Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. We really do have more fun than you corporate folks. Plus, typically, we’re not quite as locked up in meetings as our corporate friends.

Corporate 148

Corporate Fashion Agency Travel 148

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Which students at your local college or university are already making the world a better place, and how are they doing it? Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. We also support clients who are entering the Japanese market to help them navigate the local protocols and habits they should know.

Marketing 107

Marketing Newspapers Print Corporate 107

Bianchi Biz Blog

JUNE 27, 2024

Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.

Meeting 90

Meeting Print Marketing Local 90

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. They’re what I would call “experiential marketing” What about using VR for corporate storytelling? Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

PRSay

JUNE 15, 2020

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. Advertising in local LGBTQ publications are relatively inexpensive and a great way to support the community. Yes, people still read print publications, especially in niche media.

Consumer 109

Consumer Travel Local Community 109

Flack's Revenge

MAY 4, 2016

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. I was curious about how Arduino, big data visualization, and 3D printing can help create to art. Do we really need another dot dot dot Week?

Creativity 120

Creativity Print Big Data Fashion 120

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 190

Communications Sports Journalism Fashion 190

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. just local media pitching, solely trade media, etc.). For the smallest amount—$5,000 a month or less—expect a narrow focus (i.e.

Radio 100

Radio Print Television Local 100

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press.

Media 136

Media Mobile Telecommunications Pitching 136

Bianchi Biz Blog

APRIL 29, 2024

International Business Hub : With its cosmopolitan lifestyle, Hong Kong is home to numerous international corporations. Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese.

Marketing 92

Marketing Local Crisis Management International 92

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Solo PR Pro

NOVEMBER 28, 2023

Offering an experience — like tickets to a sought-after event, a reservation at a renowned restaurant, or a voucher for a unique local experience — can create memorable moments for your client. Custom Artwork or Decor Commissioning a piece of artwork or decor from a local artist can be a distinctive and personal gift.

Local 96

Local Travel Print Groups 96

ImPRessions - Crenshaw Communications

JULY 21, 2016

We feel that way about George Jones, digital producer with the Raycom corporate news hub, which provides multimedia content for the websites of about 60 TV stationsthat Raycom Media owns and partners with throughout the country. What trends are you seeing in the news business that the PR industry ought to know about?

Agency 120

Agency Pitching Print Storytelling 120

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. Platinum Equity’s $2.8

Internal 148

Internal International Tools Software 148

The Hoffman Agency

OCTOBER 27, 2024

Ecosystems such as the Hong Kong Science and Technology Parks Corporation (HKSTP) bring Hong Kong closer to innovation in the Greater Bay Area and globally. The company is a pioneer in marine restoration, using 3D-printed tiles to help restore coral reefs. PR and corporate communication teams can no longer bet on earned media alone.

Banking 36

Banking Local Technology Government 36

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster.

Journalism 69

Journalism Branding Brand Advertising 69

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. How did that agency experience prepare you for your role in corporate PR? What’s the most interesting part of your current role?

Sports 113

Sports Retail Local Report 113

The Stalwart Blog

FEBRUARY 9, 2017

Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent. This trend is being felt not just in Southern California, but nationwide.

Television 60

Television Local Print System 60

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

AUGUST 22, 2024

Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets. It’s important to note that these local publications are particularly keen on news that has a direct impact on the local industrial, social, and cultural fabric. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

MaccaPR

MAY 23, 2018

Kurschner (at left with author Karina Wiatros) cautions against pitching, say, a corporate ribbon-cutting, which is entirely self-serving. If you have a story you know a local editor won’t want to miss, try a call. Are you pitching a print publication? If they’re too busy, they probably just won’t answer, Kurschner said.

Pitching 82

Pitching Print Journalism Local 82

PR Fuel

JULY 19, 2020

In premise, a newswire is a type of service provisioning that distributes “news’ to journalists and editorial offices in the industrial, print, and online media groups. A company, which operates the newswire provisions a specialized distribution for all corporate correspondence. Scroll down to discover what is a newswire.

SEO 96

SEO System Employee Print 96

Landis PR

JULY 29, 2024

That influx feeds local tourism in San Francisco, Carmel and the Wine Country. Northern California is a foodie destination, with visitors enjoying local specialties such as sourdough bread and local wines. All three national networks have local affiliates in the area, in addition to a few independents.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Meltwater beats earnings.

Software 149

Software Case Study Advertising Advertising 149

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. Think Global, Start Local.

Viral 88

Viral Marketing Guidelines Local 88

Sword and the Script

JANUARY 11, 2022

Specifically, these new features provide new registration functionality, which allows corporate and investor participants to submit their availability, and allows investors to indicate which corporate issuers they are interested in meeting with” – and prioritized. It employs 100 local staff and serves about 400 customers.

Reputation 87

Reputation Technology Tools Data 87

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). During a recent visit to a local range, I noticed the book on the counter for $24.99.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. Today, Bernadette Davis Communications is a boutique agency that helps clients to extend the capacity of their corporate communications team.

Meeting 97

Meeting Journalism Employee Storytelling 97

Ethical Voices

FEBRUARY 20, 2023

I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. That’s not something that is really of high value sometimes when you’re talking to prospective clients, large businesses or corporations. Absolutely.

Ethics 84

Ethics Community Conference System 84

Landis PR

MAY 28, 2024

Communications, media and PR market in Denmark Denmark has strong traditions in public service broadcasting with DR (the Danish Broadcasting Corporation) being the primary public broadcaster together with partly public service broadcaster TV2. Find the Danish angle Write a story with a local angle for the Danish market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Critical Mention

JULY 22, 2020

Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Critical Mention’s Media Contact Database was Built in-House with the User Experience at the Forefront. Access records updated for accuracy more frequently than any competitive product.

Media 111

Media Data Local Tools 111

Critical Mention

JULY 15, 2020

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”.

Media 108

Media Radio Television Engineering 108

PR for Anyone

DECEMBER 27, 2023

From using yellow screens to combat moving words while reading manuals to employing sunglasses and printed materials on colored paper, she’s devised ingenious ways to navigate her work environment. While she has adapted and learned how to navigate her dyslexia, Amanda details the ongoing challenges she faces.

Airlines 130

Airlines Transportation Print YouTube 130

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 72

Meeting Automotive Engineering Journalism 72