Katie Paine's Measurement Blog

FEBRUARY 23, 2024

And the worst offender seems to be sports-related PR people. Lately, the sports world has been particularly egregious in its use of equivalency, and to be fair, the teams themselves aren’t necessarily doing all these bogus calculations. Many were done by vendors and clueless PR people looking to get quoted in local media.

Sports 52

Sports Measurement Course Examples 52

The Hoffman Agency

NOVEMBER 19, 2024

As Dickson Seow , an international communications consultant who has held senior roles at Apple, Discord, Google, PayPal and Twitter pointed out, “you can have a common product offering in all markets and still be able to position your product in culturally relevant ways to tell your local story in each market”.

Local 36

Local Strategy How To Agency 36

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120

Local Retail Newspapers Sports 120

Landis PR

OCTOBER 31, 2022

RECAP: We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. Local eateries were open for takeout, and later built dozens of festive outdoor parklets. Some of the NBN activities include: NBN volunteers at a local event.

Nonprofit 98

Nonprofit Local Community Small Business 98

Communications Conversations

JUNE 2, 2017

Because it lends credence to a trend I’ve long noticed, and often wondered about: Why are agency people far more networked than their corporate peers? Think about your local professional organizations–for me, that means MIMA and PRSA. Agency people are just more gregarious than their corporate counterparts.

Agency 84

Agency Corporate Brand Branding 84

Deirdre Breakenridge

OCTOBER 20, 2015

As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.” I agree wholeheartedly with Natalie Tindall’s tweet, “For students at universities with many PR classes, you’re lucky.

Education 150

Education Course Training Social Media 150

Communications Conversations

JUNE 22, 2021

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. Here’s my list–if you by chance know any of these folks, or could help broker an introduction, I’d love to chat: #1 – Marney Gellner, Bally Sports. Local real estate developer. Big on Twitter.

Real Estate 88

Real Estate Local Meeting Sports 88

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Media 104

Media Radio Local Tools 104

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. Jordan has a true passion for communication and sports! Hill Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

JUNE 22, 2021

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. Here’s my list–if you by chance know any of these folks, or could help broker an introduction, I’d love to chat: #1 – Marney Gellner, Bally Sports. Local real estate developer. Big on Twitter.

Real Estate 78

Real Estate Local Meeting Sports 78

Communications Conversations

JULY 20, 2017

We featured information about the state-of-the-art technology in her office, but also told a story about how she invests in the community by getting mouth guards for the local school athletics department. In your 7-8 years in the work world, you’ve been on the agency and corporate sides. The same has been true at Patterson.

Corporate 0

Corporate Agency System Meeting 0

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Publicity 105

Publicity Radio Sports Small Business 105

Bianchi Biz Blog

AUGUST 21, 2023

I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. Probably the biggest thing about me is my Irish heritage and my passion for Gaelic sports.

Meeting 72

Meeting Automotive Engineering Journalism 72

HMA Public Relations

DECEMBER 16, 2020

WHAT: A Virtual Cooking Event with NoRTH ITALIA Corporate Chef Chris Curtiss. OSBI also has a formal partnership with Special Olympics with more than 300 OSBI athletes participating in year-round sports training and tournaments. For more information about One Step Beyond programs and services visit [link]. # # #.

Corporate 40

Corporate Training Transportation Nonprofit 40

Landis PR

MAY 16, 2022

I spent 18 years in sports public relations (San Francisco Giants, Nike, EA Sports) before moving into various corporate PR roles (Ubisoft, Gap, Inc., At the Giants, there was Until There’s A Cure Day. The Giants were the first sports team to have a game devoted to HIV/AIDS awareness. By Landis Staff.

Sports 52

Sports Hotels Newspapers Corporate 52

Communications Conversations

MARCH 14, 2019

This role affords me the chance to both learn corporate finance and also to help translate the finance story for both the function as well as the broader company. First, it’s not atypical for corporate roles to require several years of experience, even at the most junior level. I’ve enjoyed roles on both sides during my 30-year career.

Sports 74

Sports Corporate Financial Industry 74

Action PR

DECEMBER 16, 2019

Our corporate fitness sales specialist client Gympass successfully secured a three-year extension to its deal with premium fitness operator Bannatyne which saw all 72 clubs become available to Gympass members. It successfully engaged the local community in a range of activities for youngsters and adults living with a disability.

Sports 52

Sports Film Local Exercises 52

NewsWhip

SEPTEMBER 14, 2023

This was the biggest brand story to emerge that month, and more than a year later it was back once again thanks to NPR’s reporting, which has earned nearly 30k engagements in the last day, and has since been picked up by several local news outlets across the country. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

Stephen Waddington

MAY 31, 2018

Her career spans agencies and corporate organisations in London, New York and her native Newcastle. I persuaded Super Cat PR to open in Newcastle to tap the growing local music scene,” said Matty. Agency versus corporate career choice Natalie Falkous leads PR for Sage in the UK and Ireland. We typically get 30 to 50 CVs per job.

Local 60

Local Agency Corporate International 60

Critical Mention

NOVEMBER 22, 2019

A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. As previously mentioned, earned media comes in different forms.

Radio 80

Radio Media Newspapers Sports 80

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Sports teams and organisations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Communications Conversations

JANUARY 12, 2021

You might recognize the name–Kelsey used to be a media personality with FOX-9 locally. I’m looking forward to hearing about what it’s like doing PR for Minnesota’s fastest-rising sports franchise! She seems to work in sports and entertainment PR–a world with which I am unfamiliar. Seems interesting.

Banking 78

Banking Sports Meeting Insurance 78

Offleash

MARCH 13, 2018

Seattle has not only unfolded as a hotbed of technology, but also a menagerie of restaurants, sports, craft brews, hipsters, outdoor adventure, Bay Area transplants and massive real estate development. Seattle is vibrant, sometimes cloudy, always friendly, bustling and diverse with a food and sports scene to rival the very best.

Technology 40

Technology Real Estate Local Sports 40

Communications Conversations

OCTOBER 25, 2018

Patagonia understands the value of reaching their audience on social and they’re leveraging a hunger in the market for corporate responsibility from brands. Facebook, Amazon and/or Google will make an impactful move toward streaming live American professional sports. Ryan Roddy, Social Media Consultant, HealthPartners.

Social Media 89

Social Media Trends Media Instagram 89

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design.

Pitching 93

Pitching Consumer How To Meeting 93

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. Communications is a team sport, and I am very fortunate to work with a “small but mighty” crew of hustlers…who also have a sense of humor and support one another.

Energy 68

Energy Corporate Travel International 68

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The Parliamentary Digital, Culture, Media and Sport (DCMS) Committee made urgent recommendations in its report Disinformation and ‘Fake News’ published in February 2019. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Buchanan PR

SEPTEMBER 19, 2022

When I started my career in corporate communications three decades ago, there was a long-running joke that every CEO or client wanted only one thing from their communications team: “Get me in The Wall Street Journal.”. It covers local news, politics, health, climate, tech, media, business, sports, world, and more.

Journalism 52

Journalism Media Financial Local 52

Wadds Inc.

AUGUST 14, 2023

The sports market is particularly attractive at the moment due to money flowing into the industry, in combination with the opportunity to engage with fans, not to mention the interaction with sports-stars through influencer campaigns. Agencies in niches often perform well and are sought after.

Agency 52

Agency Sports Public Affairs Creativity 52

PR Conversations

OCTOBER 11, 2018

Instead of focussing all our working attention on dodging the bullets of corporate life and advancing our careers, we need to find out what we want out of life and take a series of practical steps to take control, at home and at work. Taking no more time than we spend every day glued to our phones.

Communications 104

Communications Community Measurement Study 104

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 40

Social Media Media Storytelling Local 40

Maxim Behar

JUNE 12, 2024

You see what happens – a topic arises about politics, sports, women, social media, or finance. If this happens in a corporation, a private company, or a business community, the manager will take measures, put everything in order, and replace whoever needs to be. And we may have another six in the next two years.

Ethics 69

Ethics Social Media Travel Writing 69

Mindful Marketing

MARCH 26, 2023

So why are some universities encouraging their own students to try sports betting? Corporate sponsorships often have helped bridge such fiscal divides, but when the U.S. Supreme Court legalized sports gambling in May of 2018, the doors swung wide open for all kinds of institutions to enter partnerships with oddsmakers.

Sports 99

Sports Banking Education Course 99

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. How did that agency experience prepare you for your role in corporate PR? OK, I lied–last question: You seem to be somewhat of a sports fan.

Sports 113

Sports Retail Local Report 113