already making the world a better place, and how are they doing it? Can you make it happen?”

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Storytelling Media Nonprofit Government 163

PRSay

OCTOBER 20, 2020

I looked to opportunities with the Corporate Communications Section, the Diversity & Inclusion Committee and Chapters to do both in different ways. Chapter involvement introduced me to a broad local network that has always proved to be a wealth of resources.

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Meeting Leadership Corporate Local 78

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.

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Strategy B2C SEO Social Media 149

PRSay

JUNE 15, 2020

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. Advertising in local LGBTQ publications are relatively inexpensive and a great way to support the community. You may get more bang for your buck donating to local organizations.

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Consumer Travel Local Community 109

Bianchi Biz Blog

AUGUST 7, 2023

She even went to his funeral locally (we asked their permission) – it was a full military funeral with honors – and photographed it and gave all the pics to the family. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted.

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Journalism Meeting Newspapers Automotive 78

Communications Conversations

OCTOBER 2, 2015

Back when I worked on the corporate side, I distinctly remember trying to get on my boss’ calendar. Because she was booked with back-to-back meetings all day long. Many of my big corporate clients today face the same dilemma. Meetings from 7:30 a.m. Do you really need to meet? It was impossible. Unbelievable.

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Meeting Corporate Local Training 60

Cision

JUNE 8, 2015

The answer is corporate social responsibility (CSR). It’s a broad term referring to the social good your brand does locally, nationally or globally. It can take a variety of routes from volunteering at the local food pantry to partnering with a national cause like the American Cancer Society. Make it social.

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Employee Consumer Banking Local 120

Bianchi Biz Blog

APRIL 29, 2024

International Business Hub : With its cosmopolitan lifestyle, Hong Kong is home to numerous international corporations. Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese.

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Marketing Local Crisis Management Internal 92

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. A newswire is a trusted method to meet Regulation Fair Disclosure, which ensures all interested parties have access to your news and financial data at the same time.

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Financial Video Consumer Data 166

Prakkypedia

AUGUST 9, 2014

Whether you call your role “PR” or “media relations” or “corporate communications”, it’s impossible to have a highly successful comms program without having some input from others around you. I was reminded of the importance of this recently when I published the post “ The To-Do List for Every New Corporate Communications Manager ”.

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LinkedIn Local Meeting Corporate 105

Waxing UnLyrical

SEPTEMBER 19, 2012

In addition, Wiser also conducts local meet-ups around the world. WiserLocal is a local face-to-face gathering, supporting collaboration across sectors working towards social change. I remember my first WiserLocal meeting, to which one of my friends invited me via Facebook. Talking and tweeting. And either way, why?

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Social Media Media Community Facebook 91

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. How long have you been in journalism and how did you get started?

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Meeting Automotive Engineering Journalism 72

Flack's Revenge

JUNE 28, 2017

Axis connects investors and corporations with tech startups. The NYSE session was part of a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals,” according to their site.

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Real Estate Wireless Mobile System 120

Bianchi Biz Blog

MAY 16, 2024

Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage. Naver is an influential local search engine, similar to Google in the global market. Consider creating content that aligns with local trends and interests.

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YouTube Marketing Local Chemicals 95

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

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Pitching Journalism Video Advertising 174

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Regular dissemination of good communication, meeting and texting practices is also necessary. There is a new corporate scenario that directly impacts all audiences and communication channels.

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Marketing Content Marketing Data Social Media 212