Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. It’s not always as cut and dry as say, gathering leads and tracking them through to conversion like marketing.

Marketing 81

Marketing Data Wireless Industry 81

Waxing UnLyrical

SEPTEMBER 27, 2010

Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. But my only real goal was to hold their corporate toes to the fire, and to have a few laughs along the way.

Wireless 81

Wireless Twitter Writing Measurement 81

Bad Pitch Blog

JULY 11, 2009

Flashback: The consummate name change unfolded into a class A brand mess in 2007 at the same time my book Punk Marketing was coming out. Branding geniuses (lightly used) from AT&T had forgotten how much AT&T was hated as a wireless company a few years back. I understand the concept of name recognition as well as the next marketer.

Wireless 40

Wireless Groups Newspapers Company 40

Beyond PR

JULY 19, 2016

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds. Headline Before: XYZ Corporation Shares the Very Best Family Travel Destinations of the Summer and Tips for Traveling with Children.

Writing 40

Writing Wireless How To Travel 40

ZudePR

JULY 27, 2016

From “the van” it’s 25 minutes’ drive to get a mobile or (reliable) wireless signal. Who wants to read about what you’re going to do “going forward” or the “thrill” (nay “delight” ) of some corporate semi-bauble. These are not examples of clever marketing (albeit marketing, in each case, has played an important part in their success).

Google 60

Google Wireless Digital PR Meeting 60

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR. Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Radio has many more uses today. style vs substance.

Ethics 52

Ethics Communications Print Television 52