Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. The combination of corporate oversight and local adaptability is key to franchise marketing success. Maintaining consistency in storytelling is equally important.

Marketing 52

Marketing Storytelling Local Measurement 52

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Imagine you’re walking into your local shopping mall and you have the choice of going through two doors.

Corporate 116

Corporate Retail Policies Employee 116

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news.

Communications 193

Communications Sports Journalism Fashion 193

Barokas

SEPTEMBER 11, 2017

This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. PR teams can no longer fax a press release knowing it will get covered by local and national publications – and that’s where data comes in.

Storytelling 74

Storytelling Data Local Leadership 74

The Hoyt Organization

FEBRUARY 13, 2025

Pro Tip: Build Your Brand with Effective Storytelling. Leverage Thought Leadership People connect more with trusted experts than faceless corporations. Position your top physicians or executives as thought leaders through: Guest Articles & Op-Eds: Publish in industry publications or local media. Interested in learning more?

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade. The report includes contributions from panel members, formed from leaders from across the UK communications industry.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

FEBRUARY 2, 2022

Uploading and distributing news releases is so easy and l love the fact it automatically uploads the release to your website without you having to do this separately.” ~ Mark Hannan, Director of Corporate Communications, Scottish Ambulance Service. local time. Consider when to email your pitch.

Pitching 195

Pitching Data Technology Storytelling 195

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Ishmael's Corner

DECEMBER 7, 2014

As part of this initiative, a new Body Worn Camera Partnership Program would provide a 50 percent match to States/localities who purchase body-worn cameras and requisite storage.”. Uncategorized Techmeme top 100 white house communications white house owned media White House storytelling' Obama’s content guys get it.

Journalism 109

Journalism Local Storytelling Policies 109

Prowly

APRIL 11, 2025

It is primarily proactive, using customer reviews, testimonials, and brand storytelling to build trust. TRY PROWLY TODAY FOR 7 DAYS FREE Benefits of reputation marketing for your company If your brand operates in a high-scrutiny industry (like finance, healthcare, or large corporations), strong reputation management is essential.

Reputation 104

Reputation Publicity How To Marketing 104

The Hoffman Agency

NOVEMBER 19, 2024

As Dickson Seow , an international communications consultant who has held senior roles at Apple, Discord, Google, PayPal and Twitter pointed out, “you can have a common product offering in all markets and still be able to position your product in culturally relevant ways to tell your local story in each market”.

Local 36

Local Strategy How To Agency 36

Cision

JUNE 25, 2015

This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. One of my favorite local Instagram campaigns is #onlyinmn. Good story. Great, model employee. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. Most had experienced teams and investors and/or corporate backers.

Journalism 120

Journalism Local Data Mobile 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

ImPRessions - Crenshaw Communications

JULY 21, 2016

We feel that way about George Jones, digital producer with the Raycom corporate news hub, which provides multimedia content for the websites of about 60 TV stationsthat Raycom Media owns and partners with throughout the country. What trends are you seeing in the news business that the PR industry ought to know about? People are visual.

Agency 120

Agency Pitching Print Storytelling 120

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements.

Radio 100

Radio Print Television Local 100

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations. Yet, in reflection, so much has changed.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. It’s a common understanding that storytelling is an effective way to share ideas. When we are suffering through the bone-chilling cold it is winter in Cincinnati, we practically live at Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Presspage

JULY 11, 2023

To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.' Local teams need guidance and framework to know what they can do, but they also need freedom to act locally in order to connect with local audiences."

Strategy 60

Strategy Communications Local Technology 60

PRSay

FEBRUARY 5, 2018

She’s written memos, opinion pieces, letters to the editor, legislative testimony, white papers, speeches and more — both as a freelancer and in a corporate setting. In local, regional and national workshops, Campbell has taught hundreds of professionals to be better ghostwriters.

Communications 149

Communications Employee Leadership Writing 149

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

Landis PR

AUGUST 27, 2024

Visual storytelling through videos and compelling images can also help your message resonate with your audience. Support Your Local Nonprofits Many will use their donation dollars politically rather than locally this year, and that hurts grassroots organizations. AND MOST IMPORTANTLY… VOTE!

Nonprofit 64

Nonprofit Policies Local Product Launch 64

Deirdre Breakenridge

OCTOBER 20, 2015

I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat. How has your PR education prepared you for your career? I cannot overemphasize the importance of professors’ professional connections.

Education 150

Education Course Training Social Media 150

Solo PR Pro

APRIL 8, 2021

We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter.

Meeting 96

Meeting Journalism Employee Storytelling 96

Bianchi Biz Blog

AUGUST 22, 2024

This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets. million users TikTok : 12.6 million users Snapchat : 2.2

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Stephen Waddington

MAY 31, 2018

Her career spans agencies and corporate organisations in London, New York and her native Newcastle. I persuaded Super Cat PR to open in Newcastle to tap the growing local music scene,” said Matty. Storytelling, and a strong backstory helps engage music fans. W North is hiring talent from local universities.

Local 60

Local Agency Corporate International 60

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché. Do you agree?

Corporate 48

Corporate Storytelling Case Study Measurement 48

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”.

Employee 96

Employee International Internal Training 96

Waxing UnLyrical

APRIL 6, 2015

Remarkable Local America: Trash on Your Back. Why: “We started locally, but we’re having a global impact as we seek to create a zero-waste world together.” ” Erin Feldman takes a look at how Trash on Your Back and SBC client Give Local America “raise awareness and grow activism” through community involvement.

Community 40

Community Local Nonprofit Storytelling 40

PR for Anyone

DECEMBER 27, 2023

The experience wasn’t just about the sights; it was about immersing oneself in the culture, exploring museums with old sledges, and indulging in local cuisine, which often included surprising ingredients like pine cones. She describes Norway as a fascinating blend of modernity and ancient traditions.

Airlines 130

Airlines Transportation Print YouTube 130

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 45

Social Media Media Storytelling Local 45

Ishmael's Corner

NOVEMBER 29, 2016

The Art Of Storytelling In Business Communications And Public Relations. to PR in China appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. So many dimensions to the communications industry in China.more. The post Contrasting PR in the U.S.

Storytelling 60

Storytelling Travel Industry Communications 60

Communications Conversations

JANUARY 28, 2015

Current role: Corporate Communications, Wells Fargo. My take: Big step up here for Curtis, who still works here in Minneapolis even though Olgivly PR doesn’t have a huge footprint locally. My take: Don’t know Cameron that well, but the local Weber office is chock-full of outstanding talent. Sarah DuBois.

Social Media 60

Social Media Media Airlines Local 60