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Why are sports teams perennial Measurement Menaces?

Katie Paine's Measurement Blog

And the worst offender seems to be sports-related PR people. Lately, the sports world has been particularly egregious in its use of equivalency, and to be fair, the teams themselves aren’t necessarily doing all these bogus calculations. Many were done by vendors and clueless PR people looking to get quoted in local media.

Sports 52
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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

More controversial efforts have included Dick’s Sporting Goods stand on guns , Nike’s Colin Kaepernick ad and Gillette’s campaigns regarding inclusion. I’m a cynic and question the motives behind most corporate activism. And corporate persons are the most powerful people in our world.”. Boardroom Sociopaths.

Corporate 198
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

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A Farewell to Cookie-Cutter Comms: How to Cross Borders and Create Strategies That Move the Needle in APAC

The Hoffman Agency

As Dickson Seow , an international communications consultant who has held senior roles at Apple, Discord, Google, PayPal and Twitter pointed out, “you can have a common product offering in all markets and still be able to position your product in culturally relevant ways to tell your local story in each market”.

Local 36
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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.

Sports 60
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When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

PRSay

In sports, on the playing field, and in sports PR, we aim to always be prepared for anything that comes our way and to “expect the unexpected,” but can we really ever expect to lose a young athlete with one of the brightest careers and futures ahead of him like we did with Fernandez? We will play tomorrow.”.

Sports 60
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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Sports teams and organisations.